DAS Technology Introduces AI-Powered Personalized Vehicle Sales Videos to Transform Dealership Performance
DAS Technology, AI Vehicle widely recognized as a leader in automotive consumer engagement, today unveiled the latest advancement in its flagship Consumer Data and Experience Platform (CDXP): AI-driven, hyper-personalized vehicle sales videos. These videos are designed to convert prospective car shoppers into committed customers while enhancing dealership efficiency, engagement, and profitability.
Building on the proven success of its AI-powered communications for fixed operations, DAS Technology’s newest capabilities extend its personalized approach to the vehicle sales process. Dealers can now deliver tailored, data-driven messages that resonate with individual consumers, creating a highly relevant and engaging experience. By leveraging certified integrations with dealer CRM (Customer Relationship Management) and DMS (Dealer Management System) data, the AI videos dynamically incorporate the consumer’s name, current vehicle ownership status, equity position (positive or negative), lease renewal timelines, and retention opportunities. This level of personalization is aimed squarely at generating new sales opportunities, encouraging trade-ins, and increasing appointment bookings—all while simplifying workflow for dealership staff.
“Our mission has always been to empower dealerships to drive better unit sales and maximize vehicle profitability through highly effective consumer engagement,” said Jason Barrie, Chief Operating Officer of DAS Technology. “The CDXP AI-powered vehicle sales videos are a natural evolution of our platform, combining innovation with a deep understanding of consumer behavior. These tools are designed to deliver measurable results, turning insights into action, and creating a new standard for automotive retail.”
Proven Impact in Fixed Operations
DAS Technology initially introduced AI-powered video communications for fixed operations at NADA 2025, focusing on dealership service departments. The results were both immediate and transformative. Personalized service videos achieved over six times higher click-through rates compared to standard, non-video messages, while also increasing revenue per repair order by 60%. These outcomes set a new benchmark for customer engagement and return on investment in automotive service communications.
This success demonstrated the power of AI-driven personalization, paving the way for its application to vehicle sales. By translating the same principles of relevance, timeliness, and data-driven personalization into sales communications, DAS Technology sought to replicate and even amplify these results in a revenue-critical aspect of dealership operations.
Expanding AI to Vehicle Sales
In a recent pilot involving 38 dealerships, DAS Technology deployed its AI-powered vehicle sales videos to assess performance and engagement. The pilot revealed compelling metrics:
- 9.6% unique click-through rate, six times higher than non-video messaging.
- Consumers watched nearly the entire video, demonstrating sustained engagement with personalized content.
- Vehicles sold to consumers who viewed these AI videos generated 63% higher gross profit per sale.
- Lease retention transactions produced over $5,300 in gross profit per customer, underscoring the financial impact of targeting the right message to the right consumer at the right time.
By combining advanced personalization with actionable insights, the platform enables dealerships to increase sales, secure profitable trade-ins, and improve customer engagement—without adding extra workload for sales staff.
“After seeing a 121% increase in average repair order spend using DAS AI-personalized videos in service, we were eager to pilot the sales program,” said Kim Eakin, General Manager of Dennis Eakin Kia. “DAS Technology understands the dealership environment and delivers solutions that genuinely make our team more effective. Their tools, combined with ongoing updates and support, allow us to stay ahead in a competitive market.”
A Comprehensive Approach to Consumer Engagement
DAS Technology’s CDXP platform is designed not just for sales but for the entire dealership ecosystem, including service, BDC, marketing, and management teams. By integrating data with personalization technology, CDXP empowers dealership personnel to:
- Engage consumers with timely and relevant content.
- Enhance the customer experience by making consumers feel recognized, informed, and confident in their next steps.
- Build long-term relationships, driving repeat sales and loyalty.
- Optimize profit centers across both service and sales operations.
The platform leverages cutting-edge AI algorithms to process CRM and DMS data, translating insights into meaningful consumer experiences. By automatically generating personalized video content, dealerships can maintain consistent, high-quality communication without placing additional burdens on staff.
Driving Results Through Data and Personalization
The value of AI-powered vehicle sales videos lies in their ability to deliver contextually relevant messaging. Each video dynamically reflects individual consumer data, from vehicle equity to lease status, highlighting actionable opportunities for trade-ins or retention. This level of specificity allows dealerships to:
- Target high-value opportunities more effectively.
- Reduce wasted outreach by ensuring messages are meaningful and timely.
- Increase engagement rates, resulting in more appointments, test drives, and ultimately, vehicle sales.
Moreover, the videos’ dynamic nature allows dealerships to continually refine messaging based on consumer behavior. Analytics from the CDXP platform provide real-time feedback on engagement metrics, helping dealerships optimize campaign effectiveness and ROI.
Future-Proofing Automotive Retail
DAS Technology’s commitment to innovation positions dealerships to thrive in a rapidly evolving automotive landscape. As consumer expectations shift toward hyper-personalized, digital-first experiences, dealerships need tools that combine intelligence, automation, and human insights. CDXP AI-powered video sales communications meet these needs, offering:
- Scalability: Personalization at scale without increasing operational burden.
- Efficiency: Automation of communications allows staff to focus on high-value interactions.
- Profitability: Higher engagement translates into more sales and better margins.
- Consumer Satisfaction: Personalized messaging strengthens trust and loyalty.
By harnessing AI to deliver compelling, individualized content, DAS Technology empowers dealerships to engage the modern car buyer in ways that were previously impossible.
