CDK Global, a leading provider of automotive retail technology solutions, has announced a multi-year renewal of its partnership with Hudson Automotive Group, a prominent name in the U.S. automotive retail landscape. This strategic agreement solidifies the collaboration between the two organizations and ensures that Hudson’s 51 dealerships will continue to leverage the CDK Dealership Xperience platform to enhance their operational efficiency and customer engagement.
Transforming Automotive Retail with CDK Dealership Xperience
The CDK Dealership Xperience is an open and integrated platform designed to revolutionize how dealerships manage their sales, service, and overall operations in today’s increasingly digital environment. With its state-of-the-art features, this platform provides tools that streamline workflows, integrate artificial intelligence (AI)-powered analytics, and offer flexible, customer-centric experiences. For Hudson Automotive Group, the adoption of this platform represents a significant step forward in maintaining its competitive edge in the automotive retail industry.
In addition to the Dealership Xperience platform, Hudson Automotive Group will continue to utilize CDK’s Customer Relationship Management (CRM) and Fixed Operations solutions. These tools are instrumental in optimizing dealership operations, building long-term customer relationships, and enhancing the service experience. As Hudson continues its rapid expansion, these solutions will be key to sustaining its growth and delivering unparalleled customer service.
A Trusted Partnership Since 2021
Hudson Automotive Group, ranked #13 on the 2024 Automotive News Top 150 Dealership Groups list, has been a valued CDK customer since 2021. Over the years, the partnership has proven to be mutually beneficial, with CDK’s innovative solutions helping Hudson scale its operations while maintaining the high standards of service that its customers have come to expect. The new agreement marks a continuation of this successful collaboration and underscores the trust and confidence Hudson places in CDK’s technology and expertise.
Craig Siebel, Jr., Chief Financial Officer of Hudson Automotive Group, expressed his enthusiasm for the renewed partnership: “At Hudson, we have an unwavering commitment to delivering the best possible automotive shopping experience and service to each community we serve. We are excited to continue our relationship with CDK because of the reliability and forward-looking innovation of their products, which cater to our evolving operational and accounting needs as we grow. Having the right tools to successfully manage our business empowers our thousands of employees to focus their energy on our customers and their needs.”
Driving Innovation in Automotive Retail
CDK’s solutions are trusted by the majority of franchise dealerships in North America, including five of the six publicly held dealership groups in the U.S. and the only publicly held dealership group in Canada. The company’s commitment to innovation and excellence has made it a leader in the automotive retail technology space. With features like AI-driven analytics, simplified workflows, and integrated reporting, CDK’s platforms enable dealerships to operate more efficiently and provide superior experiences to both employees and customers.
Brian MacDonald, President and CEO of CDK, highlighted the significance of the partnership with Hudson Automotive Group: “We are incredibly thankful for the ongoing trust and confidence Hudson places in CDK and our solutions. By renewing into a unified platform like the CDK Dealership Xperience, all Hudson dealerships will benefit from our simplified workflows, built-in AI analytics and reporting, and flexible experiences for both their employees and customers.
Hudson Automotive Group: A Legacy of Excellence
Hudson Automotive Group has a rich history that dates back to its founding in 1948 as a single store location in Providence, Kentucky. Over the decades, the company has grown into a multi-state, multi-franchise organization with a strong presence in Alabama, Georgia, Louisiana, North Carolina, Ohio, South Carolina, and Tennessee. Today, Hudson is recognized as one of the top five privately held dealership groups in the U.S., a testament to its commitment to excellence and customer satisfaction.
The group’s growth trajectory has been fueled by a combination of strategic acquisitions, a focus on operational efficiency, and a dedication to providing exceptional customer experiences. The renewed partnership with CDK will enable Hudson to continue its expansion while maintaining its high standards of service and operational excellence.
Meeting the Challenges of a Digital World
As the automotive retail industry continues to evolve, dealerships face new challenges and opportunities. The shift towards digital transformation has reshaped customer expectations, with consumers increasingly seeking seamless online and in-person experiences. CDK’s platforms are designed to meet these demands, providing dealerships with the tools they need to thrive in a competitive and rapidly changing landscape.
For Hudson Automotive Group, the renewal of its partnership with CDK represents a commitment to staying ahead of the curve. By leveraging CDK’s innovative solutions, Hudson can continue to deliver exceptional experiences to its customers while optimizing its operations for long-term success.
The multi-year renewal of the partnership between CDK and Hudson Automotive Group is a testament to the strength of their relationship and their shared vision for the future of automotive retail. With CDK’s advanced technology and Hudson’s commitment to excellence, the two organizations are well-positioned to drive innovation and deliver value to customers and employees alike.
As the automotive industry continues to evolve, partnerships like this one will play a crucial role in shaping its future. By combining cutting-edge technology with a customer-centric approach, CDK and Hudson Automotive Group are setting a new standard for excellence in automotive retail.
