Wombi Brings Its All-Inclusive E-Bike Subscription Service to the Bay Area, Marking Its Third U.S. Market
Wombi, a fast-growing e-bike subscription service originally launched in Los Angeles, is now bringing its full-service, all-inclusive offering to the Bay Area. The company, which aims to make urban commuting more sustainable, affordable, and hassle-free, will now serve communities stretching from Redwood City through Silicon Valley and all the way down to San Jose.
This latest move marks Wombi’s third U.S. market and reflects the company’s broader vision of revolutionizing transportation in major American cities through accessible electric mobility.
“At Wombi, we’re on a mission to redefine urban commuting,” said Dan Carr, CEO and co-founder of Wombi. “The Bay Area is a natural fit for us—this is a region that has long embraced innovation and sustainability. Our expansion here is not just about launching in a new market; it’s about contributing to a future where e-bikes are a mainstream transportation choice. We want to give people a new way to get around that’s practical, fun, and better for the environment.”
A Subscription Service Designed for Simplicity and Support
Wombi’s e-bike subscription model offers riders more than just access to a premium e-bike. It includes a comprehensive package of services—monthly maintenance, theft and damage protection, and even roadside assistance. All of this is bundled into a convenient month-to-month subscription plan, eliminating the upfront costs and long-term commitment typically associated with purchasing an electric bike.
This all-inclusive approach has helped Wombi stand out in a rapidly growing micromobility market. By handling the logistics and headaches of ownership—repairs, insurance, and bike maintenance—Wombi empowers riders to simply enjoy the benefits of e-biking, whether for their daily commute, weekend errands, or recreational rides.
The Bay Area rollout aims to replicate the success Wombi has seen in its previous launches. The company began operations in Los Angeles in the summer of 2023, introducing its full-service subscription model to a city known for its traffic congestion and car dependency. The reception was strong, with customers quickly embracing the idea of a plug-and-play solution to urban mobility.
Following its Los Angeles debut, Wombi expanded to Seattle in August 2024. That market proved equally promising—if not more so. The city’s hilly terrain and environmentally conscious residents made it an ideal place to showcase the power and utility of electric bikes. According to Carr, demand in Seattle exceeded early expectations, leading to rapid community growth and increased interest from businesses and municipal stakeholders.
Empowering Businesses Through the Commuter Club
In addition to targeting individual commuters, Wombi is also partnering with employers through its innovative Commuter Club—a corporate program designed to support businesses in reducing their carbon footprint and easing transportation challenges for their teams.
Through the Commuter Club, companies can offer their employees a subsidized e-bike subscription as part of their Transportation Demand Management (TDM) strategies. The program includes white-glove service—Wombi delivers the e-bike, provides onboarding support, and takes care of all maintenance needs. This plug-and-play model helps employers encourage sustainable commuting while reducing parking costs, lowering emissions, and improving employee wellness.
“In today’s workplace, employees are looking for flexible, environmentally responsible benefits,” Carr explained. “The Commuter Club allows companies to invest in their people while also demonstrating a commitment to sustainability. It’s a win-win.”
Several West Coast companies have already begun integrating Wombi’s services into their employee benefit packages, signaling a growing interest in e-bike commuting as a practical alternative to driving or public transportation.
Encouraging Long-Term Adoption With Flex-to-Own
For those who fall in love with their e-bike and want to make it a permanent part of their lifestyle, Wombi offers a Flex-to-Own option. After 12 months of subscription, riders have the opportunity to purchase their e-bike at a significantly reduced price. This model bridges the gap between short-term flexibility and long-term ownership, encouraging adoption without forcing an upfront financial commitment.
This flexibility is particularly attractive in today’s shifting urban landscape, where more people are reconsidering how they move around cities and looking for affordable, sustainable solutions that align with their changing needs.
From Australia to America: A Proven Model for Micromobility
Wombi’s subscription model isn’t just an experiment—it’s a proven success. The company is the U.S. counterpart to Lug+Carrie, a leading e-bike subscription service founded in Australia by brothers Benjamin and Daniel Carr in 2019. Lug+Carrie is currently the largest cargo e-bike subscription provider in the world, with more than 5,000 active customers and operations in Melbourne, Sydney, and Brisbane.
Lug+Carrie has been instrumental in helping families, individuals, and small businesses embrace e-bikes as a practical transportation alternative, particularly in dense urban areas. By removing the complexities and risks of ownership, the company has played a major role in accelerating e-bike adoption across Australia.
Now, with Daniel Carr based in the U.S. and leading Wombi’s North American operations, the brothers are applying the same winning formula to American cities—adapting it to local infrastructure, culture, and commuting patterns.
“We’ve seen firsthand how powerful this model can be,” said Carr. “Whether it’s a parent dropping off kids, a barista commuting to work, or a software engineer avoiding traffic, people want smart alternatives to the car. Wombi delivers that in a way that’s simple, supportive, and fun.”
A Growing Movement Toward Electrified Urban Mobility
Wombi’s entry into the Bay Area comes at a time of accelerating change in how Americans approach mobility. Urban congestion, environmental concerns, and post-pandemic shifts in commuting behavior have created fertile ground for alternatives like e-bikes.
According to market research, e-bike sales have surged in the U.S. over the past few years, driven by demand for affordable, eco-friendly, and health-conscious transportation options. However, for many would-be riders, cost and maintenance concerns remain barriers to entry—barriers that Wombi is actively working to remove.
By offering a reliable, full-service subscription with zero long-term commitments, Wombi lowers those barriers and invites more people to experience the freedom and efficiency of e-biking.
