BYD Selects Xperi’s DTS AutoStage as Exclusive In-Car Media Platform for Global EV Lineup
BYD Limited, one of the world’s largest electric vehicle manufacturers, has announced a new partnership with Xperi Inc. (NYSE: XPER) to bring advanced in-car entertainment experiences to its future vehicles. Under the agreement, BYD has selected Xperi’s DTS AutoStage™ as its exclusive in-car media platform for upcoming vehicles across several major international markets.
The partnership is expected to expand access to connected audio and video entertainment for BYD customers in Europe, Asia-Pacific, Latin America, the Middle East and Africa. The platform is scheduled to begin rolling out in BYD vehicles in the fourth quarter of 2026 or earlier, depending on market and product readiness.
The agreement represents another step in BYD’s broader strategy to strengthen its intelligent mobility ecosystem. As electric vehicles become increasingly connected and software-defined, automakers are placing greater emphasis on the digital experiences available inside the vehicle. Entertainment, content discovery and connectivity are becoming important elements of the modern automotive experience, particularly as drivers and passengers spend more time interacting with advanced infotainment systems.
DTS AutoStage is designed to combine multiple forms of media into a unified in-car entertainment platform. Depending on the vehicle model, region and product configuration, BYD customers will have access to audio and video entertainment features designed specifically for automotive use.
The platform supports hybrid radio capabilities that combine traditional broadcast services with internet-delivered content. It also provides access to video entertainment designed for the vehicle environment, enabling passengers to enjoy content through compatible in-car displays when appropriate. By bringing these services together within a single platform, DTS AutoStage aims to simplify content discovery and provide a more consistent user experience across different markets.
For BYD, the partnership provides an opportunity to deliver a more unified digital entertainment experience as the company continues its rapid international expansion. The automaker has grown from a major Chinese electric vehicle manufacturer into a global automotive brand with operations and customers across multiple regions. As its international presence continues to expand, providing consistent technology and user experiences across different markets has become increasingly important.
“BYD’s adoption of DTS AutoStage reflects our shared commitment to delivering high-quality, intuitive entertainment experiences that delight drivers and passengers,” said Jeff Jury, senior vice president and general manager of immersive entertainment at Xperi. “As the automotive cockpit becomes a ‘third space’ where consumers expect seamless access to the entertainment content they care about, we are excited to partner with BYD to provide a comprehensive solution to their customers.”
The concept of the vehicle as a “third space” reflects the changing role of the automotive cabin. Traditionally, vehicles were primarily designed to transport people from one location to another. However, modern connected vehicles are increasingly becoming digital environments where occupants can access entertainment, information and communication services.
This shift is particularly significant in electric vehicles, which often feature sophisticated software platforms, large displays and advanced connectivity systems. Automakers are now competing not only on range, performance and design but also on the quality of the digital experience offered to vehicle occupants.
Xperi believes that DTS AutoStage can help automakers respond to this changing consumer expectation by integrating multiple entertainment sources into a single, easy-to-use environment. The platform is designed to combine broadcast radio, IP-delivered audio services and in-vehicle video entertainment, allowing users to discover and access content through a unified interface.
The system is also designed with the automotive environment in mind. Entertainment services in vehicles must account for factors such as changing connectivity, regional content availability and the need to minimize driver distraction. DTS AutoStage is intended to support a seamless experience while helping drivers remain focused on the road.
Chris Lang, general manager of the Greater China Region at Xperi, said the partnership also reflects the changing global position of Chinese automakers.
“China’s automotive industry is moving rapidly from global export scale to global experience leadership,” Lang said. “As Chinese automakers expand internationally, DTS AutoStage enables companies like BYD to deliver consistent, premium in-car media experiences across markets while helping their vehicles stand out to consumers worldwide.”
The statement highlights the growing importance of global technology partnerships as Chinese automotive brands expand into international markets. Automakers entering new regions must address a wide range of customer preferences, regulatory environments, connectivity conditions and content ecosystems. A global in-car media platform can help simplify that process by providing a technology foundation that can be adapted to different markets.
DTS AutoStage’s hybrid approach is another important part of the platform. Traditional broadcast radio continues to play an important role in many markets, while internet-based audio and video services are becoming increasingly popular. By supporting both broadcast and IP-delivered content, the platform is designed to provide a more flexible entertainment experience.
The availability of specific features will vary depending on the vehicle, market and product configuration. This means that not every BYD model or regional version will necessarily offer the same entertainment services. However, the broader objective is to create a common platform that can support a wide range of audio and video experiences across the automaker’s international vehicle portfolio.
According to BYD, the partnership aligns with its continued focus on intelligent mobility and user-centered vehicle design.
“As BYD continues to advance intelligent mobility, we are focused on delivering engaging and user-centric in-car experiences,” the company said. “DTS AutoStage enables us to offer premium audio and video content discovery that aligns with our vision for innovation and connectivity, providing BYD owners with an engaging and rich entertainment experience.”
The partnership comes at a time when automakers are increasingly integrating connected services into the vehicle ownership experience. Infotainment systems have evolved from basic radio and navigation units into sophisticated platforms capable of supporting streaming media, voice interaction, cloud services, smartphone integration and other digital applications.
As vehicles become more connected, the in-car media system is becoming an important part of the overall brand experience. Automakers can use these systems to differentiate their products and create additional opportunities for customer engagement.
For BYD, the adoption of DTS AutoStage could strengthen the entertainment capabilities of future vehicles sold outside China. The company has expanded its global presence significantly in recent years, particularly in electric passenger vehicles and other new-energy vehicle segments. As it competes with established global automakers and other emerging EV manufacturers, technology and user experience are becoming increasingly important areas of differentiation.
The agreement also expands the automotive reach of Xperi’s DTS AutoStage platform. With BYD becoming the 14th major automaker to adopt the technology, the platform continues to build momentum across the global automotive industry. Xperi says DTS AutoStage currently reaches more than 16 million vehicles in more than 150 countries worldwide.
The platform’s growing adoption reflects a broader industry trend toward centralized, connected media systems. Rather than relying on separate applications and disconnected services, automakers are seeking integrated platforms capable of bringing multiple content formats together within the vehicle’s digital environment.
The upcoming BYD rollout is expected to begin in the fourth quarter of 2026 or earlier. The timing and feature availability will depend on vehicle programs, market requirements and product configurations.
As BYD continues to expand its international electric vehicle business, the company is also investing in the technologies that shape the broader ownership experience. The partnership with Xperi demonstrates how entertainment and connectivity are becoming increasingly important elements of automotive innovation.
For drivers and passengers, the integration of DTS AutoStage could provide easier access to radio, digital audio and compatible video entertainment through a unified in-car platform. For BYD, the technology may help deliver a more consistent and premium digital experience across its growing global vehicle portfolio.
The partnership ultimately reflects the changing nature of the automotive industry. Electric vehicles are increasingly defined not only by their powertrains but also by software, connectivity and the digital services available inside the cabin. As consumers expect their vehicles to provide seamless access to entertainment and information, automakers are looking for technology partners that can help meet those expectations.
With DTS AutoStage, BYD aims to strengthen its in-car media offering as it expands across international markets. Xperi, meanwhile, gains another major global automotive partner for its connected entertainment platform. Together, the companies are positioning the partnership as part of the next generation of intelligent, connected and entertainment-focused mobility.
About Xperi Inc.
Xperi invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies, delivered via its brands (DTS®, HD Radio™, TiVo®), are integrated into consumer devices and media platforms worldwide, powering smart devices, connected cars, and entertainment experiences.
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