SIXT USA Honored as “Best Car Rental & Mobility Innovation” at 2025 Frequent Traveler Awards
SIXT USA, the American arm of Sixt SE, a global leader in premium mobility services, has been officially recognized as the “Best Car Rental & Mobility Innovation” company at the prestigious 2025 Frequent Traveler Awards. These awards honor excellence across the travel industry, including airlines, hotels, car rental providers, and cruise lines, with winners determined entirely by the votes of frequent travelers from around the world. The recognition highlights SIXT’s continued leadership in combining innovative mobility solutions with a premium customer experience.
This award adds to an impressive roster of recent accolades for SIXT USA. The company was recently named the #1 Rental Car Company in USA Today’s 10BEST Readers’ Choice Awards, and Travel + Leisure’s Readers’ Choice recognized SIXT as one of the five favorite car rental companies for two consecutive years—2024 and 2025—underscoring its consistent appeal to travelers who prioritize quality, reliability, and service.
Leadership Commentary
Tom Kennedy, President of SIXT North America, expressed pride in the achievement, stating, “These accolades are a testament to the dedication of our team and the loyalty of our customers. We are honored by this recognition, inspired by our team members who go above and beyond every day, and motivated to continue raising the bar on customer experience.” Kennedy emphasized that the award reflects not only the company’s technological innovations but also the human touch that distinguishes SIXT from competitors.
Customer Experience as the Core of SIXT
Central to SIXT’s success is its unwavering commitment to providing a seamless and premium customer experience. From booking to vehicle return, SIXT prioritizes transparency, convenience, and efficiency at every stage of the customer journey. This focus has cultivated a loyal customer base that appreciates both the quality of the fleet and the reliability of service.
A longstanding digital pioneer in the car rental sector, SIXT introduced the first iPhone booking app among car rental companies in 2008. The company took another major leap in 2019 with the launch of the SIXT app—the world’s first fully integrated mobility platform. This unique solution combines traditional car rentals with car sharing, ride-hailing, and subscription services within a single platform, offering customers unprecedented convenience and flexibility in managing their transportation needs.
Innovation at Airports: Car Gates and AI Vehicle Scanners
SIXT has continued to innovate the rental process through cutting-edge technology at select airport locations. The introduction of “Car Gates”—also referred to as AI vehicle scanners—has transformed the pickup and return process. These systems automatically document the condition of vehicles, providing both customers and the company with detailed, accurate records. This not only streamlines operations but also ensures that customers are never held responsible for pre-existing damage, enhancing trust and peace of mind.
Unlike some competitors who rely solely on automated systems, SIXT couples AI detection with human oversight. Every potential damage report flagged by the system is reviewed by trained SIXT personnel, combining the precision of advanced technology with the judgment of experienced staff. In rare cases of discrepancy, the company conducts further review to ensure a fair resolution. This approach reinforces SIXT’s commitment to fairness, transparency, and customer satisfaction.
Marketing, Brand Presence, and Strategic Partnerships
SIXT’s innovative approach extends beyond operations to its marketing and brand strategy. Bold campaigns such as “Rent THE Car” highlight the company’s premium offerings, distinguishing SIXT from conventional rental providers. These campaigns emphasize the quality of the fleet, the seamless experience, and the elevated service standard that define the SIXT brand.
SIXT has also invested in strategic partnerships to strengthen its visibility and connection with consumers. Notably, a multi-year collaboration with the Los Angeles Lakers has enhanced the brand’s presence in high-profile venues, including in-arena advertising, airport and out-of-home campaigns, and exclusive fan promotions. These efforts position SIXT not merely as a rental car company but as a lifestyle brand synonymous with premium mobility.
Fleet, Service, and Seamless Booking
At the core of SIXT’s premium positioning is its fleet of modern vehicles, featuring the latest makes and models. Combined with standout customer service and intuitive booking experiences via SIXT.com and the SIXT app, the company ensures that every rental is efficient, transparent, and tailored to customer needs. Continuous investment in technology, design, and service enhancements reflects SIXT’s commitment to offering an experience that is both effortless and trustworthy.
From luxury sedans to SUVs, the fleet is maintained to the highest standards, ensuring reliability and comfort. Customers benefit from streamlined booking, quick pickup and drop-off, and responsive customer service, making every journey smooth and worry-free. By integrating innovative tools and technology, SIXT continues to set a high standard for the rental and mobility industry.
Expansion in the United States and North America
Over the past decade, the United States has emerged as SIXT’s most important growth market. The company now operates more than 100 rental branches across 25 states, employing over 2,000 team members and serving 51 of the most critical airports nationwide. This strategic footprint ensures wide accessibility for both domestic and international travelers.
Beyond the U.S., SIXT expanded into Canada in 2022, opening access to another billion-dollar mobility market. This expansion not only supports growth in North America but also creates opportunities for operational synergies and cross-border service innovations that enhance customer convenience and satisfaction.
Recognition in Industry Studies
SIXT’s dedication to customer satisfaction and innovation is further validated by industry research. The company’s performance in the J.D. Power 2024 North America Rental Car Satisfaction Study highlights its leadership in quality, service, and customer experience. These results reinforce the company’s commitment to excellence and underscore the effectiveness of its investments in technology, training, and operational efficiency.
SIXT USA’s recognition at the 2025 Frequent Traveler Awards reflects a broader strategy of innovation, premium service, and customer-first philosophy. By continually leveraging technology, enhancing customer touchpoints, expanding its footprint, and developing high-impact marketing and partnerships, SIXT remains at the forefront of the mobility sector.
As the mobility landscape evolves, with increasing demand for integrated, flexible, and sustainable transportation solutions, SIXT is well-positioned to lead the industry. Its focus on blending technological innovation with personal service ensures that every customer interaction is not only efficient but also enjoyable and reliable.
The combination of a premium fleet, award-winning service, forward-thinking technology, and strategic partnerships makes SIXT a benchmark for excellence in the car rental and mobility sector. Customers can expect a seamless, transparent, and enjoyable experience that reflects the company’s dedication to innovation and quality.
