Geely Auto Group began 2026 on a strong footing, delivering a solid sales performance in January that underscored the company’s expanding global footprint and accelerating transition toward new energy mobility. The automaker reported total passenger vehicle sales of 270,167 units for the month, representing a 1 percent increase year-on-year and a 14 percent rise compared with December, reflecting both seasonal momentum and steady demand across its diversified brand portfolio.
A key highlight of the month was Geely Auto’s performance outside mainland China. International sales reached 60,506 units, more than doubling year-on-year with growth of 121 percent, while also rising 50 percent month-on-month. This surge points to the effectiveness of Geely’s global expansion strategy and the growing recognition of its products in overseas markets. Notably, new energy vehicles accounted for a significant share of this growth, with international NEV sales totaling 32,117 units, up 76 percent month-on-month.
New Energy Vehicles Drive Growth Momentum
New energy vehicles continued to play a central role in Geely Auto’s January performance. Total NEV deliveries reached 124,252 units, representing a 3 percent year-on-year increase. While overall market competition in the NEV segment remains intense, Geely’s steady growth reflects its balanced approach to electrification—combining competitive pricing, technological innovation, and broad model coverage across multiple brands.
Geely Auto’s NEV strategy spans pure electric vehicles, plug-in hybrids, and intelligent electrified platforms, enabling the company to address varying customer needs and regulatory requirements across regions. This diversified approach has helped mitigate market volatility while supporting consistent sales momentum.
“One Geely” Strategy Strengthens Brand Synergies
Underlying Geely Auto’s January results is the continued rollout of its “One Geely” strategy, which aims to integrate group-wide resources while preserving clear brand differentiation. Through shared platforms, supply chains, and technology architectures, Geely enhances efficiency and accelerates innovation, while each brand maintains a distinct market positioning.
This strategy has enabled Geely Auto Group to scale globally without diluting brand identity, ensuring that mainstream, premium, and luxury offerings each target specific customer segments with tailored products and experiences.
Geely Brand: Mainstream Strength and Global Expansion
The Geely brand, positioned as a global mainstream new energy vehicle marque, recorded January sales of 82,990 units, demonstrating stable demand across both domestic and international markets.
A major milestone for the brand was the successful launch of the Geely EX2 in Indonesia, where local production officially commenced. This move marks a significant step in Geely’s localization strategy in Southeast Asia, allowing the company to better respond to regional demand, reduce costs, and strengthen its competitiveness in one of the world’s fastest-growing automotive markets.
Fuel-powered vehicles also delivered a strong performance. The Geely brand’s fuel vehicle lineup recorded sales of 134,448 units, surging 87 percent month-on-month. This rebound highlights Geely’s continued leadership in traditional internal combustion engine (ICE) vehicles, even as the industry transitions toward electrification. Remarkably, Geely has maintained its position as China’s best-selling fuel passenger vehicle lineup for nine consecutive years, reflecting enduring customer trust and product competitiveness.
Lynk & Co: Premium Brand Builds Global Scale
Lynk & Co, Geely Auto Group’s global premium new energy brand, reported 28,877 vehicle deliveries in January, representing a 12 percent year-on-year increase. The brand’s cumulative global sales have now exceeded 1.71 million units, signaling its successful evolution from a niche disruptor into a recognized international player.
Two of Lynk & Co’s core models—the Lynk & Co 01 and Lynk & Co 06—continued to perform strongly. Global deliveries of the Lynk & Co 01 have surpassed 330,000 units, while the Lynk & Co 06 has crossed the 300,000-unit milestone. These achievements highlight the brand’s ability to resonate with younger, urban customers seeking a blend of design, technology, and sustainability.
Lynk & Co’s innovative sales models, including subscription-based offerings and digital-first retail experiences in select markets, have further differentiated the brand and supported its expansion across Europe and other international regions.
Zeekr: Luxury Technology Brand Gains Momentum
At the top end of Geely Auto Group’s portfolio, Zeekr, the global luxury technology brand, delivered a standout performance in January. The brand recorded 23,852 vehicle deliveries, representing nearly 100 percent year-on-year growth (99.7 percent)—one of the strongest growth rates within the group.
Zeekr’s flagship models continued to lead their respective segments in mainland China. The Zeekr 9X maintained its leadership position in the large SUV segment priced above RMB 500,000, while the Zeekr 009 dominated the MPV segment priced above RMB 400,000. These results underscore Zeekr’s success in competing at the premium end of the market, where expectations for performance, design, and intelligent features are especially high.
In mid-January, Zeekr took another significant step in its international expansion with the official European launch of the Zeekr 7GT. The model entered 12 European markets, including the Nordic countries, Germany, the Netherlands, and Switzerland. This rollout reinforces Zeekr’s ambition to establish itself as a credible luxury EV brand in mature, highly competitive markets.
International Markets Fuel Long-Term Growth
Geely Auto’s strong overseas performance in January reflects years of investment in localization, partnerships, and product adaptation. By tailoring vehicles to meet regional regulations and consumer preferences, Geely has been able to scale rapidly across Asia, Europe, the Middle East, and other key markets.
The sharp rise in international NEV sales highlights growing global demand for Geely’s electrified offerings, supported by competitive pricing and advanced safety and intelligent technologies. As charging infrastructure and policy support continue to expand worldwide, Geely is well-positioned to capture additional market share.
2026 Outlook and Strategic Priorities
Looking ahead, Geely Auto Group has set an ambitious sales target of 3.45 million vehicles for 2026, including 640,000 units from international markets. Achieving this goal will require sustained momentum across all brands, continued innovation in electrification and intelligent driving, and further expansion of global sales and service networks.
The company plans to accelerate new product launches throughout the year, introducing updated models and next-generation platforms designed to enhance safety, connectivity, and user experience. Investments in digitalization and customer-centric services are also expected to play a key role in strengthening brand loyalty and long-term value.
Driving Sustainable, Global Value
As the automotive industry undergoes a profound transformation, Geely Auto Group’s January performance offers a clear signal of its strategic direction. By balancing growth across fuel vehicles and new energy platforms, leveraging synergies under the “One Geely” framework, and expanding aggressively in international markets, the company is building a resilient and future-ready business.
With a firm commitment to delivering safe, intelligent, and reliable mobility solutions, Geely Auto Group is positioning itself for sustainable growth while creating long-term value for customers, partners, and stakeholders worldwide. The strong start to 2026 sets a positive tone for the months ahead as Geely continues to advance its vision of becoming a truly global automotive leader.
Source Link:https://global.geely.com/
