PPG has once again demonstrated its commitment to excellence and strong industry partnerships by naming Colours, Inc. as its Automotive Refinish 2025 Platinum Distributor of the Year. This prestigious recognition highlights Colours’ exceptional service standards, unwavering loyalty, deep product knowledge, and continuous support within the highly competitive automotive refinish distribution landscape. The award is part of PPG’s esteemed PLATINUM DISTRIBUTOR® program, which honors top-performing distributors who consistently exceed expectations and deliver measurable value to customers.
This achievement marks another milestone for Colours, Inc., which has previously earned the same distinction in 2003 and 2019. Being recognized multiple times over two decades underscores the company’s sustained excellence, adaptability, and leadership in an evolving automotive aftermarket sector. It also reflects a long-standing and successful partnership between PPG and Colours, built on shared values of innovation, customer focus, and operational excellence.
Recognition at a Prestigious Industry Event
The award was formally presented during PPG’s annual Platinum Distributor Celebration of Excellence, held in Las Vegas. The event brought together leading distributors, executives, and stakeholders from across North America to celebrate achievements and reinforce the importance of collaboration within the PPG network.
Shefali Cromer, Director of the PPG Platinum Distributor Program for the U.S. and Canada, Automotive Refinish, had the honor of presenting the award to Ali Mahalak, President and CEO of Colours, Inc. The ceremony not only recognized Colours’ outstanding performance but also served as a platform to highlight the critical role distributors play in delivering high-quality products and services to customers across the automotive refinish industry.
Leadership and Legacy at Colours, Inc.
Under the leadership of Ali Mahalak, Colours, Inc. has continued to thrive and expand its influence in the automotive refinish sector. Mahalak joined the company’s leadership team in 2010, working alongside her father, Tim Evans, who founded the company in 1986. This family-driven leadership model has played a significant role in shaping the company’s culture, emphasizing teamwork, integrity, and a customer-first approach.
Over the years, Colours has grown from a regional distributor into a major industry player, operating more than 50 locations across the central and eastern United States. This expansive footprint enables the company to provide localized support while maintaining consistent service quality across all its markets. Its ability to combine scale with personalized service has been a key factor in its continued success.
Commitment to Excellence and Customer Service
According to Shefali Cromer, the Platinum Distributor of the Year award is reserved for partners who exemplify exceptional growth, leadership, and commitment to excellence. She highlighted that Colours, Inc. stands out for its deep technical expertise and unwavering dedication to customer success.
Colours’ team, including store personnel, delivery drivers, sales representatives, and support staff, plays a vital role in maintaining the company’s high standards. Their collective efforts ensure that customers receive not only high-quality products but also reliable service, technical guidance, and tailored solutions to meet their specific needs.
Ali Mahalak emphasized this team-driven approach in her acceptance remarks, noting that the award represents the contributions of every employee within the organization. She credited the company’s success to the daily commitment, pride, and care demonstrated by its workforce, reinforcing the idea that strong internal culture directly translates into superior customer experiences.
Longstanding Partnership with PPG
The relationship between PPG and Colours, Inc. dates back to December 1994, when Colours joined the PPG Platinum Distributor network during its inaugural month. Over the past three decades, this partnership has grown stronger, characterized by mutual trust, collaboration, and shared goals.
As a single-line distributor within the PPG network, Colours offers a comprehensive range of PPG’s Automotive Refinish products. These include advanced coatings, paints, and related solutions designed to meet the needs of collision repair centers, automotive manufacturers, and aftermarket service providers.
By aligning closely with PPG’s technology, training programs, and customer support initiatives, Colours has been able to deliver consistent value to its customers while staying ahead of industry trends. This alignment also enables the company to leverage PPG’s global expertise while maintaining its own entrepreneurial spirit and local market knowledge.
The Role of the PPG Platinum Distributor Program
The PPG Platinum Distributor program is a cornerstone of the company’s automotive refinish strategy. Designed as a loyalty and support initiative, the program focuses on enhancing the performance and capabilities of PPG’s distribution partners.
Participants in the program benefit from access to advanced technologies, comprehensive training resources, and dedicated customer support. These advantages help distributors improve operational efficiency, expand their service offerings, and strengthen relationships with their customers.
At the same time, the program emphasizes the importance of local expertise and personalized service. Independent distributors like Colours bring valuable insights into regional market dynamics, enabling them to tailor solutions to the specific needs of their customers. This combination of global resources and local knowledge creates a powerful competitive advantage.
Driving Innovation in the Automotive Refinish Industry
The automotive refinish industry is undergoing significant transformation, driven by advancements in technology, evolving customer expectations, and increasing environmental regulations. Companies like PPG are at the forefront of this change, developing innovative products and solutions that address these challenges.
Through its partnership with PPG, Colours, Inc. plays a crucial role in bringing these innovations to market. The company’s technical expertise allows it to support customers in adopting new technologies, improving efficiency, and achieving better results in their operations.
From high-performance coatings to sustainable solutions, the products offered by PPG and distributed by Colours are designed to meet the demands of modern automotive repair and refinishing. This focus on innovation ensures that both companies remain competitive in a rapidly changing industry.
A Culture of Growth and Continuous Improvement
One of the defining characteristics of Colours, Inc. is its commitment to continuous improvement. The company consistently invests in training, technology, and infrastructure to enhance its capabilities and better serve its customers.
This culture of growth is evident in its ability to adapt to changing market conditions and embrace new opportunities. Whether it’s expanding its geographic reach, introducing new product lines, or enhancing customer support services, Colours remains focused on delivering value and driving success.
The recognition as PPG’s 2025 Platinum Distributor of the Year serves as validation of these efforts. It highlights the company’s ability to not only meet but exceed the expectations of both its customers and its partners.
PPG’s Global Impact and Vision
With a history spanning more than 140 years, PPG has established itself as a global leader in paints, coatings, and specialty products. Headquartered in Pittsburgh, the company operates in more than 50 countries and reported net sales of $15.9 billion in 2025.
PPG serves a diverse range of markets, including construction, consumer products, industrial manufacturing, and transportation. Its automotive refinish business is a key component of its portfolio, providing solutions that enhance the appearance, durability, and performance of vehicles.
The company’s mission, encapsulated in its slogan “We Protect and Beautify the World,” reflects its commitment to innovation, sustainability, and customer satisfaction. By working closely with partners like Colours, PPG continues to deliver on this mission and drive progress across the industries it serves.
As the automotive refinish industry continues to evolve, the partnership between PPG and Colours, Inc. is well-positioned to thrive. Both companies share a commitment to excellence, innovation, and customer success, which will be critical in navigating future challenges and opportunities.
For Colours, the recognition as the 2025 Platinum Distributor of the Year is not just an achievement but also a motivation to continue pushing boundaries and setting new standards. For PPG, it reinforces the importance of strong distribution partnerships in delivering value and maintaining leadership in the market.
Together, they represent a powerful example of how collaboration, dedication, and a shared vision can drive success in a competitive and dynamic industry.
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