Mitsubishi Motors North America,Inc.( MMNA) is celebrating dealer mates who go over and further for their communities. They give further than just a great place to buy a auto – they help their motherlands thrive in the good times and heal in the grueling times. They rise to the occasion, whatever the occasion may be.
Vern Eide Mitsubishi is part of the Vern Eide buses group in Sioux Falls, South Dakota. In 2009, the bus group expanded outside of Sioux Falls and now oversees stores throughout the region furnishing deals and service for not only motorcars, but also motorcycles, tractors, boats, and other powersports vehicles. In 2018, Jim Lake and his family assumed control of the group from the Eide family and latterly developed a unique twist in the automotive geography; to partake dealership power with their workers.
Q&A WITH JIM LAKE
CEO, Vern Eide buses, Sioux Falls, SD
We understand Vern Eide buses started back in the 1960s and the group took off from there. Yes, it started out as a store for a number of manufacturers in 1965. In 2009, we expanded out of Sioux Falls and now have stores in Sioux City, Iowa, Mitchell, South Dakota, a motorcycle store in Sturgis, and another Powersports store along with Mitsubishi in Sioux Falls. We are coming up on twenty times with Mitsubishi. We picked up the ballot in the early 2000s. It was a family-possessed business. Our namesake Vern Eide hired me in 1985 and also it was myself and his children about twenty times. We assumed control of the group from the Eide family in 2018, and, in January 2022, the Mitsubishi store in Sioux Falls came hand-possessed, which is rather unique in the automotive world.
Hand-possessed? Can you tell us further about that? Yeah, so it’s a bit of a long story. My son was heir at law apparent to the business, but he passed away suddenly and as my woman
and I reused that loss and how to move forward, we felt called to partake in the business with the rest of our people as a way to recognize our son’s memory.
How has the hand-power model worked out? The results have been nothing short of tremendous. We had our most stylish time in the company’s history in 2022. We are veritably agitated and part of that vision was to move the Mitsubishi brand into the complex that it’s in now, which in itself is kind of a unique thing. We bought an old grocery store structure that is around 120,000 square bases so we have a revamping centre, our Mitsubishi store, our collision centre, and our marine store all on one lot. In addition, we moved all of our marketing group, including our announcement agency, as well as our account workers into the installation. It’s an absolute beehive. We are agitated about the Mitsubishi brand and to date, our masterplan is working beyond our wildest dreams.
