Toyosa S.A. and Crown Ltda. Launch Groundbreaking Stablecoin Payment Solution in Bolivia with BitGo, Tether, and Towerbank
Toyosa S.A., the exclusive distributor of Lexus, Toyota, and Yamaha vehicles in Bolivia, and Crown Ltda., the official distributor of BYD and other leading automotive brands in the country, have unveiled a pioneering strategic partnership with BitGo Trust Company, Inc., Tether, and Towerbank. This collaboration aims to enable Bolivian customers to purchase vehicles, spare parts, and services using USD₮, Tether’s leading stablecoin, creating a new standard in automotive transactions across Latin America.
The partnership combines Toyosa and Crown’s deep experience in automotive sales with BitGo’s institutional-grade digital asset infrastructure, Tether’s expertise as a global stablecoin issuer, and Towerbank’s regulated financial services, which include its status as the first crypto-friendly bank in Latin America. Together, these organizations are setting a new benchmark for integrating traditional commerce with digital asset payments, offering speed, transparency, and security previously unavailable in high-value transactions in the region.
Stablecoin Payments: The Future of Automotive Transactions
Beginning on September 19, 2025, consumers in Bolivia will have the option to purchase vehicles, automotive parts, and services from Toyosa and Crown using Tether’s USD₮ stablecoin. The process is designed to be simple and secure. Customers receive a quotation featuring a QR code corresponding to their selected product or service. Payment is made by scanning the QR code, and the USD₮ transaction is confirmed almost instantly, completing the purchase efficiently and securely.
Edwin R. Saavedra, spokesperson for Toyosa S.A., emphasized the transformative nature of the initiative: “This is not just a technological advancement; it represents a new model for commerce. By integrating stablecoin payments into our operations, we are offering our customers a fast, streamlined, and secure purchasing experience. Collaborating with industry leaders like BitGo, Tether, and Towerbank allows us to pioneer a new era of financial innovation within the automotive sector.”
The adoption of USD₮ as a payment method addresses several long-standing challenges in the automotive industry. Cross-border transactions, bank transfer delays, and currency fluctuations are common friction points when purchasing high-value items such as vehicles. By leveraging a stablecoin pegged to the U.S. dollar, customers gain the benefits of price stability while enjoying the speed, transparency, and low transaction fees inherent in blockchain-based payments.
Institutional-Grade Security and Seamless Integration
BitGo, a leader in digital asset custody and infrastructure, will provide the secure backbone for this partnership. Its institutional-grade solutions ensure that every stablecoin transaction meets the highest standards of security and compliance. A spokesperson from BitGo noted, “We are proud to provide the trusted infrastructure that enables this historic partnership. Our technology ensures that transactions are secure, fast, and reliable, allowing Toyosa and Crown to offer their customers a seamless digital payment experience.”
Tether, the issuer of USD₮, highlights the real-world utility of stablecoins in high-value transactions. According to a Tether representative, “This collaboration with Toyosa, Crown, BitGo, and Towerbank demonstrates how USD₮ can serve as a reliable medium of exchange for high-value purchases. Stablecoins like USD₮ provide the trust, transparency, and efficiency necessary for modern commerce, enabling consumers to transact without the delays and uncertainties often associated with traditional banking systems.”
Towerbank, with over five decades of financial experience in Latin America, brings its expertise in payment processing and regulatory compliance to the partnership. The bank’s spokesperson stated, “Towerbank is committed to innovation and secure financial solutions. Our involvement in this collaboration demonstrates how traditional banking services can work in harmony with digital asset technology to deliver new value to consumers and the economy. This partnership exemplifies the evolution of modern payments, combining the stability and reliability of regulated finance with the speed and efficiency of blockchain technology.”
Benefits for Consumers and Businesses
The introduction of stablecoin payments offers multiple advantages for both customers and businesses. For consumers, USD₮ payments allow for quick, transparent, and low-cost transactions, reducing the reliance on conventional bank transfers, which can be slow and expensive, particularly for cross-border purchases. This method also provides price stability in volatile currency environments, ensuring that customers pay the exact value quoted at the time of purchase.
For businesses like Toyosa and Crown, stablecoin payments streamline accounting and reduce operational overhead. By integrating blockchain technology, companies gain immediate transaction settlement, reducing exposure to payment delays and currency fluctuations. The collaboration also positions Toyosa and Crown as innovators within the automotive sector, enhancing their brand reputation and appealing to tech-savvy consumers seeking modern payment solutions.
Educational Initiatives and Public Awareness
Recognizing that stablecoin payments are still a new concept for many consumers, Toyosa, Crown, and their partners are committed to educating the public on the benefits and usage of USD₮. The companies plan to conduct workshops, seminars, and digital campaigns to ensure that customers understand how to transact safely and efficiently using stablecoins. By providing guidance and building awareness, the initiative aims to foster confidence in digital asset payments and encourage broader adoption across Bolivia.
A Milestone for Latin America
This collaboration represents a significant milestone for the automotive industry in Latin America. Toyosa S.A. and Crown Ltda. are the first companies in the region—and among the first globally—to adopt stablecoin payments at scale, bridging the gap between traditional commerce and the digital asset ecosystem. The partnership exemplifies how established businesses can leverage emerging technologies to enhance customer experience, increase operational efficiency, and remain competitive in a rapidly evolving global market.
Industry analysts note that the adoption of stablecoins in high-value industries such as automotive sales could set a precedent for other sectors, including real estate, luxury goods, and travel, where secure and rapid transactions are critical. By demonstrating the practical utility of stablecoins in everyday commerce, Toyosa, Crown, BitGo, Tether, and Towerbank are positioning Bolivia as a forward-looking market in financial technology adoption.
Statements from Key Partners
- Edwin R. Saavedra, Toyosa S.A.: “Our collaboration with BitGo, Tether, and Towerbank is about more than technology; it is about creating a better experience for our customers. Stablecoin payments provide efficiency, speed, and security, setting a new standard for automotive commerce in Bolivia.”
- Tether Spokesperson: “USD₮ provides a stable, transparent, and efficient medium for high-value transactions. We are proud to partner with Toyosa, Crown, BitGo, and Towerbank to bring real-world utility to stablecoins, enabling consumers to transact with confidence.”
- BitGo Spokesperson: “Our infrastructure ensures that every transaction is secure, reliable, and compliant. Partnering with Toyosa and Crown allows us to showcase how institutional-grade custody and blockchain technology can transform traditional commerce.”
- Towerbank Spokesperson: “This partnership demonstrates how regulated banking services can integrate with digital assets to deliver innovative payment solutions. Towerbank is committed to providing secure, efficient, and modern financial services that create tangible value for customers and the economy.
As the partnership rolls out, Toyosa S.A. and Crown Ltda. plan to monitor customer adoption and gather feedback to optimize the payment process further. The companies envision a future where stablecoin payments become a standard option, offering convenience and security to all consumers in Bolivia. By leading the way, Toyosa and Crown are not only expanding payment options but also contributing to the broader adoption of blockchain technology in Latin America.
The collaboration marks a pivotal moment in the convergence of traditional commerce and digital finance. By leveraging the combined expertise of Toyosa, Crown, BitGo, Tether, and Towerbank, Bolivian consumers can experience a seamless, secure, and modern purchasing journey for vehicles, parts, and services. As stablecoin adoption grows, this initiative is poised to serve as a model for innovative payment solutions worldwide, highlighting how trusted financial institutions and blockchain technology can work together to drive efficiency, transparency, and customer satisfaction.
Toyosa, the exclusive distributor of Toyota, Lexus and Yamaha in Bolivia, celebrates its 44th anniversary in 2025, reaffirming its leadership in the automotive sector and its commitment to innovation. Since its inception, Toyosa’s strength has been constantly renewing itself to offer its customers better service in the sale of vehicles, spare parts, and technical services, consolidating the largest network in the country with more than 10 points of sale nationwide. In this line of innovation, Toyosa introduces a new payment method in USDt (Tether), becoming the first automotive company in Bolivia to implement this digital solution at large scale. Thanks to the strategic alliance with Tether, BitGo, and Towerbank, this service enables customers to make payments in a simple, fast, and secure way. With this commitment, Toyosa reaffirms its leadership, its constant growth, and its commitment to investing in Bolivia to continue advancing and growing alongside all Bolivians.
