QCraft Launches Globalization Strategy With European Headquarters and Qualcomm Partnership at IAA MOBILITY 2025
QCraft, a pioneering force in the field of advanced autonomous driving (AD) solutions, has announced a bold new chapter in its growth story. At the prestigious IAA MOBILITY 2025 in Munich, the company revealed the establishment of its European headquarters in Germany while also unveiling a strategic partnership with Qualcomm Technologies, Inc. These developments mark QCraft’s official entry into the European and global markets, signaling its ambition to scale its innovations from L2++ assisted driving to fully autonomous L4 systems.
The dual announcements reflect not only the company’s readiness for global expansion but also the maturity of its technologies. Having already completed closed-loop validation from research and development to mass production, QCraft is poised to deliver its Navigate on Autopilot (NOA) solutions to approximately one million vehicles worldwide in the coming years.
Europe as a Hub for Global Expansion
For QCraft, Europe is more than just a new regional market—it is the foundation of its global strategy. Germany was selected as the home of QCraft’s European headquarters due to its unmatched automotive heritage, highly developed industrial ecosystem, and stringent technical and regulatory standards.
Germany’s auto industry is globally respected for its emphasis on engineering excellence, quality, and innovation. By anchoring its European operations there, QCraft is strategically positioning itself at the center of one of the world’s most influential automotive landscapes. The company’s new base will not only facilitate research and development integration but also oversee certification processes and business development initiatives.
This move ensures QCraft’s products are localized for European automakers and end-users while aligning with the continent’s rigorous safety and environmental regulations. In practice, the European headquarters will serve as a bridge between QCraft’s innovations in intelligent driving and the demanding requirements of global automakers. The decision demonstrates the company’s commitment to building a long-term presence rather than pursuing short-term gains.
From Validation to Mass Production
Unlike many startups in the autonomous driving sector that remain in testing or limited pilot phases, QCraft has already proven the scalability of its technology. The company has completed the full cycle—from R&D and prototype validation to readiness for mass production at scale.
Its flagship Navigate on Autopilot (NOA) system has earned top evaluations from global automakers, achieving best-in-class safety metrics that surpass many of its competitors. This level of validation is crucial as regulators and consumers alike demand proven reliability in intelligent driving systems.
QCraft’s roadmap projects that its full-stack NOA solutions will soon be installed in nearly one million vehicles. Such scale reflects both confidence from its automaker partners and the technical maturity required to bring advanced autonomous functions to mainstream vehicles.
QCraft’s Technological Advantage
At the heart of QCraft’s rapid rise is its differentiated approach to technology. The company’s focus is not just on pushing the boundaries of autonomy but doing so with efficiency and scalability in mind.
QCraft’s systems are designed with breakthrough compute efficiency—delivering superior performance without requiring excessive computing power. This is achieved through two pillars of strength:
- Large-Model Capabilities – QCraft has invested heavily in artificial intelligence models purpose-built for driving, including end-to-end algorithms, Vision-Language-Action (VLA) models, and world models that replicate complex road environments.
- In-House Data Toolchain – Unlike many competitors reliant on third-party tools, QCraft has developed a proprietary data toolchain from the ground up. This system enables rapid data collection, labeling, training, and validation, ensuring that new algorithms can be tested and improved at an exceptional pace.
This combination of AI modeling and proprietary data infrastructure allows QCraft to iterate at speeds that are unmatched in the industry. For automakers, the benefit is clear: reduced system complexity, lower integration costs, and the ability to introduce advanced driver assistance and autonomous features without costly hardware overhauls.
In short, QCraft’s approach accelerates the democratization of intelligent driving—bringing premium features to mass-market vehicles in an economically viable way.
A Safety-First Philosophy
QCraft’s journey from concept to large-scale production has been guided by a consistent philosophy: safety comes first. While competitors may showcase flashy demonstrations or headline-grabbing pilot programs, QCraft has built its reputation on creating systems that prioritize reliability and user trust.
The company views safety not as a regulatory requirement but as the foundation of autonomous driving innovation. This mindset shapes everything from algorithm design to testing protocols, ensuring that the company’s advancements deliver not only technical performance but also real-world security for drivers and passengers.
As QCraft expands globally, this emphasis on safety will be crucial for earning the trust of consumers in new markets, particularly in Europe where regulatory standards are among the most demanding in the world.
Strategic Partnership With Qualcomm
Complementing its European expansion, QCraft also announced a landmark partnership with Qualcomm Technologies, Inc. The collaboration will leverage the Qualcomm® Snapdragon Ride™ platform to develop next-generation intelligent driving solutions tailored for global automakers.
The Snapdragon Ride platform is one of the industry’s most advanced compute systems for autonomous driving, offering scalability from basic assisted driving functions to fully autonomous systems. By combining Qualcomm’s hardware and ecosystem resources with QCraft’s proven full-stack software capabilities, the partnership aims to shorten mass-production cycles, reduce costs, and deliver customized solutions for different automaker needs.
Importantly, this collaboration expands QCraft’s hardware compatibility. The company’s solutions already support Horizon Robotics and NVIDIA chipsets, and now with Qualcomm onboard, QCraft can provide automakers with a broader array of hardware options. This flexibility is critical for meeting the diverse requirements of manufacturers across regions.
QCraft has already completed development of its NOA solutions based on Snapdragon Ride™, with mass production and deliveries scheduled to begin in 2026 across Europe, the U.S., Japan, and South Korea.
Global Impact and Vision
The announcements at IAA MOBILITY 2025 represent far more than incremental progress. They illustrate QCraft’s vision of becoming a truly global provider of intelligent driving solutions. With a solid technological foundation, proven safety record, and partnerships with leading semiconductor companies, QCraft is positioning itself as a central player in the global autonomous driving ecosystem.
For automakers, QCraft represents a partner capable of delivering advanced AD features at scale, with flexibility across hardware platforms and geographic markets. For consumers, the company promises safer, more intelligent vehicles that bring the future of driving closer to everyday reality.
