EFG Companies has once again demonstrated its leadership in innovation and dealer-
EFG Companies has once again demonstrated its leadership in innovation and dealer-focused solutions by earning a Silver American Business Award® (ABA) for Achievement in Product Innovation at the 24th annual Stevie® Awards. This recognition highlights the company’s continued commitment to developing impactful products that not only enhance dealership profitability but also deliver meaningful value to end consumers. At the center of this achievement is EFG’s Million Mile Limited Engine Protection Loyalty Program, a pioneering offering in the powersports industry that is reshaping how dealers drive revenue and customer engagement.
The American Business Awards are among the most respected business honors in the United States, celebrating excellence across organizations of all sizes and sectors, including public, private, for-profit, and non-profit entities. Winning a Silver Stevie Award in such a competitive environment underscores the significance of EFG Companies’ innovation and the tangible impact of its solutions in the marketplace. Specifically, the Achievement in Product Innovation category recognizes organizations that bring forward-thinking, results-driven products to market—criteria that the Million Mile Limited Engine Protection Loyalty Program clearly fulfills.
At its core, the Million Mile Loyalty Program was designed to address some of the most pressing challenges faced by powersports dealers today. In a highly competitive retail landscape, dealerships are constantly seeking ways to differentiate themselves, increase revenue streams, and build lasting relationships with customers. EFG’s solution tackles all three objectives simultaneously by providing a unique, value-added offering that enhances both the sales and service experience.
One of the standout features of the program is its ability to act as a complimentary, traffic-driving product for dealerships. By offering customers engine protection at no additional upfront cost, dealers can distinguish themselves from competitors and create a compelling reason for customers to choose their dealership over others. This differentiation is particularly important in the powersports industry, where purchasing decisions are often influenced by perceived value and long-term ownership benefits.
In addition to attracting new customers, the program serves as a powerful tool for increasing back-end revenue. Through the integration of wrap contracts and other finance and insurance (F&I) products, dealers can generate additional income beyond the initial vehicle sale. This is a critical advantage, as back-end revenue often represents a significant portion of a dealership’s overall profitability. By embedding the Million Mile program into their sales process, dealers can seamlessly introduce these revenue-generating opportunities while enhancing the overall customer experience.
Another key benefit lies in the program’s ability to foster stronger relationships between dealers and their customers. The loyalty component encourages ongoing engagement, creating multiple touchpoints throughout the ownership lifecycle. Whether through scheduled maintenance visits or service reminders, the program helps keep customers connected to the dealership long after the initial purchase. This not only increases the likelihood of repeat business but also strengthens brand loyalty and customer satisfaction.
Driving traffic back to the service department is another major advantage. Service operations are a vital revenue center for dealerships, yet many struggle to maintain consistent customer retention in this area. The Million Mile Loyalty Program addresses this challenge by incentivizing customers to return for service, ensuring that dealerships can capitalize on ongoing maintenance and repair opportunities. This creates a steady stream of revenue while also reinforcing the dealer-customer relationship.
From the consumer perspective, the program delivers significant peace of mind. Engine repairs can be among the most expensive aspects of vehicle ownership, particularly in the powersports segment where performance and durability are critical. By providing complimentary protection for the engine—the most essential and costly component of the vehicle—EFG helps shield customers from unexpected financial burdens. This added layer of security enhances the overall ownership experience and makes the initial purchase more attractive.
The impact of the Million Mile Loyalty Program is clearly reflected in EFG Companies’ recent performance metrics. The company’s Powersports division has reported an impressive 42% year-over-year revenue increase, with the majority of this growth directly attributed to the introduction of the program. This surge in revenue is not limited to a single area but spans both the expansion of existing client accounts and the acquisition of new dealership partners.
The program’s success has also translated into measurable benefits for participating dealerships. EFG projects that dealers utilizing the program will see an 11% increase in unit sales, along with an additional $325 in revenue per powersports vehicle sold. These figures highlight the program’s ability to deliver real, bottom-line results, making it a valuable asset for dealerships looking to navigate an increasingly complex and competitive market.
Judges for the American Business Awards were quick to recognize the strength of EFG’s innovation and its clear market relevance. They praised the Million Mile Limited Engine Protection Loyalty Program for its well-defined value proposition and its ability to address key industry challenges. The judges also noted the impressive performance metrics associated with the program, including the significant revenue growth, expansion of dealership partnerships, and incremental revenue gains per vehicle. Such feedback reinforces the program’s position as a standout innovation within the powersports sector.
Jennifer Rappaport, President and CEO of EFG Companies, emphasized the importance of delivering solutions that generate measurable outcomes for dealer partners. She noted that the award serves as validation of the company’s focus on creating products that directly impact profitability and customer engagement. According to Rappaport, the Million Mile Loyalty Program was intentionally designed to help dealers strengthen their business operations in a challenging economic environment, where efficiency and differentiation are more important than ever.
Beyond this latest recognition, 2026 marks another milestone year for EFG Companies in terms of industry accolades. This is the third consecutive year that the company has received an American Business Award for product innovation, further solidifying its reputation as a leader in the consumer protection product space. Additionally, EFG has now achieved twelve consecutive years of recognition for national excellence, a testament to its sustained commitment to quality, innovation, and customer-centric solutions.
The company’s track record includes an impressive collection of 15 Gold Stevie Awards, reflecting its dedication to setting high standards across the industry. These achievements are not only indicative of EFG’s ability to innovate but also highlight its consistent focus on enhancing the customer experience and delivering value to its partners.
Looking ahead, EFG Companies appears well-positioned to build on this momentum. As the powersports industry continues to evolve, dealers will increasingly rely on innovative solutions that can drive revenue, improve customer retention, and create competitive advantages. Programs like the Million Mile Limited Engine Protection Loyalty Program are likely to play a crucial role in shaping the future of dealership operations.
In conclusion, EFG Companies’ Silver American Business Award for Achievement in Product Innovation is a well-deserved recognition of its groundbreaking work in the powersports industry. The Million Mile Loyalty Program exemplifies how thoughtful product design can address real-world challenges while delivering measurable benefits to both dealers and consumers. With its proven impact, strong adoption, and continued industry recognition, the program stands as a benchmark for innovation and a key driver of EFG’s ongoing success.
For almost 50 years, EFG Companies has provided consumer protection programs for vehicles and residences across seven market channels. The company’s strategic intent is to build sustainable market differentiation and profitability for its clients and partners, including dealers, lenders, manufacturers, independent marketers, and agents. EFG’s award-winning engagement model is built upon the belief that the company serves as an extension of its clients’ management teams, providing ongoing F&I development, training, product development, compliance, and nationally recognized product administration with an ASE-certified claims team.
About the American Business Awards
Stevie Awards are conferred in nine programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, the American Business Awards®, the International Business Awards®, the Stevie Awards for Great Employers, the Stevie Awards for Sales & Customer Service, the new Stevie Awards for Technology Excellence, and the Stevie Awards for Women in Business. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. More than 1,000 professionals around the world participate in the Stevie Awards judging process each year. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide.
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