VinFast, a leading electric vehicle (EV) manufacturer, has announced an exciting new initiative aimed at combating food insecurity across Canada. Partnering with Food Banks Canada, the company is launching a nationwide campaign from November 18 through December 31, 2024, to provide up to 100,000 meals for those in need. For every test drive of a VinFast EV, 100 meals will be donated, creating a powerful way for customers to give back while experiencing the innovation of VinFast’s electric vehicles.
A Drive That Makes a Difference
The initiative, known as the VinFast Food Banks Canada Support Initiative, connects test drives with charitable giving. For every completed test drive, VinFast will donate $50 to Food Banks Canada, equivalent to providing 100 meals. With a goal of reaching 1,000 test drives nationwide, the company aims to contribute a total of $50,000 CAD by the end of 2024.
Participants can further amplify their impact by inviting friends to join them. Each friend who completes a test drive generates an additional 100 meals, increasing the campaign’s reach and potential to help even more people.
This initiative not only underscores VinFast’s dedication to community support but also serves as a platform to showcase its cutting-edge, sustainable EVs to a wider audience.
A Commitment to Sustainability and Community
VinFast’s campaign blends its core values of innovation, sustainability, and social responsibility. The company aims to appeal to eco-conscious consumers, families, and professionals who are eager to make a meaningful impact during the holiday season.
“Our Food Banks Canada Support Initiative is about more than showcasing our all-wheel drive EVs—it’s about giving back to the communities we serve,” said Robert Muller, Deputy CEO of Sales and Marketing for VinFast North America. “Every test drive directly translates into meals for those in need, embodying the spirit of the holidays. We’re proud to invite Canadians to join us in making a difference while experiencing the future of sustainable driving.”
The company’s commitment goes beyond financial contributions. VinFast headquarters staff will also volunteer during the campaign, assisting in transporting food donations and supporting local food banks with hands-on help during the busy holiday season.
How to Participate
Participating in the initiative is simple. Consumers can visit any VinFast store across Canada to schedule a test drive. Each completed drive automatically triggers the donation of 100 meals to Food Banks Canada.
To find the nearest VinFast location and learn more about the campaign, customers can visit the official website at vinfastauto.ca/en.
Spreading the Word: Campaign Activation
The VinFast Food Banks Canada Support Initiative is backed by a comprehensive marketing campaign designed to maximize reach and engagement. Using a mix of social media platforms, digital advertising, and in-store promotions, the campaign ensures that the message resonates with Canadians from coast to coast.
The bilingual campaign will include English and French Canadian content across popular platforms like Facebook, Instagram, LinkedIn, and YouTube. In addition, promotional activities in shopping centers will further increase visibility and encourage participation.
Driving Change This Holiday Season
VinFast’s initiative is an invitation to Canadians to take action during the holidays. By simply test-driving an EV, individuals can help provide essential meals for those facing food insecurity. With the added opportunity to multiply the impact by bringing friends, the campaign emphasizes the power of community and collective action.
This innovative approach to giving reflects VinFast’s broader mission to create a positive social and environmental impact through sustainable practices and responsible business strategies.
Join the Movement
This holiday season, VinFast invites Canadians to combine the joy of driving with the spirit of giving. Visit a VinFast store, bring a friend, and help deliver 100,000 meals to those in need—all through the power of sustainable driving.
For more details, visit VinFast’s website and take part in this inspiring campaign to support Food Banks Canada. Together, one test drive at a time, we can make a meaningful difference.
