National Initiative Aims to Overcome EV Barriers Through Education
Millions of Americans are increasingly interested in switching to electric vehicles (EVs), but a significant knowledge gap and persistent misconceptions continue to hinder widespread adoption. Many consumers remain uncertain about charging infrastructure, costs, and the overall benefits of EVs. Addressing these concerns head-on, Veloz, a nonpartisan 501(c)(3) nonprofit dedicated to EV education, has taken a major step forward in tackling misinformation. The organization recently secured a $43.5 million sponsorship from Electrify America, the nation’s largest open Hyper-Fast charging network, to spearhead a nationwide Electric For All consumer education initiative.
Josh D. Boone, executive director of Veloz, emphasized the urgency of this initiative. EV Barriers “Driving an EV isn’t just a trend – it’s a more affordable, cleaner, and exciting way to drive. The time is now for a brand-neutral national campaign that will help consumers understand the benefits of going electric,” said Boone. EV Barriers We value Electrify America’s vision to educate consumers about going electric, overcome common barriers we see across the U.S., and capitalize on the growing desire for more information on making the switch.”
Rising EV Demand Signals a Shift in Consumer Preferences
Interest in EVs is steadily growing across the country, as evidenced by strong sales figures. In 2024 alone, 1.3 million electric vehicles were sold in the U.S., representing a 7.3% year-over-year increase. This EV Barriers surge significantly outpaced the mere 2% rise in gas vehicle sales over the same period. Furthermore, a recent multi-state poll conducted by Veloz revealed that nearly half (47%) of non-EV owners expressed interest in purchasing an EV Barriers electric vehicle in the near future.
Despite these promising trends, many potential buyers hesitate due to lingering uncertainties and misconceptions about EVs. A striking example is the fact that 61% of U.S. consumers are unaware that they can charge an EV at home using a standard 120-volt outlet, similar to plugging in a cellphone. This lack of awareness highlights the pressing need for better public education on EV technology and accessibility.
The Role of Education in Driving EV Adoption
The Electric For All movement aims to bridge the information gap that prevents consumers from confidently making the switch to EVs. Given that vehicle purchases are among the most significant financial decisions for households, potential buyers conduct extensive research before making a decision. However, unlike traditional gas-powered vehicles, EVs introduce new considerations related to charging, range, maintenance, and incentives. Addressing these topics comprehensively through a national education campaign is crucial to accelerating EV adoption.
Rachel Moses, senior director of sales, business development & marketing at Electrify America, reinforced the importance of consumer education in achieving mass adoption of EVs. “Electrify America’s goal is to drive EV Barriers adoption for a more sustainable future, and consumer education is a critical step in achieving that vision. Our investment in Veloz’s Electric For All program will empower consumers with the information they need to make informed vehicle purchases,” said Moses.
A Digital Hub for EV Education: ElectricForAll.org
A key component of the initiative is the recently revamped ElectricForAll.org website, which serves as a one-stop resource for consumers looking to learn more about EV Barriers. The site provides interactive tools to help users explore EV options, locate incentives, and find charging solutions in their area. It covers all U.S. metro areas with populations of 50,000 or more, including Justice40 communities, ensuring that information is accessible to a broad audience.
To further expand its reach, the website is available in 15 languages, including English, Spanish, and Chinese. This multilingual approach aims to break down language barriers and make EV education more inclusive. The platform also offers details on home and public charging, financial incentives available by zip code, and guidance on both new and used EV purchases.
Collaboration with Leading Agencies to Maximize Impact
To ensure the campaign reaches a national audience, Veloz has partnered with leading marketing and communications agencies, including The Shipyard, an Ohio-based full-service marketing firm, and Accent, a multicultural content agency. These agencies bring extensive expertise in crafting effective consumer outreach strategies that resonate with diverse communities across the U.S. Together, they will develop creative campaigns that engage and inform potential EV buyers.
Caroline Choi, executive vice president of public policy and corporate affairs at Edison International and Southern California Edison, as well as the Veloz board chair, underscored the importance of collaboration across industries. “This campaign partnership comes at an important time to continue building enthusiasm about the benefits of transportation electrification,” said Choi. “We welcome participation from every sector of the EV industry to advance the significant opportunity that data show is available across the U.S.”
Expanding the Electric For All Initiative Nationwide
Veloz has already demonstrated success in consumer education through previous Electric For All campaigns, which have reached millions of households in California. In this state, EV adoption is already taking off, with electric vehicle sales making up over 25% of the market share. However, expanding this effort to all 50 states is essential to maintaining nationwide EV momentum.
State and local governments play a pivotal role in this effort, contributing to EV incentives, charging infrastructure, and consumer education. By working together, states can create an environment that fosters EV adoption and encourages drivers to make the switch to cleaner, more efficient transportation.
Serena McIlwain, Secretary of the Maryland Department of the Environment, highlighted the growing alignment between state initiatives and national education efforts. “We have an incredible opportunity to reach the next generation of EV drivers with a campaign of this magnitude,” said McIlwain. “States across the country are joining forces with incentives, infrastructure investments, and policy frameworks that make choosing zero-emission vehicles easier. The next step is ensuring that those interested in driving electric have the tools and information they need to make the best choice for themselves and their families. When people learn more, they love the technology, the convenience, the savings, and the eco-friendliness of EVs.”
The Road Ahead
With strong partnerships, substantial funding, and a clear mission, the Electric For All initiative is poised to make a significant impact on EV adoption in the U.S. By addressing common misconceptions, increasing consumer awareness, and making EV resources more accessible, Veloz and Electrify America are helping to pave the way for a cleaner, more sustainable transportation future.
As EV technology continues to evolve and more automakers expand their electric offerings, consumer education will remain a key driver of adoption. By equipping potential buyers with the knowledge they need to confidently transition to electric vehicles, initiatives like Electric For All will play a vital role in shaping the future of mobility in America.
