Car fluent®, an AI-powered platform that connects car dealerships with Spanish-speaking customers, has announced the appointment of Aaron Schinke as its new Chief Growth Officer. Schinke brings over two decades of experience in the automotive industry, having previously played a pivotal role in the growth of Dealer Fire, Dealer Socket, and most recently serving as CEO of Lincoln Labs. His leadership expertise and proven track record in driving growth and innovation in the auto tech space make him a strong addition to the Car fluent team.
Car fluent is on the verge of significant expansion, and Aaron is the ideal leader to help us navigate this next chapter,” said Chance Mayfield, CEO of Car fluent. “His deep understanding of the automotive industry, combined with his ability to grow businesses and meet the unique challenges faced by auto dealers, makes him the perfect fit for our team.
Justin Neiser, Carfluent’s Chief Experience Officer, who has previously worked with Schinke on multiple digital retailing initiatives, also expressed enthusiasm about his appointment. “I’ve seen firsthand how Aaron’s expertise in website technology and digital retailing can transform businesses,” Neiser said. “I’m excited for the new strategic opportunities ahead as we work together to enhance the customer and dealer experience.”
Carfluent has seen impressive growth in recent quarters, including a sevenfold increase in customers and new partnerships with major automotive groups, including Cavender Auto Group. Since adopting Carfluent’s Spanish-language platform, Cavender has seen an 87% close rate on leads from its Spanish-language websites, reinforcing the effectiveness of the platform in reaching and converting diverse consumer segments.
“When I was asked to join Carfluent, I quickly realized it was the perfect opportunity,” said Schinke. “Spanish speakers are the fastest-growing demographic in the U.S., with more than 60 million individuals making up 20% of the population. Carfluent’s ability to connect these consumers with auto dealers helps bridge a significant gap in the market. I’m excited to help Carfluent grow and support dealers in reaching this vital segment.”
Carfluent’s continued success highlights the increasing importance of multilingual capabilities in the automotive industry. As the sector evolves, being able to effectively engage Spanish-speaking customers will be essential for dealerships looking to expand their reach, foster inclusive relationships, and drive sustained growth. With Schinke at the helm of growth strategy, Car fluent is poised to strengthen its impact and continue helping dealers better serve diverse communities.
