Goodyear Unveils Three New All-Terrain Tires for SUVs, Trucks, and Electric Vehicles
The Goodyear Tire & Rubber Company (NASDAQ: GT) today announced the launch of three new all-terrain tires, reflecting the company’s ongoing commitment to innovation, performance, and versatility. Designed to meet the diverse needs of modern drivers, the new products—Goodyear Wrangler Outbound AT™, Goodyear Wrangler® Workhorse® AT 2, and Goodyear Wrangler® ElectricDrive™ AT—expand Goodyear’s consumer all-terrain lineup and address the growing demand for tires that can perform across multiple terrains, vehicle types, and driving conditions.
From rugged off-road trails to urban streets, from work sites to wintery highways, Goodyear’s latest offerings are engineered to provide reliability, durability, and peace of mind for drivers who refuse to compromise on performance. The new lineup underscores Goodyear’s strategy to strengthen its position in the fast-growing all-terrain segment, meeting the needs of consumers seeking premium tires tailored to their unique driving environments.
Expanding Goodyear’s All-Terrain Portfolio
All-terrain tires have become increasingly popular in recent years as consumer preferences shift toward vehicles capable of handling both everyday commutes and off-road adventures. SUVs, light trucks, and electric vehicles (EVs) are becoming mainstream, and the demand for versatile, high-performance tires that combine on-road comfort with off-road capability has surged. Goodyear’s new lineup addresses this demand head-on.
“Goodyear continues to lead the way in tire innovation by listening to our customers and anticipating their needs,” said Jonathan Thomas, director of Category and Strategy at Goodyear. “This new all-terrain premium lineup reflects our drive to deliver cutting-edge solutions for every kind of journey—from challenging job sites and rugged backcountry trails to the growing fleet of electric vehicles on the road today. We’re proud to offer these tires across the U.S. and Canada, helping drivers go further with confidence.”
Each tire in this new all-terrain portfolio has been engineered with unique features to cater to specific use cases, combining Goodyear’s decades-long expertise with advanced materials and technologies to ensure durability, traction, and safety.
Goodyear Wrangler Outbound AT™: Adventure-Ready for SUVs and Light Trucks
The Goodyear Wrangler Outbound AT™ is designed for adventure seekers who drive full-size SUVs and light trucks such as the GMC Yukon, Ford F-150, Jeep Grand Cherokee, and Toyota 4Runner. The tire strikes a balance between rugged off-road capability and refined on-road performance, providing drivers with the flexibility to explore a variety of terrains without sacrificing comfort or handling.
One of the standout features of the Wrangler Outbound AT is its incorporation of DuPont™ Kevlar® in the construction of the tire. Kevlar, known for its high tensile strength and durability, reinforces the tire for exceptional resistance against cuts, punctures, and abrasions, making it ideal for challenging off-road conditions while maintaining long-lasting performance on paved roads.
The tire’s all-new tread design and compound deliver reliable traction on dirt, gravel, and other unpaved surfaces while providing excellent wet-weather handling on highways and city streets. Goodyear has engineered the Outbound AT to excel in a wide range of environmental conditions, giving drivers confidence wherever their journey takes them.
In addition to its performance credentials, the Wrangler Outbound AT comes with a 65,000-mile (105,000 km) tread life limited warranty*, reflecting Goodyear’s confidence in the tire’s durability. The combination of toughness, versatility, and long-lasting performance makes the Outbound AT an ideal choice for drivers who demand more from their tires.
Goodyear Wrangler® Workhorse® AT 2: Built for Work Trucks, Vans, and SUVs
The Goodyear Wrangler Workhorse AT 2 caters specifically to light trucks, work vans, and SUVs such as the Ford F-Series, Ram ProMaster, and Chevrolet Tahoe. Designed for drivers who spend long hours on the road or navigate challenging job-site conditions, the Workhorse AT 2 delivers dependable performance, improved wet traction, and enhanced durability.
One of the highlights of the Workhorse AT 2 is its robust tread design, which improves grip on wet and slippery surfaces while maintaining stability and control under heavy loads. This tire carries the Three-Peak Mountain Snowflake (3PMSF) designation across all sizes, signifying its capability in severe snow conditions—a crucial feature for drivers in regions with harsh winter weather.
The Workhorse AT 2 also benefits from an upgraded tread life limited warranty of 55,000 miles (90,000 km)*, ensuring that fleets and individual owners alike can rely on long-term performance without frequent tire replacements. Its construction is optimized for durability under heavy-duty usage, making it ideal for work vans, trucks used in construction, and SUVs deployed for both personal and commercial purposes.
By combining rugged performance with improved longevity, the Wrangler Workhorse AT 2 exemplifies Goodyear’s commitment to delivering tires that meet the practical needs of professional drivers while maintaining comfort and safety on everyday roads.
Goodyear Wrangler® ElectricDrive™ AT: The First All-Terrain Tire Designed for Electric Vehicles
The Goodyear Wrangler ElectricDrive AT represents a significant milestone as one of the first all-terrain tires specifically engineered for electric SUVs and pickup trucks, including vehicles such as the Ford F-150 Lightning, Rivian R1T, and Rivian R1S. EV drivers face unique demands, including higher torque output, heavier vehicle weight, and the need for reduced road noise to preserve the quiet cabin experience typical of electric vehicles.
To address these requirements, Goodyear has incorporated SoundComfort® Technology into the ElectricDrive AT, which reduces interior cabin noise while maintaining rugged all-terrain capability. This tire also carries the Three-Peak Mountain Snowflake (3PMSF) designation, giving EV drivers confidence when navigating snowy or icy conditions.
Beyond noise reduction, the ElectricDrive AT is designed to withstand the high torque and instant acceleration of electric powertrains while delivering long-lasting tread performance, backed by a 50,000-mile (80,000 km) limited warranty*. The combination of EV-specific engineering, durability, and all-terrain performance positions the ElectricDrive AT as a top choice for electric truck and SUV owners who want to explore off-road trails, navigate winter roads, or simply enjoy a smooth, quiet ride on highways.
Availability and Customer Assurance
All three new all-terrain tires—Wrangler Outbound AT, Wrangler Workhorse AT 2, and Wrangler ElectricDrive AT—are now available at Goodyear’s extensive retail network, including authorized dealerships across the United States and Canada. Customers purchasing these tires benefit from Goodyear’s 60-Day Satisfaction Guarantee*, ensuring confidence in their tire choice and performance.
Goodyear’s expansion of its all-terrain lineup underscores the company’s dedication to addressing the evolving needs of drivers in multiple segments. From adventure-focused SUV owners to commercial fleets and electric vehicle enthusiasts, these tires demonstrate ability to combine cutting-edge technology, durability, and versatility into products designed for real-world driving challenges.
As Goodyear continues to innovate, sustainability and advanced materials remain at the forefront of tire development. Technologies such as DuPont™ Kevlar® reinforcement, optimized tread compounds, and SoundComfort® noise reduction demonstrate’s commitment to creating tires that are not only high-performing but also engineered to last, reducing waste and improving overall vehicle efficiency.
With the launch of these three new all-terrain tires, reinforces its position as a leader in the premium tire market while continuing to meet the needs of drivers navigating a rapidly evolving automotive landscape. Whether tackling remote trails, managing heavy-duty work routes, or driving the latest electric vehicles, newest offerings provide the traction, comfort, and reliability that consumers expect from one of the world’s most trusted tire brands.
About The Goodyear Tire & Rubber Company
Goodyear is one of the world’s largest tire companies. It employs about 68,000 people and manufactures its products in 51 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.
