Aston Martin is strengthening its retail presence in the UK with a series of new dealerships, emphasizing the brand’s commitment to delivering a bespoke ultra-luxury customer experience.
The new Aston Martin Birmingham dealership, located in Solihull, is the closest to the company’s Warwickshire headquarters. This state-of-the-art facility, developed with a £10 million investment by dealer partner Grange (Cambria Automobiles), spans 1,204m² and has created 30 jobs. It features a bespoke “Q by Aston Martin” customer lounge for personalized vehicle configurations, showcasing eight models and offering advanced aftersales services with a seven-bay facility.
Aston Martin is also expanding in northern England with a 1,468m² dealership in Leeds, operated by JCT600. This location includes an ultra-luxury lounge, a display of 10 models, and a nine-bay aftersales facility, allowing for further customization and customer engagement.
These new dealerships reflect Aston Martin’s new ultra-luxury vision and draw design inspiration from its flagship Q New York showroom. They are part of the brand’s strategy to expand its presence globally, with more locations opening across Europe and Asia in 2024.
Aston Martin also welcomes Marshall Motor Group to its UK dealer network, covering the South East from a base in Sevenoaks. The brand plans further developments across 2024 and 2025, including a flagship Central London location.
Marco Mattiacci, Global Chief Brand & Commercial Officer, highlighted the perfect timing of these investments as Aston Martin launches a diverse portfolio of high-performance models. These include the Vantage, DBX707, DB12, and the newly unveiled V12 Vanquish. The new dealerships will elevate customer experience in the UK and around the world as Aston Martin continues to expand internationally.
