The Geely Coolray Celebrating has achieved a remarkable milestone, with global sales surpassing 1 million units. As the brand’s top-selling model with the highest export volume and broadest international reach, the Coolray has established itself as a global icon in the B-SUV segment. Since its launch in 2018, this dynamic SUV has reached over 50 countries, earning a loyal customer base across Eastern Europe, the Middle East, Africa, Asia-Pacific, and the Americas. Its youthful design, powerful performance, and intelligent features have redefined benchmarks for the subcompact SUV market.
Coolray’s Journey to Global Success
Debuting as the Geely Binyue in China in 2018, the Celebrating Coolray swiftly gained popularity, hitting 100,000 sales within its first nine months. By 2019, it had expanded internationally, establishing a strong presence in markets like the Philippines, Saudi Arabia, Qatar, and Kuwait. In 2023, Geely Auto International launched the new Coolray in key markets, including Chile, Kazakhstan, and Mexico. Enhanced with advanced performance, upgraded intelligence, and refined comfort features, the Coolray has steadily captured the hearts of global consumers, achieving record-breaking sales year after year.
The Coolray has demonstrated exceptional performance in the Celebrating competitive B-SUV segment. In Africa, it became the top-selling SUV across all brands in Algeria within just a year of its launch in March 2024. In the Middle East, the Coolray secured a Top 3 ranking among all brands in Kuwait and achieved an impressive 80.1% growth in sales in the UAE compared to the previous year. The model has also shown consistent growth in Oman and Bahrain. In the Americas, the Coolray ranked among the Top 3 SUVs in Panama, reflecting its rapid rise in popularity since its debut there in 2022.
Coolray: A Technological Marvel
The Geely Coolray Celebrating is the first SUV built on Geely’s advanced B-Segment Modular Architecture (BMA). This cutting-edge platform prioritizes handling performance and driving dynamics, ensuring an optimized experience on diverse road conditions. The new Coolray model is powered by a 1.5 TD four-cylinder engine paired with a next-generation 7-speed wet dual-clutch transmission. This combination enables the Coolray to accelerate from 0 to 100 km/h in just 7.6 seconds while maintaining a fuel efficiency of 5.8 liters per 100 kilometers, striking a perfect balance between power and energy efficiency.
The Coolray’s Celebrating design embodies an “Energy Burst” exterior and an “Energy Awakening” interior, exuding a sporty and energetic appeal. Its exterior features a dual-color body, “Energy Storm” themed front face with a blacked-out robust air inlet grille and red accents, flame-through-type LED taillights, and 18-inch tomahawk-style wheels with red sports calipers. Inside, the Coolray offers a premium driving experience with multifunctional sports seats, a flowing integrated double-screen setup comprising a 10.25-inch LCD instrument cluster and a 12.3-inch infotainment display, and advanced multimedia capabilities.
Cutting-Edge Safety and Regional Adaptations
The Coolray Celebrating is equipped with state-of-the-art technologies that enhance both safety and convenience. Intelligent driving systems, including Intelligent Cruise Control (ICC), Automatic Emergency Braking (AEB), Auto Parking Assist (APA), and Blind Spot Detection (BSD), provide an elevated level of safety. Additionally, the Eagle Eye 540° transparent chassis assists drivers in navigating challenging terrains, ensuring a safer journey.
Geely has also tailored the Coolray Celebrating to meet the specific needs of different regions. In the Middle East, for instance, insulated glass helps combat extreme heat, while in Eastern Europe, the Coolray offers heated front and rear seats, a heated steering wheel, and other features to ensure comfort during harsh winters. In Asia-Pacific and the Middle East, Celebrating ventilated front seats provide a refreshing driving experience.
Awards and Recognition
Since its debut, the Coolray Celebrating has garnered numerous accolades, solidifying its reputation as a standout in the subcompact SUV category. This year, it was crowned the “Compact SUV 2WD” winner at the SUV of the Year Award 2024 in Eastern Europe, further reinforcing its exceptional product performance and market appeal.
Connecting with Communities Worldwide
The Coolray’s impact extends beyond its innovative design and performance. It has actively engaged with local communities around the globe, fostering meaningful connections through various initiatives. In Dubai, UAE, the Coolray partnered with the 28th season of the Global Village, inviting consumers to explore a world of possibilities. In the Dominican Republic, the Coolray Pink joined a rally to support breast cancer awareness, rallying collective strength and solidarity. In Azerbaijan, a CoolDay Party at Mount Shahdagh brought the Coolray user community together to celebrate adventure and speed. Similarly, in Costa Rica, the Coolray played a central role in celebrating International Women’s Day, empowering women and promoting a passion for life.
Looking Ahead: The Next Million
As the Coolray celebrates this incredible milestone of 1 million units sold, Geely remains committed to delivering exceptional travel experiences that exceed customer expectations. With its innovative design, advanced technology, and user-centric approach, the Coolray is poised to continue its global success story. As Geely looks forward to welcoming its next million users, the Coolray will undoubtedly remain a symbol of excellence, innovation, and connection in the automotive world.
