Mercedes-Benz USA Expands “Holidays with Love” Initiative With 12 Days of eSprinter Donations for 2025 Season
Mercedes-Benz USA (MBUSA) has announced the return of its annual “Holidays with Love” campaign, unveiling its most comprehensive and community-focused activation to date. For 2025, the company is amplifying its holiday tradition with a special “12 Days of Christmas” initiative, centered around the donation of all-electric Mercedes-Benz eSprinter vans to nonprofit organizations across the United States. Each van will be gifted by one of 12 Mercedes-Benz brand ambassadors, who have personally selected a charitable organization making a meaningful difference in their communities.
The expanded campaign blends sustainability, mobility, and philanthropy in a way that reflects MBUSA’s ongoing commitment to delivering not just luxury vehicles, but also real-world impact. By placing the versatile eSprinter directly into the hands of mission-driven nonprofits, Mercedes-Benz is helping organizations increase their capacity to serve, transport, deliver, and uplift.
Strengthening Communities Through Sustainable Mobility
Jee-Seop Kim, Managing Director of Mercedes-Benz Vans USA, emphasized the purpose behind this year’s effort:
“Mercedes-Benz USA is proud to celebrate this holiday season together with our incredible brand ambassadors through our most ambitious ‘Holidays with Love’ activation yet. The versatile, all-electric eSprinter is a true workhorse and the perfect tool to help empower and more sustainably mobilize the highly deserving charities across the country so they can continue the crucial work they do serving their communities.”
The eSprinter serves as more than a transportation solution—it is a symbol of MBUSA’s long-term sustainability goals. As nonprofits increasingly require reliable, cost-efficient, and environmentally conscious mobility, the electric van’s advanced capabilities and adaptability provide significant operational advantages. From transporting supplies and equipment to supporting on-the-ground outreach programs, the eSprinter enables charitable groups to scale their services while reducing their carbon footprint.
A Nationwide Impact: 12 Brand Ambassadors, 12 Community Causes
The heart of the 2025 campaign lies in the commitment of 12 Mercedes-Benz brand ambassadors, each selecting an organization whose work resonates deeply with their values and community ties. This approach brings authenticity and emotional connection to the initiative, empowering each ambassador to directly influence the impact of the donation.
Among the ambassadors participating this year are:
- Martha Stewart – Northwell’s Northern Westchester Hospital (NWH)
- Chris “Ludacris” Bridges – The Ludacris Foundation (TLF)
- Lucy Liu – The Asian American Foundation (TAAF)
- Jess Hart – Baby2Baby
- Bijan Robinson – Atlanta Public Schools (APS)
- Madelaine Petsch – (organization not disclosed in original material)
- Brad Guzan – Northside Youth Organization (NYO)
- Matt Ryan – Raising Expectations Inc.
- Kirk Cousins – City of Refuge
- Nigel Sylvester – Springfield Rifles & Riflettes Youth Sports Inc.
- Miles Chamley-Watson – American Heart Association (AHA)
- Tracee Ellis Ross – Los Angeles Regional Food Bank
Each selected organization addresses community needs ranging from youth empowerment and food security to healthcare accessibility and education.
Ludacris: Giving Back to His Roots
Among the most personal contributions comes from Grammy-winning rapper, entrepreneur, and philanthropist Chris “Ludacris” Bridges, who selected The Ludacris Foundation, an organization he founded to inspire youth through education, leadership, and positive life experiences.
Ludacris spoke candidly about the importance of meaningful giving:
“It’s one thing to talk about giving back, but it’s another to show up and provide real tools that can change the game for an organization. I’m honored to be a part of this initiative, giving an eSprinter to The Ludacris Foundation so they can continue to do their incredible work in my community.”
In addition to participating in the eSprinter donation program, Ludacris is also starring in a festive social media campaign as “Ludacris Kringle”, filling in for Santa in a playful holiday narrative. Through this lighthearted campaign, he highlights standout features of the Mercedes-Maybach GLS and celebrates the joy of giving. The social content ties into MBUSA’s nationwide holiday advertising initiative, “The Substitute,” airing on television and digital platforms through December 25.
Martha Stewart: Supporting Excellence in Community Healthcare
Lifestyle icon Martha Stewart selected Northwell’s Northern Westchester Hospital, an institution she has long admired for its dedication to providing high-quality medical care.
“I am delighted to donate a Mercedes-Benz Sprinter van to Northern Westchester Hospital, a place I have admired for years. The hospital’s compassionate care and innovative programs set it apart. I hope this vehicle enhances its ability to reach and serve those who depend on its exceptional services,” she shared.
The hospital’s community outreach programs will benefit significantly from enhanced mobility, enabling staff to expand screenings, deliver supplies, and strengthen patient support initiatives.
Jess Hart: Empowering Families Through Baby2Baby
Supermodel and entrepreneur Jess Hart selected Baby2Baby, an organization providing essential items such as diapers, formula, clothing, and hygiene products to children in need.
“As a parent myself, Baby2Baby’s mission is incredibly close to my heart. They’ve already distributed over half a billion essential items, and I hope this eSprinter donation helps them reach even more families,” said Hart.
Baby2Baby’s operations rely heavily on logistics, making the eSprinter a meaningful upgrade that will expand delivery capacity and accelerate its response to urgent needs.
Additional Donations in the Atlanta Community
Beyond the ambassador-driven gifts, MBUSA is also directly donating eSprinter vans to key nonprofit organizations in Atlanta, the company’s U.S. headquarters and a primary focus of its corporate social responsibility efforts.
Two organizations facing hardships this year were prioritized:
- FurKids, Georgia’s largest no-kill animal shelter, which lost its transport van in a severe collision
- The Metro Atlanta Furniture Bank, which suffered a devastating warehouse fire earlier in the year
The donated vans will help both organizations rebuild their capacity to serve families and animals in need.
A Continuation of MBUSA’s Community Legacy
The “Holidays with Love” campaign complements MBUSA’s broader social responsibility platform, Driving Your Future, which supports programs for education, empowerment, and community resilience.
For 2025, MBUSA employees will once again host holiday events at partner schools in Atlanta—Michael R. Hollis Innovation Academy and Leonora P. Miles Intermediate Elementary—providing students with gifts, essential winter clothing, and joyful memories to carry into the new year.
The “Holidays with Love” tradition, which began in 2023, was created to celebrate togetherness, generosity, and the meaningful connections that define the holiday season. With each passing year, the campaign has grown in scale and purpose, evolving into a hallmark of MBUSA’s commitment to uplifting communities nationwide.
Driving Joy Into the Future
The 2025 edition of “Holidays with Love” reinforces Mercedes-Benz USA’s belief that mobility can change lives. Through the donation of all-electric eSprinter vans, the company is offering nonprofits the tools they need to deliver services more efficiently and sustainably.
As 12 proud ambassadors give the gift of mobility and dozens of organizations expand their capacity to serve, MBUSA continues to champion a holiday season rooted in generosity, community, and the transformative power of connection.
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