The J.D. Power 2024 U.S. ADAS (Advanced Driver Assistance Systems) Quality and Satisfaction Study reveals that ADAS accounts for 12.8% of all problems reported in new vehicles, equating to 24.9 problems per 100 vehicles (PP100). A significant concern for owners is vehicle alerts, which emerge as the primary issue in the realm of ADAS, recording 9.0 PP100. This particular problem area has seen a consistent increase over the past five years.
A lower score indicates higher vehicle quality. The primary complaint consumers have regarding advanced driver assistance systems is that the alerts are perceived as annoying and bothersome,” stated Ashley Edgar, senior director of global automotive supplier benchmarking and alternative mobility at J.D. Power.
As manufacturers integrate more technology into vehicles, it’s essential that driver assistance systems enhance safety while maintaining a positive overall driving experience. Additionally, dealership personnel should prioritize educating new vehicle buyers on the purpose of various ADAS technologies to improve understanding and satisfaction.
Now in its third year, the U.S. ADAS Quality and Satisfaction Study is based on feedback from 99,144 purchasers and lessees of new 2024 model-year vehicles, surveyed 90 days after ownership. The study was conducted from July 2023 to May 2024.
J.D. Power
J.D. Power is a global leader in automotive data and analytics, providing industry intelligence, consumer insights, and advisory solutions to the automotive and select non-automotive sectors. By leveraging extensive proprietary datasets and software capabilities alongside advanced analytics and artificial intelligence tools, J.D. Power assists clients in optimizing their business performance.
Founded in 1968, J.D. Power has offices across North America, Europe, and Asia Pacific.
