Mahindra’s Truck and Bus Division (MTBD), part of the Mahindra Group, continues to set benchmarks in the commercial vehicle industry with a groundbreaking customer value proposition for their BS6 OBD II range of BLAZO X, FURIO, OPTIMO, and JAYO trucks. This industry-first initiative, ‘Get More Mileage or Give the Truck Back,’ addresses the challenges of rising fuel prices and evolving regulatory standards.
The new range includes the proven 7.2L mPower Engine (HCVs) and mDi Tech Engine (ILCV) with FuelSmart Technology, Mild EGR with a proven After Treatment System that results in lower AdBlue Consumption, and many other technological advancements, including the cutting-edge iMAXX Telematics solution. All these features ensure guaranteed higher mileage, offering best-in-class “Fluid Efficiency,” which combines fuel efficiency with the lowest AdBlue consumption.
To validate these enhancements, Mahindra conducted rigorous fluid efficiency (diesel + AdBlue) testing across 21 product categories, including 71 models, encompassing competitors’ vehicles. This testing, conducted over 100,000 kilometers under various load and road conditions and supervised by an independent credible agency, reinforced Mahindra’s commitment to exceptional mileage performance. The results solidified Mahindra’s reputation for dependability and efficiency in the commercial vehicle industry.
Vinod Sahay, President of Trucks, Buses, CE, Aerospace & Defence Businesses at Mahindra & Mahindra Ltd, and a Member of the Group Executive Board, Mahindra Group, commented, “The ‘Get More Mileage or Give The Truck Back’ guarantee across the truck range is a landmark move that reflects our superior high-tech expertise, profound understanding of the segment, and evolving needs of our customers. This mileage guarantee program, supported by extensive fluid efficiency testing, demonstrates our unwavering commitment to customer satisfaction and operational efficiency. With such initiatives, Mahindra is well-positioned to win over customers and become India’s leading commercial vehicle player.”
Jalaj Gupta, Business Head – Commercial Vehicles, Mahindra & Mahindra Ltd., added, “Our vehicles’ superior technological prowess has resulted in higher fluid efficiency. We introduced the Mileage guarantee in the BS3 range in 2016, continued it in BS4 and BS6 OBD1, and are now launching it in BS6 OBD2, enhancing the profitability of transporters. As fuel costs rise without corresponding increases in freight rates, we recognized the need to improve engine efficiency to meet new standards and exceed customer expectations. The new mileage guarantee, embodied by the motto ‘Zyada Mileage Nahin toh Truck wapas,’ will provide unmatched value to our customers.”
Additionally, Mahindra Trucks feature the iMAXX telematics technology, allowing real-time monitoring and optimization of fleet operations. These trucks also include a Driver Information System for real-time monitoring of vehicle performance and driver conduct, ensuring safe and efficient operations. The system provides customers with vital information about their fleet’s functioning, enabling informed decisions to maximize profitability.
Mahindra offers unmatched peace of mind with various schemes, such as a 36-hour guaranteed turnaround at workshops, casualty coverage for drivers of INR five lakhs under the mAahshray program, and 24/7 support in multiple languages for truck drivers in case of emergencies.
MTBD’s service network is bolstered by a wide and ever-growing service and spares network comprising over 400 touchpoints, including 80 3S dealerships, over 2900 roadside assistance service points, and a spares network of over 1600 retail outlets on key trucking routes across India.
