Zep® Rolls Out Cherry Bomb Auto+ Degreaser & Cleaner Nationwide at Walmart and Online, Backed by NASCAR’s Noah Gragson and Front Row Motorsports
Zep®, a trusted name in professional-grade cleaning solutions for over 85 years, has launched its latest innovation tailored for both automotive enthusiasts and everyday users: Zep Cherry Bomb Auto+ Degreaser & Cleaner. This bold new formula is now available in over 2,500 Walmart stores nationwide and online through Zep.com, offering a powerful, ready-to-use solution for anyone tackling tough messes in garages, workshops, or around the house.
The product is being introduced in partnership with NASCAR Cup Series driver Noah Gragson and Front Row Motorsports (FRM), highlighting Zep’s expansion into motorsports marketing and showcasing the performance of its cleaning products in high-demand, real-world scenarios.
A Degreaser Built for Demanding Jobs
Zep Cherry Bomb Auto+ Degreaser & Cleaner is engineered to cut through some of the toughest substances users encounter—oil, grease, grime, and dirt—across a wide range of surfaces. Whether it’s cleaning tools, maintaining garage floors, prepping car parts, or scrubbing down grills and other household equipment, Cherry Bomb Auto+ is designed to perform with professional-grade strength and reliability.
“We developed Cherry Bomb Auto+ for people who take pride in their space—whether it’s an auto shop, a garage, or their backyard,” said Lauren Houser, Vice President of Marketing at Zep. “The cleaner not only does the job with strength and speed but also leaves behind a fresh, bold cherry scent. It’s a satisfying cleaning experience from start to finish.”
The product is biodegradable and phosphate-free, reinforcing Zep’s commitment to effective yet environmentally responsible cleaning. The formula is also non-caustic, making it safe for a range of applications and materials including painted metals, fiberglass, rubber, chrome, and finished concrete. It’s even suitable for use on the exteriors of household appliances, outdoor grills, and shop equipment—bringing industrial cleaning power into the everyday consumer’s hands.
A Strategic NASCAR Partnership
The product launch is backed by Zep’s high-visibility partnership with Noah Gragson, driver of the No. 4 Ford Mustang Dark Horse in the NASCAR Cup Series. Zep will serve as primary sponsor in two major NASCAR events during the 2025 season, further amplifying brand awareness and showcasing the real-world utility of its cleaning lineup in the world of high-performance motorsports.
Gragson, known for his gritty and energetic racing style, has quickly become a recognizable figure in NASCAR’s top tier. He brings his authentic voice and hands-on experience to the collaboration, noting that Cherry Bomb Auto+ is now part of his personal cleaning regimen.
“Anyone who spends time in a garage knows how quickly the mess builds up,” Gragson said. “Oil spills, tools coated in grime, engine gunk—it all piles up. The Cherry Bomb Auto+ cleaner gets to work fast and makes clean-up easier. And yeah—it smells awesome. It’s the real deal.”
Gragson’s endorsement lends credibility to the product’s performance in real-world, high-stakes environments. His support also connects Zep with a passionate fan base that includes both do-it-yourself mechanics and professional technicians.
A Consumer-Centric Rollout
Zep is offering Cherry Bomb Auto+ Degreaser & Cleaner in three convenient sizes to suit a variety of needs—from quick touchups to full-on cleaning sessions in commercial or residential settings. The versatile packaging approach ensures that everyone from occasional users to frequent cleaners can find a size that fits their routine.
The national rollout at Walmart marks a strategic move to increase product accessibility and visibility. Walmart’s footprint gives Zep direct access to millions of automotive DIYers, homeowners, and cleaning professionals seeking powerful and trustworthy solutions.
“Our goal with this launch is not just to offer a high-performance degreaser but to create an experience that blends power, convenience, and satisfaction,” Houser added. “By combining that with a strategic partnership in NASCAR, we’re showing customers that Zep is built for performance—on and off the track.”
In addition to brick-and-mortar retail, the product is also available through Zep’s e-commerce platform, allowing customers to purchase directly from the source and access the brand’s full portfolio of cleaning products.
Building on the Cherry Bomb Legacy
Zep Cherry Bomb Auto+ Degreaser & Cleaner extends the brand’s widely recognized Cherry Bomb product family, best known for its Cherry Bomb Hand Cleaner—a staple in automotive shops and industrial facilities for decades. With this latest addition, Zep offers consumers a full cleaning system: a hand cleaner that tackles grease and grime from skin, and a degreaser that targets surfaces.
The signature cherry scent ties the two together, creating a consistent and memorable cleaning experience. Together, the products address the needs of users who demand both effectiveness and a pleasant post-cleaning atmosphere.
Designed for Professionals, Ready for Everyone
Founded in 1937, Zep has built a reputation around powerful, reliable solutions trusted by professionals across industries. With over 4,000 cleaning and maintenance solutions in its portfolio, the company continues to innovate while maintaining a deep focus on performance, safety, and user experience.
The launch of Cherry Bomb Auto+ is part of a broader effort to bring professional-level cleaning to everyday users through mass retail partnerships, targeted product innovations, and strategic brand ambassadors like Noah Gragson. It also reflects a growing demand for versatile, easy-to-use cleaning products that don’t compromise on strength or environmental responsibility.
A Cleaner, Stronger, Bolder Future
As automotive enthusiasts, DIYers, and homeowners increasingly seek solutions that can keep up with their active lifestyles, Zep is delivering with the Cherry Bomb Auto+ Degreaser & Cleaner. With its aggressive cleaning action, signature scent, and broad application range, it is poised to become a staple in garages, workshops, and households across America.
Backed by a NASCAR partnership that underscores its performance pedigree, Zep’s newest product not only lives up to the brand’s legacy but also sets the stage for continued innovation at the intersection of power, convenience, and culture.
