Hertz Car Sales Joins Amazon Autos, Transforming the Digital Car-Buying Experience
Hertz Car Sales has officially launched on Amazon Autos, giving customers the ability to browse, finance, and purchase from a wide selection of high-quality pre-owned vehicles directly through Amazon’s familiar online platform. This marks a major step in Hertz’s broader transformation strategy and reinforces its commitment to offering a seamless, customer-first car-buying experience.
The partnership pairs Hertz Car Sales’ nationwide inventory with Amazon’s trusted e-commerce ecosystem, allowing shoppers to research, compare, and purchase vehicles just as easily as they would any other product on the platform. Customers can now explore Hertz’s extensive fleet of used cars, complete financing arrangements, and finalize their purchase online—all while enjoying the simplicity and security of Amazon’s checkout process.
A Strategic Shift in the Auto Retail Industry
The collaboration comes at a pivotal moment for the automotive retail industry. Car buyers are increasingly turning to digital platforms for convenience, transparency, and speed. Traditional dealership experiences, often characterized by lengthy negotiations and in-person visits, are giving way to a digitally driven marketplace where consumers expect the same seamless experience they encounter in online retail.
Jeff Adams, Executive Vice President of Hertz Car Sales, emphasized how this initiative fits into Hertz’s vision of modernizing the auto retail experience:
Our goal is to reimagine the car-buying experience and meet customers where they are—whether online or in person—with convenience, confidence, and scale. Amazon Autos is the ideal partner to help us deliver on this, as customers can shop our expansive inventory of high-quality used cars on the same trusted marketplace where millions shop every day.”
By integrating with Amazon Autos, Hertz becomes the first fleet dealer on the platform, expanding the vehicle selection available to Amazon customers and redefining the way used cars are marketed and sold.
How the Partnership Works
Through this collaboration, customers browsing Amazon Autos will now have direct access to Hertz Car Sales’ listings, which feature thousands of well-maintained vehicles from some of the most trusted automotive brands, including:
- Ford
- Toyota
- Chevrolet
- Nissan
- And many more.
The process is straightforward and designed with convenience in mind:
- Browse Online – Customers can search Hertz’s inventory on Amazon Autos, filtering by make, model, mileage, price, and location.
- Select & Finance – Shoppers can review detailed vehicle information, financing options from top lenders, and transparent pricing often below Kelley Blue Book Suggested Retail Value.
- Purchase & Pickup – After completing the transaction online using Amazon’s checkout tools, buyers can schedule a pickup at their nearest Hertz Car Sales location.
Initially, this service is launching in Dallas, Houston, Los Angeles, and Seattle, with plans to expand across Hertz’s 45 nationwide retail locations in the coming months.
Enhancing Trust in the Used Car Market
One of the biggest challenges in the pre-owned vehicle sector is building consumer confidence. Buyers often worry about hidden issues, inflated prices, or complicated financing. Hertz Car Sales addresses these concerns with a customer-focused assurance program, which includes:
- Rigorous 115-point inspection for every Hertz Certified vehicle.
- 12-month/12,000-mile limited powertrain warranty included with purchase.
- 24-hour roadside assistance, providing peace of mind on the road.
- 7-day/250-mile buy-back guarantee, allowing buyers to return the car if it doesn’t meet expectations.
- Detailed vehicle history and condition reports for transparency.
This combination of Amazon’s reputation for customer satisfaction and Hertz’s stringent vehicle standards creates a new level of trust in online vehicle transactions.
Amazon’s Expanding Role in Auto Sales
Amazon Autos has been steadily expanding its presence in the automotive sector, offering customers the ability to shop new and used vehicles from a wide network of dealers. With the addition of Hertz Car Sales, Amazon strengthens its inventory, giving customers more options than ever before.
Fan Jin, Global Head of Amazon Autos, highlighted the importance of the collaboration:
We’re excited for Hertz Car Sales to join the hundreds of franchised dealers in our store, bringing thousands of additional vehicles for customers to choose from. This collaboration allows us to offer an expanded selection of well-maintained vehicles from more dealerships across the country, while maintaining the simplicity that customers expect from Amazon.”
This move signals Amazon’s growing ambitions in the automotive retail space. As consumer habits evolve, Amazon aims to create a one-stop destination for car shopping—an online marketplace where buyers can enjoy speed, simplicity, and confidence without sacrificing choice or quality.
Benefits of Buying Through Hertz on Amazon Autos
For customers, the advantages are clear. By shopping Hertz’s inventory through Amazon Autos, buyers gain:
- Thousands of quality pre-owned vehicles at competitive prices.
- Certified reliability backed by inspections, warranties, and guarantees.
- Financing flexibility, with multiple lenders and terms available.
- Seamless digital experience, including e-signature support and appointment scheduling.
- Nationwide access, beginning with select markets and expanding to all Hertz Car Sales locations.
For Hertz, the benefits extend beyond sales. By partnering with Amazon, the company strengthens its digital presence, reaches new customer segments, and reinforces its reputation as an innovative, customer-centric brand.
The Bigger Picture: Hertz’s Transformation Strategy
This move is part of a larger strategic transformation at Hertz. Known globally as one of the leading car rental companies, Hertz has also become one of the largest used car dealers in the U.S., selling thousands of vehicles annually. By integrating digital platforms like Amazon Autos, Hertz is not just selling cars—it is redefining how vehicles are marketed, financed, and delivered in a post-pandemic world where convenience and transparency drive consumer choice.
Moreover, the partnership highlights the blurring lines between traditional auto dealerships and e-commerce giants. What was once a brick-and-mortar experience is now rapidly becoming a click-and-collect model, with Hertz and Amazon leading the way.
