Mattel Brick Shop™ and Hot Wheels® Team Up with Audi for Collector-Grade Vehicle Building Sets
Mattel, Inc. (NASDAQ: MAT), a global leader in toys and family entertainment, today unveiled an exciting new collaboration between its Mattel Brick Shop™ line and Hot Wheels®, the world’s top-selling toy brand*, in partnership with quattro GmbH and Auto Union GmbH, both subsidiaries of AUDI AG. This collaboration marks a major expansion of Mattel’s collector-focused offerings, delivering two highly detailed and buildable Audi vehicles: the Audi Avant RS2 in 1:32 scale and the Audi R8 LMS in 1:16 scale. Fans of automotive engineering and building enthusiasts can now pre-order these sets at select retailers worldwide, including Amazon, Target, Walmart, and directly from Mattel Creations.
Ted Wu, Global Head of Vehicles and Building Sets at Mattel, commented on the release, saying, “Mattel Brick Shop and Hot Wheels brand collaborations provide adult collectors and auto enthusiasts alike with the opportunity to engage with their favorite vehicles in a brand-new way—by building them piece by piece. Hot Wheels and Audi first joined forces with the official casting in 1993, and we are thrilled to extend that partnership into one of Mattel’s newest building-focused brands, Mattel Brick Shop.”
The collaboration highlights two of Audi’s most iconic and revered vehicles, chosen for their innovative design, performance pedigree, and status as collector favorites. Each building set emphasizes precision and authenticity, ensuring enthusiasts can recreate the vehicles with remarkable attention to detail, including correct proportions, intricate interiors, and customizable features.
Audi x Mattel Brick Shop Hot Wheels Sets: Overview
Both building sets are now available for pre-sale at select global retailers and are expected to hit shelves in fall 2025. Fans and collectors can follow the latest updates and product announcements through the official Mattel Brick Shop website at www.MattelBrickShop.com.
Mattel Brick Shop Hot Wheels Audi Avant RS2
- Recommended Age: 17+
- Suggested Retail Price (SRP): $19.99
Originally sold in limited production between 1994 and 1995, the Audi Avant RS2 quickly developed a cult following. Its turbocharged five-cylinder engine, six-speed manual transmission, and versatile performance capabilities set it apart as a standout in Audi’s production history. The 1:32 scale Mattel Brick Shop version brings these legendary traits to life for builders and collectors alike.
This buildable Avant RS2 includes several firsts for Mattel’s building sets at this scale. The model features a removable OEM-style greenhouse roof for full interior access, four functioning doors, and front and rear windshields that open, offering a hands-on experience with authentic details. Collectors can also customize the build with Toyo Proxes R888R tires, a Hot Wheels signature metal plate, and licensed Audi wheels. Additional decals allow enthusiasts to personalize their vehicle, recreating the look of their own Avant RS2 or adding unique touches.
Mattel Brick Shop Hot Wheels Audi R8 LMS
- Recommended Age: 17+
- Suggested Retail Price (SRP): $49.99
The Audi R8 LMS, debuting in 2009, represents the pinnacle of Audi’s motorsport legacy. Built to FIA GT3 specifications and powered by a V10 engine, the R8 LMS became Audi Sport customer racing’s first-ever model. Its storied racing history includes multiple victories in prestigious endurance events, such as seven overall wins at the Nürburgring 24 Hours, cementing its reputation as a modern racing icon. The hundreds of GT3 models sold worldwide remain competitive on tracks today, making this car a symbol of Audi’s racing excellence.
The Mattel Brick Shop 1:16 scale Audi R8 LMS model is meticulously crafted to capture every detail. Builders can remove the greenhouse roof to access a detailed interior featuring opening doors and an engine hatch. A functional steering wheel mechanism connects directly to the wheels, simulating realistic vehicle movement. Collectors can further personalize their build using interchangeable decals, splitters, spoilers, and an extra set of metal wheel covers. The inclusion of a Hot Wheels signature metal plate underscores its status as a collectible display piece.
Both Audi sets emphasize customization and interaction, allowing collectors not just to build, but to engage with automotive engineering on a miniature scale. These sets appeal to adult fans of vehicles, builders, and motorsport enthusiasts, offering a combination of nostalgia, craftsmanship, and modern toy innovation.
Collector Experience and Availability
Beyond online pre-sales, the Audi Mattel Brick Shop Hot Wheels sets will be featured in live, interactive experiences. On October 4th, automotive enthusiasts can view and engage with these products at the Hot Wheels Legends Tour event in El Segundo. This immersive opportunity allows fans to experience the design, build quality, and customization features firsthand, providing a unique blend of motorsport culture and interactive play.
Mattel has emphasized that the collaboration is more than just a toy release; it is part of a broader strategy to elevate building sets into premium, collector-focused experiences. By combining the storied heritage of Audi with the creative possibilities of Mattel Brick Shop and the collectible appeal of Hot Wheels, the company aims to foster engagement among adult collectors, motorsport fans, and hobbyists worldwide.
Significance of the Collaboration
This collaboration builds on decades of partnership between Audi and Hot Wheels. The first official casting partnership began in 1993, introducing automotive enthusiasts to miniature versions of their favorite vehicles. Over the years, Hot Wheels has become synonymous with car culture, offering a platform for fans to experience iconic vehicles in miniature. The extension into Mattel Brick Shop further bridges the gap between traditional die-cast toys and the adult collector market.
By integrating realistic building experiences with premium collectible features, these sets encourage both engagement and education. Builders gain insight into automotive design, vehicle proportions, and mechanical elements, fostering a deeper appreciation for engineering and design craftsmanship. The attention to detail in each set—from opening doors and hoods to functional steering mechanisms—underscores Mattel’s commitment to authenticity and quality in its premium product lines.
Mattel Brick Shop and Hot Wheels: Expanding Adult Collector Offerings
Mattel Brick Shop represents a new frontier in building sets for adult collectors. While Hot Wheels has long been recognized as a top-selling toy worldwide*, the addition of buildable sets introduces a hands-on, immersive experience that merges creativity with technical knowledge. Adult fans of vehicles can now explore their favorite Audi models in miniature form, engaging with every component and feature in ways previously unavailable in traditional die-cast collections.
With these Audi sets, Mattel highlights its ongoing commitment to adult collectors, vehicle enthusiasts, and the broader hobbyist community. By combining world-class brands, historical significance, and high-quality engineering, Mattel Brick Shop aims to establish itself as a leader in premium, buildable collectibles.
The Mattel Brick Shop Hot Wheels Audi building sets will continue to expand the brand’s global reach. With availability at select online and brick-and-mortar retailers, collectors around the world can access these high-quality products. Updates and new releases will be shared through the official Mattel Brick Shop website, allowing fans to stay informed about upcoming collaborations, limited-edition releases, and immersive brand experiences.
This partnership also demonstrates the evolving landscape of collectible toys, where adult fans and automotive enthusiasts are increasingly seeking interactive and customizable experiences. By providing detailed models that replicate real-world vehicles, Mattel caters to a growing segment of collectors who value precision, authenticity, and hands-on engagemen
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
