BYD, the world’s leading new energy vehicle (NEV) manufacturer and power battery supplier, officially announced its global strategic partnership with the renowned esports organization, Ninjas in Pyjamas (NIP).
As one of the globally influential and appealing esports organizations under NIP Group, NIP competes in a plethora of mainstream esports projects such as League of Legends, Counter-Strike 2, Rainbow Six Siege, EA Sports FC, and Fortnite, and now has expanded its reach across Asia, Europe, and South America.
Hicham Chahine, Co-CEO of NIP Group, shared his excitement about the collaboration, “We are delighted to further solidify our global strategic partnership with BYD, marking a thrilling new phase in our collaboration. BYD, renowned worldwide for its advanced new energy vehicle technology, is an innovative automotive company. The fusion of BYD’s innovation commitment and our esports community’s passion forms a formidable alliance. We are geared up to reach unprecedented levels together.”
As the world’s leading manufacturer of new energy vehicles, BYD consistently strives to leverage “technological innovations for a better life”. The global partnership between BYD and NIP group shows BYD’s intention to capture the attention of young people and its continuous efforts to provide users worldwide with a more comfortable and efficient mobility experience.
Source link:https://www.byd.com/
