Faraday Future Intelligent Electric Inc. (Nasdaq: FFIE) (“FF” or “Faraday Future”) has announced that Xiao (Max) Ma, a long-time team member, has been appointed as the Global CEO of Faraday X aiEV Inc., a fully-owned subsidiary of the company. Effective immediately, Ma will report directly to FF Global CEO Matthias Aydt and Founder & CPUO YT Jia. In his new role, Ma will lead the FX strategy and growth, with a focus on advancing the FX brand and implementing the “Light and Swift” business model. Ma’s current responsibilities as Head of Product & Mobility Ecosystem (P&ME) and Head of Corporate Strategy will continue.
Ma, a founding member of FF, brings a wealth of experience, having guided the company through various growth stages, strategic initiatives, and challenging periods. His extensive expertise in corporate strategy and the product and mobility ecosystem makes him well-suited to drive FX’s mission to work with global suppliers to produce high-quality, cost-effective vehicles. Following the FX brand’s launch event on September 19, FX has made progress aligned with FF’s Global Automotive Industry Bridge Strategy, including new strategic agreements aimed at promoting range-extended AIEVs in the U.S. and Middle East and expanding automotive supply chains globally.
With nearly a decade at FF, Ma is deeply trusted by stakeholders, especially in China, and has consistently demonstrated a clear vision for FX’s future. His leadership has accelerated FX’s development and enabled the brand to stay on track with company goals.
“Max’s appointment as FX CEO strengthens FX’s organizational framework,” said Matthias Aydt, FF’s Global CEO. “As an early leader in the FX project, Max’s contributions have been invaluable, and we expect that his leadership will enhance FX’s momentum.”
The first FX models, the FX 5 (estimated price range: $20,000-$30,000) and FX 6 (estimated price range: $30,000-$50,000), are anticipated to be equipped with either range-extended AIEV or battery-electric AIEV powertrains. Production is projected to start by the end of 2025, subject to funding.
FX is now hiring for critical roles, including Production Planning Director, Quality Planning Director, Head of FX Vehicle Engineering, and Head of FX EV R&D.
