Agero Announces Agreement to Acquire Urgently for $5.50 Per Share, Expanding Technology-Driven Roadside Assistance Solutions
Agero, Inc., a leading provider of white-label digital driver assistance services and software for major automotive and auto insurance brands, has announced a definitive agreement to acquire Urgently, Inc. (Nasdaq: ULY). The acquisition will be completed at a cash price of $5.50 per share, bringing together two companies that have built strong reputations in the evolving roadside assistance and mobility services market.
The deal represents a strategic step toward creating a more advanced and integrated roadside assistance ecosystem powered by modern technology, artificial intelligence, and large-scale data insights. By combining the operational scale and technological strengths of both organizations, the merged entity aims to deliver a significantly enhanced experience for automakers, insurance providers, fleet operators, dealerships, rental companies, and millions of drivers.
Once completed, the combined capabilities of Agero and Urgently will support an enormous service footprint, with coverage extending to more than 150 million vehicles and the management of approximately 13 million roadside assistance events each year.
Strengthening Roadside Assistance Through Strategic Integration
Agero has long been recognized as a major provider of digital roadside assistance and driver support solutions used by leading automotive manufacturers and insurance companies. The company’s technology platforms and extensive service network allow clients to deliver seamless assistance to drivers during breakdowns, accidents, or other roadside emergencies.
The acquisition of Urgently is expected to strengthen Agero’s technology portfolio while expanding its reach across multiple mobility sectors.
According to David Ferrick, President and Chief Executive Officer of Agero, the transaction reflects a shared commitment to transforming roadside assistance with modern digital tools and scalable infrastructure.
Ferrick explained that Urgently has built a strong presence across automotive, fleet, and rental vehicle markets by emphasizing a technology-forward approach. Integrating that foundation with Agero’s operational scale, extensive provider network, and service reliability is expected to unlock new opportunities to improve roadside assistance performance and efficiency.
The combined organization aims to deliver faster dispatch times, more accurate service coordination, and greater visibility for partners managing mobility operations.
Urgently’s Technology-Driven Roadside Assistance Model
Founded with a mission to modernize roadside assistance through digital innovation, Urgently has distinguished itself by leveraging machine learning, predictive analytics, and cloud-based platforms to optimize the way roadside service is delivered.
The company’s platform enables real-time coordination between drivers, dispatch systems, and service providers. Through advanced analytics and intelligent routing algorithms, Urgently’s technology helps determine the most efficient service provider to respond to a roadside request.
This approach improves key operational metrics such as:
- Response times
- Dispatch accuracy
- Customer communication
- Service provider utilization
The system also enables more personalized customer experiences by providing drivers with live updates, digital communication tools, and transparent service tracking.
By joining forces with Agero, these technological capabilities are expected to scale across a much broader client base and vehicle population.
Accelerating Innovation Through Data and AI
One of the central motivations behind the acquisition is the growing importance of data analytics and artificial intelligence in mobility services.
Both companies have invested heavily in technologies that analyze large datasets to optimize roadside service operations. These tools help predict demand patterns, improve dispatch efficiency, and identify performance improvements across the service network.
With the integration of Urgently’s technology platform and Agero’s large-scale operational infrastructure, the companies expect to accelerate innovation in several key areas:
Intelligent Dispatch Optimization
Machine learning algorithms will help determine the best service provider based on factors such as location, traffic conditions, provider availability, and service expertise.
Enhanced Customer Experience
Drivers will benefit from real-time updates, transparent service timelines, and digital communication tools designed to reduce uncertainty during roadside incidents.
Advanced Data Insights
The combined data resources from millions of service events each year will enable improved predictive analytics and operational planning.
Partner-Facing Technology
Automakers, insurance providers, and fleet operators will gain access to more sophisticated digital platforms for managing roadside assistance operations.
Together, these capabilities aim to improve both service reliability and customer satisfaction while also reducing operational inefficiencies.
Shared Vision for the Future of Mobility Assistance
Executives from both organizations emphasized that the transaction represents a natural strategic alignment between two companies focused on advancing roadside assistance through technology and innovation.
Matthew Booth, CEO of Urgently, described the acquisition as an opportunity to expand the company’s technological impact while accelerating product development.
Booth noted that Agero shares Urgently’s commitment to improving the roadside assistance experience through advanced digital tools and large-scale data analysis. By combining their respective strengths, the companies aim to accelerate innovation while expanding their ability to serve customers across diverse mobility markets.
The collaboration is expected to strengthen the companies’ position within the rapidly evolving mobility services industry, where digital transformation is reshaping traditional roadside assistance models.
Ensuring Continuity for Customers and Partners
Both Agero and Urgently emphasized that the transition will prioritize operational continuity and stability for clients, service providers, and employees.
Existing customers can expect their current services and support structures to remain unchanged during the integration process. Clients will continue working with the same teams, systems, and support channels while the companies evaluate opportunities to combine the best capabilities from each organization.
Ferrick noted that the integration strategy will focus on bringing together technology, expertise, and talent from both companies in a way that strengthens the overall platform without disrupting day-to-day operations.
The goal is to create a stronger and more unified roadside assistance ecosystem that benefits all stakeholders, including service providers who play a critical role in delivering roadside support to drivers.
Reflecting Broader Trends in the Mobility Ecosystem
The acquisition also highlights broader shifts occurring within the global mobility and automotive services industry.
As vehicles become increasingly connected and mobility services expand, roadside assistance providers are adopting advanced technologies to keep pace with rising customer expectations.
Key trends shaping the industry include:
- Integration of connected vehicle data
- Real-time service tracking and communication
- AI-driven dispatch and resource allocation
- Digital platforms for service provider management
- Enhanced customer experience tools
These innovations are transforming roadside assistance from a reactive service into a digitally connected support ecosystem capable of delivering faster, more efficient, and more transparent assistance.
By combining their technological strengths and operational scale, Agero and Urgently aim to play a leading role in shaping the next generation of roadside assistance services.
Transaction Structure and Closing Timeline
Under the terms of the merger agreement, a wholly owned subsidiary of Agero will launch a tender offer to acquire all outstanding shares of Urgently’s common stock at a price of $5.50 per share in cash.
The completion of the tender offer is subject to customary closing conditions, including the requirement that shareholders representing at least a majority of Urgently’s outstanding shares tender their stock.
After the tender offer is completed, Urgently will merge with an Agero subsidiary. Any remaining shares not tendered—other than dissenting shares—will automatically convert into the right to receive the same $5.50 per share cash consideration.
The companies expect the tender offer and subsequent merger to close by the end of May 2026, pending regulatory approvals and the satisfaction of standard closing requirements.
Ownership and Corporate Structure After the Transaction
Following the completion of the acquisition, Agero will continue operating as a privately held company.
The company has remained under the long-term stewardship of the Wolk family since its founding more than five decades ago. That continuity of ownership has supported Agero’s ability to invest in long-term innovation and strategic growth initiatives within the mobility services sector.
The addition of Urgently’s technology and customer base is expected to further strengthen Agero’s market position while supporting its broader mission to modernize roadside assistance services.
Advisors Involved in the Transaction
Several financial and legal advisory firms played key roles in supporting the transaction.
Evercore is serving as the exclusive financial advisor to Agero, while Morgan Lewis & Bockius LLP is acting as legal advisor to the company.
On Urgently’s side, Pericles Capital Advisors, LLC—whose services are offered through Seaport Global Securities, LLC—served as the exclusive financial advisor. Legal counsel for Urgently is being provided by Wilson Sonsini Goodrich & Rosati.
A New Chapter for Digital Roadside Assistance
The planned acquisition of Urgently by Agero signals a significant development in the digital transformation of roadside assistance services.
By combining advanced technology platforms, massive operational scale, and deep industry expertise, the two companies aim to redefine how roadside assistance is delivered across the automotive, insurance, fleet, and rental markets.
As connected vehicles, mobility platforms, and digital services continue to reshape transportation, the integration of Agero and Urgently may play a key role in shaping the future of intelligent, data-driven driver support services worldwide.
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