
Infinitum, the pioneering company behind the breakthrough air-core motor, has announced that its Aircore EC motor system has been honored with both the Judges’ Choice and Top Product of the Year Awards in the prestigious 2025 Environment+Energy Leader (E+E Leader) Product & Project Awards program. This recognition highlights the motor system’s role in advancing sustainability and efficiency within corporate, building, and campus environments.
The E+E Leader Product & Project Awards celebrate innovative solutions that drive substantial improvements in sustainability, energy management, and financial performance. Products and projects selected for these awards undergo a rigorous evaluation by an independent panel of judges composed of experts from over 20 influential organizations, including Hyundai Motor Group, JLL, the U.S. Air Force Office of Energy Assurance (OEA), Navitas Partners, UCLA, TRC Companies, IWSI America, Intrinsic Textiles, Climate Social, and CapGemini. Among this competitive field, Infinitum’s Aircore EC motor system distinguished itself as the top-scoring product, earning high marks for its ability to enhance energy efficiency and environmental responsibility.
One of the judges on the panel commented on the transformative potential of Infinitum’s motor system, stating, “Infinitum is redefining the electric motor industry with an innovative, sustainable approach that prioritizes energy efficiency, circularity, and emissions reduction. Infinitum’s lightweight, highly efficient motors offer a critical solution to reduce electricity consumption and carbon footprints.”
A Paradigm Shift in Motor Technology
Infinitum’s Aircore EC motor system represents a significant shift in how electric motors are designed, manufactured, and utilized. The traditional electric motor industry has long been challenged by inefficiencies, excessive energy consumption, and environmental concerns. Infinitum has addressed these issues head-on, developing a motor system that not only reduces energy waste but also minimizes material usage, weight, and noise output.
When compared to conventional motors, Infinitum’s Aircore EC motor demonstrates several compelling advantages:
- Up to 20% More Efficiency: Traditional motors often suffer from energy losses due to iron-core construction and inefficient design. Infinitum’s air-core architecture eliminates iron cores, significantly reducing losses and improving overall efficiency.
- 50% Lighter Weight: The removal of heavy iron components results in a motor system that is substantially lighter than conventional models, making installation and maintenance easier while reducing material transportation costs and associated emissions.
- 66% Less Copper Usage: Copper is a critical material in motor manufacturing, and its extraction and processing have substantial environmental impacts. By significantly reducing copper usage, Infinitum lowers resource consumption and contributes to a more sustainable supply chain.
- No Iron Core: The absence of an iron core eliminates core losses, which are one of the primary sources of inefficiency in traditional motors. This contributes to a more efficient power output and longer operational lifespan.
- Reduced Noise Pollution: Many conventional motors generate high levels of noise due to mechanical vibrations and electromagnetic interference. Infinitum’s design reduces sound power noise, making it an ideal solution for environments that require low noise levels, such as office buildings, hospitals, and data centers.
- Enhanced Circularity & Repairability: Traditional motors often end up in landfills at the end of their lifecycle due to limited repairability and recycling options. Infinitum’s modular design allows for easy component replacement and reuse, ensuring that motors remain in service longer and reducing electronic waste.
Impact on Sustainability and the Energy Landscape
Infinitum’s Aircore EC motor system comes at a crucial time when energy efficiency and carbon footprint reduction are more important than ever. Globally, electric motors account for nearly 45% of electricity consumption, playing a pivotal role in industrial, commercial, and residential applications. Improving motor efficiency translates to substantial reductions in electricity demand, helping businesses and institutions lower operational costs while contributing to global climate goals.
The adoption of Infinitum’s motor system in power-intensive environments, such as data centers, manufacturing facilities, and commercial buildings, has the potential to drive significant environmental benefits. Data centers, for example, are among the largest consumers of electricity worldwide. By integrating Infinitum’s highly efficient motor technology, these facilities can drastically cut energy consumption, leading to lower cooling requirements and reduced greenhouse gas emissions.
Infinitum’s commitment to sustainability extends beyond just energy efficiency. The company’s design philosophy embraces circular economy principles, ensuring that its motor systems are not only efficient but also designed for longevity and reuse. This stands in stark contrast to traditional motor designs, which often lead to high disposal rates and increased demand for raw materials.
Industry Recognition and Future Outlook
The recognition from the 2025 E+E Leader Product & Project Awards underscores Infinitum’s role as a trailblazer in the electric motor industry. The awards serve as a testament to the company’s dedication to creating products that deliver measurable benefits for businesses, consumers, and the environment.
Ben Schuler, Founder and CEO of Infinitum, expressed his pride in the company’s achievements, stating, “At Infinitum, we’re not just building a motor — we’re driving an entire industry forward. Our Aircore EC motor system is revolutionizing the way power-hungry facilities like data centers consume energy more responsibly at a time when every watt counts. The entire Infinitum team is honored to be recognized again for our work in creating an innovative motor system that contributes to a more sustainable future while also benefiting customers’ bottom lines.”
Kay Harrison, Vice President and Head of the E+E Leader Awards program, echoed this sentiment, emphasizing the importance of forward-thinking solutions in today’s energy landscape. “Every year, our judges look to recognize the businesses that are truly moving the needle and striving for sustainability and operational efficiency. This year’s winners exemplify the kind of forward-thinking strategies and technologies that companies need to stay ahead in an increasingly complex energy and environmental landscape.”
As the world continues to transition toward cleaner and more efficient energy solutions, innovations like Infinitum’s Aircore EC motor system are paving the way for a more sustainable future. The company’s commitment to redefining electric motor technology, combined with industry recognition and widespread adoption, positions Infinitum as a leader in energy efficiency and environmental responsibility.
With growing demand for energy-efficient solutions across industries, Infinitum is well-positioned to expand its impact. The company continues to push the boundaries of what is possible in motor design, setting new standards for performance, sustainability, and circularity. As more organizations prioritize energy efficiency and carbon reduction, Infinitum’s award-winning Aircore EC motor system is poised to play a crucial role in shaping the future of industrial and commercial energy use.