ISG Provider Lens™ Automotive and Mobility Services Report and Solutions 2025
CI&T’s capabilities in digital engineering, artificial intelligence (AI), and data‑driven product delivery have once again earned international recognition—this time in the newly released ISG Provider Lens™ Automotive and Mobility Services Report and Solutions 2025 report. The global research study, published by technology analyst firm Information Services Group (ISG), evaluates more than a hundred consultancies, system integrators, and specialist vendors that help original‑equipment manufacturers (OEMs), suppliers, dealerships, and emerging mobility providers navigate one of the most disruptive periods the automotive sector has faced in a century.
In the report’s core Automotive Retail and Aftermarket Services quadrant, ISG designates CI&T a Rising Star, a label reserved for companies that combine visionary roadmaps with accelerating market traction. The analyst team highlights several differentiators behind the promotion: a deep understanding of the end‑to‑end automotive supply‑chain—spanning Tier‑1 parts sourcing, vehicle assembly, logistics, and dealer operations—paired with a consumer‑centric design approach that treats every physical and digital customer touchpoint as part of a continuous, data‑rich journey.
“CI&T’s strength lies in its ability to deliver integrated omnichannel solutions that seamlessly connect online and offline interactions,” the report states, pointing to programs that let buyers start a configuration on a mobile app, finalize financing in a dealership, and schedule service through a voice assistant—while the underlying data flows through a modern composable architecture that feeds real‑time analytics. “By leveraging advanced analytical tools, AI, and machine learning, CI&T helps clients optimize inventory, accelerate parts availability, and streamline service workflows.”
From legacy modernization to next‑gen experiences
For global OEMs such as Volkswagen, Audi, and Ford, CI&T operates as a strategic co‑creator, embedding cross‑functional “squads” of designers, engineers, and domain experts inside client teams. Those squads blend lean product‑management practices with the company’s proprietary, AI‑accelerated delivery framework to shorten the distance between concept and launch. In practice, that might mean re‑platforming a decades‑old dealer‑management system to the cloud one sprint, then standing up a proof‑of‑concept for GenAI‑powered service diagnostics the next.
“Automotive executives today face a dual mandate,” explains Nick Haywood, Senior Vice‑President of Automotive at CI&T. “They must keep the existing enterprise running—often on legacy infrastructure—while simultaneously launching zero‑emission models, redefining the retail experience, and monetizing data streams from connected vehicles. Our product mindset, backed by repeatable accelerators and a culture of measurable outcomes, lets clients satisfy both imperatives without compromise.”
Haywood adds that the ISG recognition reinforces CI&T’s value proposition: “We are honored to be named a Rising Star. It underscores the results we deliver—modernizing critical systems, launching next‑generation digital experiences, and accelerating transformation through GenAI that is responsibly trained, governed, and aligned to each client’s strategic north star.”
Analysts spotlight omnichannel retail innovation
According to Swadhin Pradhan, Assistant Director and Principal Analyst at ISG, CI&T’s position atop the innovation curve stems from its mastery of data and its ability to forge strong tri‑party collaborations among OEMs, dealer groups, and technology partners. “CI&T is a leading player in automotive retail innovation,” Pradhan notes in the report. “Its comprehensive omnichannel solutions empower dealerships to enhance operational efficiency and deliver personalized experiences—capabilities that are essential for thriving in today’s dynamic global market.”
Examples include a North American pilot that fused real‑time telematics with predictive analytics to alert customers when a component was trending toward failure, automatically matching the driver with the nearest dealership that had the required part in inventory. In Brazil, CI&T helped a major automaker collapse separate e‑commerce, financing, and aftersales portals into a single, headless architecture powered by reusable APIs—cutting average page‑load times by 40 percent and boosting conversion rates for online service‑plan renewals.
Recognition across multiple value‑chain segments
Beyond the Retail and Aftermarket accolade, CI&T appears in two additional quadrants of the 2025 ISG study:
- Technology Transformation and Consulting – Here ISG scores providers on strategic advisory, large‑scale modernization, and the ability to orchestrate ecosystem partners. CI&T’s inclusion reflects its end‑to‑end consulting footprint, which spans enterprise architecture, cloud migration, and data‑mesh enablement—services that help automakers rationalize IT portfolios and unlock new revenue models such as feature‑on‑demand or usage‑based insurance.
- Electric Vehicles and Mobility Services – This quadrant assesses contributions to electrification, battery lifecycle management, smart‑charging platforms, and emerging mobility ecosystems (car‑sharing, ride‑hailing, subscription fleets). CI&T’s work on vehicle‑to‑grid energy orchestration, EV route‑planning algorithms, and digital‑wallet integrations for public charging played a central role in ISG’s evaluation.
Collectively, these placements confirm CI&T’s breadth across the full automotive value chain—from concept engineering and plant‑floor automation to over‑the‑air (OTA) software updates and circular‑economy aftermarket initiatives.
The ISG Provider Lens™ methodology
ISG’s quadrant model synthesizes quantitative metrics—such as revenue mix, certified practitioners, and global delivery presence—with qualitative analysis captured through client references and analyst interviews. Each vendor lands on a matrix where the X‑axis measures Portfolio Attractiveness (scope, depth, and innovation of offerings) and the Y‑axis tracks Competitive Strength (market position, brand, and execution maturity). Rising Stars are organizations positioned just below Leaders but exhibiting rapid upward momentum in both dimensions, signaling they are likely to challenge incumbents over the next twelve to twenty‑four months.
For the 2025 Automotive and Mobility edition, ISG analysts examined macro forces reshaping the sector—software‑defined vehicles, autonomous capabilities, shared mobility economics, and sustainability mandates—and then mapped provider competencies to those trends. CI&T’s lineage as a born‑digital firm, coupled with three decades of agile delivery across industries, resonated strongly given the automotive sector’s urgent need to adopt iterative, cloud‑native ways of working.
How CI&T turns insights into tangible business value
CI&T’s automotive practice, headquartered in Detroit with satellite hubs in Munich, São Paulo, and Shanghai, follows a four‑pillar engagement model:
- Digital Enterprise Modernization – Migrating legacy dealer‑management and ERP systems to the cloud while decomposing monoliths into microservices, improving resilience and lowering total cost of ownership.
- Connected Mobility Platforms – Building scalable back ends for collecting, processing, and monetizing vehicle sensor data; enabling features such as remote diagnostics, in‑car commerce, and personalized infotainment.
- Customer Experience Reinvention – Designing unified, omnichannel journeys that embed personalization engines, conversational AI, and real‑time inventory visibility to collapse the traditional funnel from awareness to ownership.
- Data‑Driven Aftermarket Optimization – Applying machine learning to predict parts demand, automate warranty claims, and generate proactive service offers, thereby boosting fixed‑operations profitability for dealers.
Case studies illustrate measurable outcomes: a 25 percent reduction in average repair order cycle time for a European premium brand; a 15‑point increase in Net Promoter Score (NPS) after launching a self‑service scheduling app; and a $50 million annual inventory‑carrying‑cost reduction achieved by synchronizing demand signals across retail, wholesale, and supplier systems.
Aligning with broader industry imperatives
The ISG recognition arrives as the automotive landscape accelerates toward electrification, autonomy, and as‑a‑service mobility. Bloomberg NEF projects that electric vehicles will account for more than 60 percent of global passenger‑car sales by 2035, while McKinsey foresees software and data‑enabled services generating up to $310 billion in annual revenue by 2030. Success in this environment demands partners that can fuse silicon‑level technical depth with human‑centered design and rigorous change management—a trifecta that CI&T has cultivated across 6,000+ employees in the Americas, Europe, and Asia‑Pacific.
Equally critical is a commitment to responsible AI. CI&T’s GenAI Center of Excellence establishes governance guardrails, bias‑testing protocols, and model‑lifecycle management frameworks that align with forthcoming regulations such as the EU AI Act and U.S. Department of Transportation cybersecurity directives. By embedding ethics and compliance from ideation onward, CI&T provides automotive clients with confidence that their AI roadmaps will scale sustainably and safely.
