2025 Guangzhou International Automobile Exhibition opened on Friday with Changan Automobile
The 2025 Guangzhou International Automobile Exhibition opened on Friday with Changan Automobile stepping into the spotlight, unveiling a powerful multi-brand lineup and a sweeping vision for the future of intelligent mobility. Under its CHANGAN, DEEPAL, and AVATR brands, the company presented more than 20 new digital and intelligent products, alongside over 10 cutting-edge technologies, signaling its ambition to lead China’s evolving automotive landscape on the global stage.
Rooted in Guangzhou’s Maritime Silk Road heritage, Changan’s presence at the show was designed to embody openness, collaboration, and global connectivity. As China’s auto industry shifts from a phase of “catching up in technology” to one of confident “global expression,” Changan is positioning itself as a new kind of industry ambassador—technologically advanced, self-assured, and systematically innovative. Rather than simply showcasing cars, the company used the exhibition as a platform to communicate what “Made in China” means in the era of intelligent, electrified mobility.
To bring this vision to life, Changan structured its exhibit around three integrated dimensions: technology displays, design experiences, and lifestyle scenarios. Instead of isolating vehicles as standalone products, the booth was curated as a complete ecosystem—demonstrating how software, hardware, digital platforms, and futuristic mobility concepts can work together to redefine the driving and ownership experience. Visitors moved through immersive zones where they could not only see the vehicles but understand the broader ecosystem behind them.
CHANGAN Brand: Global Debut of the Q05 and Flagship Lineup
The star of Changan’s main brand display was the global debut of the CHANGAN Q05, a premium urban electric SUV developed for young, tech-savvy, and globally minded drivers. The Q05 adopts a next-generation design language that balances futuristic aesthetics with the practical demands of city life. Clean surfaces, sharp character lines, and thoughtfully sculpted proportions create a modern, dynamic presence, while the interior is oriented around comfort, usability, and spatial efficiency.
Inside, the Q05 emphasizes a people-first philosophy: a spacious cabin, ergonomic seating, and a layout that blends digital interfaces with physical controls to reduce cognitive load. The model is built to accommodate the daily needs of families and urban professionals, integrating intelligent connectivity, intuitive infotainment, and advanced driver assistance features. At the exhibition, the Q05 became a natural crowd magnet, with visitors lining up to sit inside, interact with the intelligent cockpit, and experience its urban-friendly design up close.
Alongside the Q05, Changan also highlighted other key models, including the CHANGAN Q07, A07, A06, and CS55PLUS. Together, these vehicles showcased the breadth of the CHANGAN brand portfolio—from refined sedans to versatile SUVs—illustrating how the company is building a unified design language, shared technological DNA, and scalable platforms across multiple segments. The lineup reflects a clear strategy: offer diversified products that serve different user scenarios, while maintaining a consistent focus on intelligence, electrification, and safety.
CHANGAN DEEPAL: Intelligent Electric Mobility for a New Era
In the CHANGAN DEEPAL zone, the brand continued to build on its positioning as a pioneer of intelligent electric mobility. The newly launched L06 took center stage, surrounded by the S09, S05, and S07, forming a complete model matrix covering multiple use cases and customer groups.
DEEPAL’s exhibit focused on the concept of “intelligent efficiency”—vehicles that offer strong performance and range without compromising comfort or digital experience. The L06, for example, is oriented around smart energy management, responsive driving dynamics, and a deeply integrated software system that allows the vehicle to continuously evolve via over-the-air (OTA) updates. With the S09, S05, and S07, DEEPAL highlighted breadth and depth: from urban commuters to longer-range travel solutions, every model is designed to integrate seamlessly into users’ digital lifestyles.
The lineup reflected DEEPAL’s emphasis on intelligent cabins, human–machine interaction, and advanced connectivity. Rich in-screen experiences, voice-based controls, and personalized UI designs showed how DEEPAL is building cars as “smart terminals on wheels,” extending the digital ecosystem from smartphones and homes into the mobility space.
AVATR: Defining New Luxury Through Technology
On the premium end of Changan’s brand spectrum, AVATR occupied its own distinct space under the theme of “New Luxury.” Rather than relying on traditional luxury cues alone, AVATR defines luxury through three pillars: high-end design, high technology, and high value.
The AVATR 11, 12, and 06 were on display, each embodying a refined aesthetic and advanced intelligent capabilities. The vehicles’ exteriors feature elegant proportions, fluid surfaces, and distinctive lighting signatures, while the interiors are crafted to deliver a minimalist yet sophisticated feel. Soft-touch materials, ambient lighting, and immersive audio work in harmony with large-format screens and AI-powered interaction systems.
AVATR’s high-tech orientation is especially evident in its intelligent driving and cockpit systems. Advanced driver-assistance functions, sensor fusion, and computing platforms are integrated to offer a smoother, safer, and more intuitive driving experience. The brand’s value proposition lies in blending top-tier design and technology with a compelling ownership package—positioning AVATR as a credible player in the global premium EV space.
SDA Intelligence: Changan’s Smart Mobility Technology Stack
A major highlight of Changan’s press conference at the exhibition was the official introduction of “SDA Intelligence,” the company’s intelligent technology architecture dedicated to delivering “smart mobility solutions with uncompromising safety.”
SDA Intelligence is composed of several core modules:
- SDA Pilot
This is Changan’s advanced driving assistance system, built around 360-degree perception and human-like risk avoidance. By integrating cameras, radars, lidar (where applicable), and high-performance computing, SDA Pilot aims to understand complex traffic environments, predict potential hazards, and respond in a way that feels natural and reassuring to the driver. Its design goal is not only to follow rules but to behave like an attentive, experienced human driver—anticipating risks and minimizing abrupt maneuvers. - SDA Chassis
The SDA Chassis module takes a holistic approach to vehicle dynamics. Rather than treating handling, comfort, and safety as separate objectives, it seeks to optimize all three simultaneously. Through by-wire control, intelligent damping, and integrated chassis coordination, the system enhances stability in emergency situations, improves ride quality over varied road surfaces, and builds redundancy into key components to support higher levels of automated driving in the future. The emphasis on “sustainable evolvability” means that vehicles built on this chassis architecture can gain new capabilities over time through software upgrades. - SDA AI OS 4.0
Sitting at the top of the SDA stack is SDA AI OS 4.0, a next-generation operating system for intelligent vehicles. Its core mission is to create a safe, comfortable, and intuitive future mobility experience. The system can recreate real-world driving and usage scenarios in the digital domain, allowing for intelligent decision-making that accounts for the entire vehicle, not just isolated modules. By integrating vehicle-wide hardware and software, SDA AI OS 4.0 coordinates powertrain, chassis, safety systems, and the cockpit in real time. Key enablers include the VLA (Vehicle-Level Assisted) Driving Model and an AI Agent, which together support more natural human–vehicle interaction and smarter, scenario-aware responses.
Through SDA Intelligence, Changan is signaling that it views software and AI as core competencies—not add-ons. The framework provides a scalable foundation for current and future models across CHANGAN, DEEPAL, and AVATR, making it easier to deliver consistent intelligence and safety across the entire product family.
Innovation Ecosystem Zone: From Vision to Reality
Beyond production vehicles and near-term technologies, Changan dedicated an Innovation Ecosystem Zone to showcase its long-term thinking in intelligent mobility. Here, visitors encountered concepts that push the boundaries of traditional automotive manufacturing, including:
- Single-Person Wearable Aircraft – A futuristic personal mobility concept that explores how individuals might move in three-dimensional urban spaces. While still at a conceptual stage, it reflects Changan’s interest in integrating automotive technologies with broader urban air mobility possibilities.
- Humanoid Robots – Representing intelligent collaboration between humans and machines, these robots serve as a symbol of Changan’s ambitions in robotics, AI, and automated logistics or assistance, both inside and outside the vehicle ecosystem.
By combining these forward-looking concepts with its core SDA Intelligence technologies, Changan illustrated a clear strategic roadmap: from visionary ideas and prototypes to deployable technologies in real vehicles. The message was that Changan is not only reacting to industry changes but actively shaping the direction of future mobility.
Global Strategy: From Guangzhou to the World
Changan also used the Guangzhou exhibition as a platform to highlight its accelerating international strategy. The CHANGAN Q05, which made its global debut at the show, is slated to be unveiled in Thailand on November 20, underscoring the model’s importance as a global product and the Southeast Asian market as a key growth region.
Since 2023, Changan has adhered to a philosophy of “long-termism” and “localization.” Guided by the principle of “No Global Presence without Local Bases, No Future Growth without Global Reach,” the company has systematically built up its operations across five major regions worldwide. This approach emphasizes not only exporting vehicles but also establishing local R&D, manufacturing, and service ecosystems in cooperation with regional partners.
Localization means adapting products and technologies to local regulations, road conditions, cultural preferences, and customer expectations. It also involves nurturing local talent, strengthening supplier networks, and collaborating with governments and industry organizations. Through this model, Changan aims to create sustainable, competitive advantages in global markets rather than relying solely on short-term export spikes.
Toward a New Era of Smart, Sustainable, and Shared Mobility
Taken together, Changan Automobile’s presence at the 2025 Guangzhou International Automobile Exhibition offered a comprehensive snapshot of its transformation. From the CHANGAN Q05’s global debut and the DEEPAL and AVATR brand lineups, to the unveiling of SDA Intelligence and futuristic prototypes in the Innovation Ecosystem Zone, the company demonstrated that it is evolving from a traditional automaker into a global smart mobility technology group.
By integrating software, AI, electrification, and advanced design with an international, long-term strategy, Changan is working with partners worldwide to build a new era of mobility—one that is smarter, more sustainable, safer, and win–win for consumers, industry players, and society. In Guangzhou, that future did not feel distant; it was already taking shape, one intelligent vehicle and one ecosystem innovation at a time.
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