Toyota Kirloskar Motor (TKM) has launched “T CARE,” a new initiative aimed at enhancing the overall ownership experience for its customers. T CARE consolidates various customer services and value-added features under one brand, embodying Toyota’s commitment to reliability, quality, and exceptional customer care.
The T CARE initiative is designed with a customer-centric approach, offering a wide range of services from presales to aftersales and repurchases. It reflects TKM’s dedication to customer satisfaction and long-term relationships. Key offerings under T CARE include:
- T DELIVER: Last-mile logistics via flatbed trucks to deliver new cars in pristine condition.
- T GLOSS: Comprehensive car detailing services to maintain vehicles.
- T WEB: An online platform for convenient vehicle purchases.
- T ASSIST: 24/7 roadside assistance for 5 years.
- T SECURE: Extended warranty for an additional 2 years.
- T SMILE: A customizable pre-paid maintenance package.
- T SAATH: Timely delivery of service parts for added convenience.
- T CHOICE: Multiple service parts options.
- T INSPECT: Vehicle inspection services for used cars, financing, and insurance renewal.
- T SPARSH: Rural-focused guidance on vehicle selection and test drives.
- T SERV: A multi-brand car service network ensuring affordability and reliability.
Commenting on the initiative, Mr. Sabari Manohar, Vice President of Sales, Service, and Used Car Business at TKM, said, “At Toyota, customers are at the core of everything we do. T CARE allows us to provide seamless, personalized support, addressing diverse needs across rural and urban areas.”
With 685 customer touchpoints and 360 T Sparsh outlets, TKM now offers 1,045 total access points across India, further enhancing accessibility to Toyota’s wide range of products and services. This initiative is part of Toyota’s commitment to becoming a comprehensive mobility company, ensuring customers experience superior service throughout their ownership journey.
