Mercedes-Benz USA Reports 9% Year-Over-Year Growth for Passenger Car Sales in 2024
Mercedes-Benz USA (MBUSA) has announced strong performance for Q4 2024, reporting total sales of 88,259 passenger cars. This impressive result brings the total passenger car sales for 2024 to 324,528 units, marking a significant 9% year-over-year growth. The company’s ability to maintain robust sales momentum throughout the year, culminating in a record December, is a testament to its strategic focus and the enduring appeal of its vehicles.
Record-Breaking Sales in Q4 and December
Dimitris Psillakis, President and CEO of Mercedes-Benz USA, expressed pride in the company’s achievements. “I am extremely proud to close out 2024 by celebrating our best-ever retail month in December and reporting strong sales momentum sustained from Q3 throughout the final quarter of 2024. This represents an outstanding result that directly reflects the resilience and hard work of our teams and the exceptional overall appeal of our brand and highly desirable product range,” Psillakis said. “Our Top-End segment sales continued to dominate, setting new benchmarks with record-breaking Mercedes-AMG sales and an all-time high for sales of the iconic G-Class. We celebrate this substantial achievement and thank our fantastic dealer partners for their incredible support.”
The company’s success reflects its unwavering commitment to innovation, and MBUSA remains dedicated to being the most desired luxury brand. This remarkable growth underscores the effectiveness of Mercedes-Benz’s strategy, which has been focused on delivering both performance and luxury across a broad range of vehicles.
Growth Across All Segments
Several key segments saw notable increases in sales, especially in high-performance and luxury offerings.
- Plug-in Hybrid Electric Vehicles (PHEVs): Mercedes-Benz’s Plug-in Hybrid segment surged by an extraordinary 470% in Q4 2024 compared to the same quarter in 2023. The increase was driven by the expanded availability of five long-range plug-in hybrids, offering more variety for environmentally conscious buyers while ensuring high performance.
- Top-End Segment: This segment, which includes the performance-focused Mercedes-AMG, the ultra-luxurious Mercedes-Maybach, and the iconic G-Class, continued to thrive. Sales in this category grew by 52% in Q4 2024 compared to the previous year. A particularly notable achievement was Mercedes-AMG, which set a new quarterly sales record with 16,169 units, reflecting a 50% year-over-year increase. The G-Class also had a landmark year, surpassing 10,000 units for the first time ever, with 10,987 units sold in 2024, marking a 12% increase from the previous year.
- Core Segment: Sales in the Core segment, which includes key models such as the GLE, GLC, and E-Class, increased by 18% in 2024 compared to 2023. Notably, the GLE saw a 12% increase in sales in Q4 2024, driven by the introduction of the GLE 450 Coupe. Meanwhile, the GLC enjoyed an impressive 58% year-over-year increase in sales, and the E-Class posted a significant 60% rise compared to Q4 2023, with 6,165 units sold in the final quarter of the year.
- Entry Segment: The Entry segment, which includes models like the CLA, GLA, and GLB, saw a more modest 2% increase for the year. The growth was fueled by better availability of the CLA, GLA, and GLB in Q4 2024.
Vans and Electric Vehicles: A Growing Focus
In addition to its passenger cars, Mercedes-Benz also experienced growth in the van segment. Mercedes-Benz Vans sold a total of 9,819 units in Q4 2024, contributing to a yearly total of 49,573 units. A key highlight was the success of the eSprinter, which represents the company’s first fully electric van in North America. In 2024, Mercedes-Benz sold a total of 828 eSprinter units.
As the automotive industry increasingly shifts toward electric vehicles (EVs), Mercedes-Benz is also placing a greater emphasis on sustainable mobility. The all-electric models, including the EQB, EQE, and EQS, continue to shape the brand’s future. However, these models saw some decline in sales during Q4 2024, with the EQB, EQE, and EQS experiencing significant drops compared to the same period in 2023. Despite this, Mercedes-Benz remains committed to expanding its electric offerings, with plans for new models and innovations to drive further growth in the EV sector.
2024 Year in Review: Innovation, Recognition, and Achievements
2024 was a landmark year for Mercedes-Benz USA, marked by the launch of several exciting new models and a host of prestigious awards and accolades. Among the key product launches were the all-electric G 580 with EQ technology and the sleek CLE Coupe and Cabriolet. Additionally, the Mercedes-Maybach SL made its debut at the Pebble Beach Concours d’Elegance, where it was celebrated as the ultimate open-air luxury driving experience. Customers can expect the Mercedes-Maybach SL to be available in the second half of 2025.
Throughout the year, Mercedes-Benz vehicles garnered numerous prestigious accolades. The E-Class earned the coveted title of MotorTrend Car of the Year, while the GLC 300 was named to the Wards 10 Best Interiors & UX list. The E 450 Sedan secured a spot on the Car and Driver 10Best list, and Kelley Blue Book recognized Mercedes-Benz as both the Most Refined Luxury Brand and the Best Car Styling Luxury Brand.
At the Tuscaloosa, Alabama manufacturing facility, Mercedes-Benz expanded its personalization options, introducing new MANUFAKTUR exterior colors and interior designs. These innovations pave the way for even greater customization options for select models in the future, giving customers the ability to tailor their vehicles to their unique preferences.
Q4 2024 Model Sales Performance
Here is a breakdown of the model-specific sales performance for Mercedes-Benz USA in Q4 2024:
- A-Class: No sales in Q4 2024, compared to 7 units sold in Q4 2023.
- C-Class: 8,333 units sold, a 20% decrease compared to the same quarter last year.
- E-Class: 6,165 units sold, a 60% increase from Q4 2023.
- S-Class: 2,963 units sold, a 19% decrease from the previous year.
- G-Class: 3,868 units sold, marking a 71% increase from Q4 2023.
- CLA: 2,054 units sold, a 23% decrease from the same quarter in 2023.
- CLE: 4,296 units sold, an impressive result as this model had no sales in Q4 2023.
- GLA: 5,630 units sold, showing a remarkable 767% increase from the previous year.
- GLB: 2,709 units sold, an 8% decrease from Q4 2023.
- GLC: 17,756 units sold, an impressive 48% increase from the same quarter in 2023.
- GLE: 21,778 units sold, a 12% increase from Q4 2023.
- GLS: 7,422 units sold, a 16% decrease from the previous year.
- SL: 523 units sold, an 82% increase from Q4 2023.
- GT: 999 units sold, a 373% increase compared to the same quarter last year.
- EQB: 2,124 units sold, a 65% decrease from Q4 2023.
- EQE: 972 units sold, an 83% decrease from Q4 2023.
- EQS: 667 units sold, a 66% decrease from Q4 2023.
Despite challenges in certain segments, 2024 proved to be a banner year for Mercedes-Benz USA, driven by a combination of innovative product launches, strong performance in key vehicle segments, and the continued expansion of its electric vehicle offerings. As the luxury automaker prepares for the future, it remains steadfast in its mission to provide an exceptional range of products and an unparalleled driving experience to customers across North America. The outlook for 2025 is promising, as Mercedes-Benz continues to redefine the luxury automotive landscape.
