Polestar made its debut on the Belgian market in 2020, marking a significant milestone in the brand’s mission to redefine electric mobility. Antwerp became the inaugural Flemish city to host a Polestar Space, strategically located on Hoplandstraat in the heart of the bustling diamond city. This central location was ideal for introducing the brand to urban explorers and potential customers, offering a contemporary environment to showcase Polestar’s cutting-edge electric vehicles. However, four years on, Polestar is ready to embark on its next chapter. As the brand’s portfolio has grown to include three remarkable models and its presence in the market has solidified, the need for a more expansive and versatile space has become evident.
To support this growth, Polestar is closing its iconic Hoplandstraat location and transitioning to a larger, more dynamic Polestar Space in Wijnegem. This strategic move signifies not only a physical expansion but also an evolution in the brand’s ability to deliver a comprehensive customer experience.
A Space Designed for Growth and Experience
The new Polestar Space in Wijnegem boasts an impressive 1,800 square meters of floor space—a staggering four times the size of the former establishment on Hoplandstraat. This expansion is no coincidence but rather a deliberate decision to accommodate Polestar’s growing ambitions. The additional space allows for a broader showcase of Polestar’s lineup, including both new and certified pre-owned models, ensuring that customers can explore every aspect of the brand in one location.
Moreover, the new facility is equipped with a fully integrated service point, a first for Polestar Spaces in Flanders. This addition streamlines the ownership experience, enabling customers to handle everything from routine maintenance to minor repairs without having to leave the premises. Beyond practicality, the larger venue offers ample room for immersive experiences, inspiring visitors and creating a deeper connection with the Polestar brand.
Pioneering the Complete Polestar Experience in Flanders
The Polestar Space in Wijnegem isn’t just bigger; it’s bolder. It represents the first location in Flanders to provide the full spectrum of the Polestar experience under one roof. While the Hoplandstraat Space focused primarily on introducing Polestar’s electric vehicles and offering test drives, Wijnegem takes this experience to the next level. Visitors can now browse a curated selection of pre-owned vehicles, arrange services and maintenance appointments, and delve deeper into Polestar’s vision for sustainable mobility.
This comprehensive approach aims to elevate customer convenience and satisfaction. By consolidating all aspects of the Polestar journey in one location, Wijnegem becomes more than just a showroom; it’s a hub for innovation, education, and inspiration.
A Temporary Home Turned Permanent Destination
The transition to Wijnegem has been carefully planned and executed to ensure minimal disruption for customers. During the autumn months of 2024, the new building served as a temporary base for test drives, giving early visitors a glimpse of what was to come. This interim phase was met with overwhelming success, reaffirming the decision to establish a permanent presence in Wijnegem. Now, after months of preparation, the new Polestar Space is ready to officially open its doors to the public on January 10, 2025.
This milestone marks the beginning of a new era for Polestar in Belgium. The brand’s commitment to sustainability, innovation, and customer-centric design is reflected in every aspect of the new Space. From its expansive layout to its state-of-the-art facilities, Wijnegem sets a new standard for Polestar Spaces across Europe.
What to Expect at Polestar Space Wijnegem
Visitors to the Polestar Space in Wijnegem can look forward to a wide array of features and services designed to enhance their experience:
- Showroom: The expansive showroom provides ample space to display Polestar’s current lineup, including the Polestar 2, the newly unveiled Polestar 3, and future additions to the range. The larger venue ensures that every detail of these meticulously designed vehicles can be appreciated in an optimal setting.
- Pre-Owned Selection: For the first time in Flanders, customers can explore a curated selection of certified pre-owned Polestar models, offering a more accessible entry point into the world of premium electric mobility.
- Integrated Service Point: The new service facility eliminates the need for customers to visit multiple locations for vehicle maintenance. From software updates to routine servicing, everything can be handled seamlessly on-site.
- Test Drives: Building on the success of the temporary test drive phase, Wijnegem offers enhanced opportunities for prospective buyers to experience the thrill of driving a Polestar in a safe and controlled environment.
- Sustainability Hub: True to Polestar’s mission, the new Space includes educational displays and interactive features that highlight the brand’s commitment to sustainability and innovation in the automotive industry.
- Customer Lounge: Designed with comfort and aesthetics in mind, the customer lounge provides a relaxing environment where visitors can learn more about Polestar, explore customization options, or simply enjoy a cup of coffee.
The Road Ahead: Polestar’s Vision for Belgium
The move to Wijnegem is more than just a relocation; it’s a statement of intent. Polestar’s vision for the future is rooted in sustainability, technological innovation, and a relentless focus on customer experience. By investing in larger, more versatile spaces like Wijnegem, the brand is positioning itself to meet the evolving needs of its customers while staying true to its core values.
As electric vehicles continue to gain traction in Belgium and across the globe, Polestar is poised to lead the charge. The new Space in Wijnegem serves as a beacon of what’s possible when cutting-edge design meets forward-thinking strategy. Whether you’re a long-time Polestar enthusiast or new to the brand, Wijnegem offers an experience that’s as dynamic and exciting as the vehicles themselves.
