Geely Auto made a significant impact at the 41st Thailand International Motor Expo with the highly anticipated debut of its all-electric SUV, the Geely EX5. This bold move signals Geely’s ambition to establish itself as a leading player in Southeast Asia’s rapidly growing electric vehicle (EV) market. The unveiling of the Geely EX5 is part of the company’s broader strategy to drive sustainable mobility across the region, aligning with Thailand’s efforts to become a hub for green technology and smart transportation.
Evan Zhang, Director of the Geely Thailand project, highlighted the company’s commitment to delivering safe, sustainable, and intelligent mobility solutions. “Geely is dedicated to providing high-quality products that embody innovation in technology,” said Zhang. “Thailand is a trailblazer in green mobility, and with the EX5, we aim to set a new global benchmark for all-electric SUVs. We look forward to working closely with Thai society, offering not just exceptional products but also outstanding customer service.”
The Geely EX5 represents a significant leap in the evolution of electric SUVs. Its design incorporates cutting-edge technology, combining an elegant, modern exterior with a smart and tech-savvy interior. At the heart of the EX5 is Geely’s commitment to sustainability and innovation, offering a seamless driving experience powered by the latest advancements in electric vehicle technology.
At the event, Geely Auto also made an important announcement, revealing a strategic partnership with Thonburi Neustern, which will serve as Geely’s official distributor in Thailand. This collaboration marks a significant milestone in Geely’s expansion plans for the Southeast Asian market. Both companies aim to foster a localized approach to their efforts, providing Thai consumers with an innovative brand experience while establishing a top-tier service network across the country.
Mr. Ratapon Viriyaphant, Chairman of the Thonburi Group, expressed his enthusiasm for the partnership. “Geely is a global leader in the automotive industry, and this collaboration with Geely is set to redefine standards in the electric vehicle sector,” he said. “The EX5 will be the first model introduced to the Thai market, and it excels in five key areas: safety, spaciousness, energy efficiency, driving comfort, and intelligent interiors. This SUV embodies Geely’s global leadership in smart electrification and is poised to deliver an unmatched smart mobility experience to Thai consumers.”
The EX5 quickly captured the attention of attendees, becoming the centerpiece of this year’s Thailand International Motor Expo. The vehicle’s sleek, futuristic design and the advanced features of its interior made it a standout, drawing praise from visitors and experts alike. Notably, the EX5 received over 100 orders within the first three days of the exhibition, underscoring the strong interest in this new model. This early success demonstrates the demand for high-quality, innovative electric vehicles in Thailand.
The Geely EX5 is packed with groundbreaking features, including revolutionary design, intelligent functionality, exceptional safety standards, and a suite of localized entertainment applications. These features position the EX5 as a leader in its segment, offering a unique combination of performance, comfort, and technological sophistication. To enhance the experience for visitors, the event featured a live performance by the renowned band Yes Indeed, adding an immersive audiovisual experience to the unveiling of the EX5.
Thailand is rapidly emerging as one of Southeast Asia’s largest automotive hubs, with the electric vehicle sector witnessing impressive growth. The Thai government’s “30/30 Vision” aims to electrify 30% of the country’s automobile production by 2030, aligning with the nation’s commitment to sustainable development and green technology. Geely Auto, recognizing the opportunity in Thailand, is focused on enhancing its competitiveness in the Thai market. Through its commitment to high-quality products, exceptional customer service, and a robust brand presence, Geely aims to further strengthen its position in Thailand and contribute to the country’s ambitious goals for the electric vehicle industry.
The partnership with Thonburi Neustern is a key component of this strategy. Together, Geely and Thonburi aim to create a sustainable, long-term presence in Thailand, offering consumers an innovative brand experience that aligns with the country’s vision for a cleaner, smarter future. As Thailand continues to lead the way in Southeast Asia’s electric vehicle revolution, Geely Auto is set to play a pivotal role in shaping the future of mobility across the region.
In conclusion, the debut of the Geely EX5 at the 41st Thailand International Motor Expo not only marks a major step in the company’s expansion into Southeast Asia but also demonstrates Geely’s commitment to advancing sustainable, smart mobility solutions. With the strategic partnership with Thonburi Neustern and a strong focus on local market needs, Geely is well-positioned to thrive in Thailand’s evolving electric vehicle market, contributing to the growth of green mobility in Southeast Asia.
