Costa Oil – 10 Minute Oil Change announced today that it will take center stage as the primary sponsor of driver Carson Ware for the United Rentals 300 at the iconic Daytona International Speedway. Set to begin at 5:00 p.m. ET, the race will span 120 laps and 300 miles around one of the most famous and demanding circuits in all of motorsports. For Costa Oil, the partnership represents far more than a logo on a race car — it is a statement of performance, preparation, and ambition on one of racing’s biggest stages.
Daytona International Speedway stands alone in American motorsports. Known worldwide as the birthplace of legends and the proving ground for champions, the superspeedway is synonymous with speed, precision, and high-stakes competition. Its steep banking, tightly packed racing, and razor-thin margins for error create an environment where success is earned through discipline, teamwork, and flawless execution. Those same principles are deeply embedded in Costa Oil’s rapidly growing quick-lube franchise system, making the United Rentals 300 a natural fit for the brand’s expanding presence in motorsports.
By aligning with Carson Ware for this marquee NASCAR Xfinity Series event, Costa Oil continues to strengthen its national visibility while reinforcing the values that have fueled its growth across the country. The company’s emphasis on efficiency, consistency, and operational excellence mirrors the demands placed on drivers and teams competing at Daytona — where preparation off the track often determines performance on it.
Daytona represents the highest level of speed, preparation, and execution — the same principles that drive Costa Oil every day,” said Constantine Kapothanasis, Founder and Chief Executive Officer of Costa Oil – 10 Minute Oil Change. “Having Carson Ware pilot the Costa Oil car puts our brand exactly where it belongs: competing on one of the biggest stages in motorsports. Carson is a relentless competitor, and we’re proud to stand behind him as he takes on Daytona.
Kapothanasis’ comments underscore the strategic importance of the sponsorship. Costa Oil has built its reputation by challenging traditional assumptions in the quick-lube industry, delivering fast, reliable oil changes without compromising quality. That same mindset of pushing boundaries and demanding excellence aligns closely with the intensity of superspeedway racing, where milliseconds matter and mistakes are unforgiving.
For Carson Ware, the United Rentals 300 presents an opportunity to showcase his skill set on one of the sport’s most visible platforms. Known for his aggressive yet calculated driving style, Ware enters Daytona prepared for the unique challenges of pack racing, where drivers run inches apart at nearly 200 miles per hour. Superspeedway events demand trust between teammates, sharp situational awareness, and the ability to make split-second decisions — attributes that Ware has continued to develop throughout his racing career.
Daytona is a place where anything can happen,” Ware said. “It’s about staying disciplined, working with the right partners, and being ready when the moment comes. Having Costa Oil as the primary sponsor means a lot. They’re a brand that understands speed, preparation, and execution, and I’m proud to represent them on such a big stage.
The sponsorship also reflects Costa Oil’s broader strategy of investing in high-impact platforms that resonate with drivers, fans, and automotive enthusiasts alike. Motorsports has long served as a powerful connection point for brands within the automotive space, offering authenticity and credibility that extends far beyond the racetrack. For Costa Oil, the United Rentals 300 provides an opportunity to engage with a national audience while reinforcing its position as one of the fastest-growing quick-lube brands in the United States.
Since its founding, Costa Oil has experienced rapid expansion, opening new locations across multiple states and building a franchise network rooted in operational efficiency and customer trust. The brand’s “10 Minute Oil Change” promise has resonated with consumers seeking speed without sacrificing service quality, helping Costa Oil carve out a distinctive position in a highly competitive market.
Moments like Daytona energize our entire organization — from our shop teams to our franchise partners across the country,” said Brandon Cornelius, Head of Operations at Costa Oil – 10 Minute Oil Change. “Watching the Costa Oil colors on track reinforces the momentum we’re building as a brand, and Carson is the perfect driver to carry that forward. It’s a reminder that what we do every day matters, and that we’re competing at a national level.
Cornelius emphasized that the impact of the sponsorship extends well beyond race day. For franchise partners and employees, seeing the brand represented at a world-class venue like Daytona serves as both motivation and validation. It reinforces Costa Oil’s long-term vision of growth, brand recognition, and leadership within the automotive service industry.
Superspeedway racing, particularly at Daytona, is often described as the ultimate equalizer. While raw speed is critical, races are frequently decided by strategy, teamwork, and the ability to adapt to rapidly changing conditions. Late-race restarts, drafting alliances, and fuel strategy can all play decisive roles in determining the outcome. For fans, the result is some of the most exciting and unpredictable racing of the season — and for sponsors, unparalleled exposure.
As Ware prepares to take the green flag, the Costa Oil car will carry not only the brand’s logo but also its identity: fast, focused, and ready to compete. The partnership highlights a shared belief in preparation and execution, whether that means servicing a customer’s vehicle in minutes or navigating a tightly packed draft at Daytona.
The United Rentals 300 also marks another step in Costa Oil’s continued commitment to motorsports as a growth and engagement platform. By investing in high-profile events and competitive drivers, the company aims to strengthen brand awareness while connecting with a passionate fan base that values performance and reliability.
As Costa Oil looks toward the future, the Daytona primary sponsorship sends a clear signal. The company is confident in its trajectory, committed to innovation, and unafraid to compete on the sport’s biggest stages. From the shop floor to the superspeedway, Costa Oil is driven by the same philosophy: prepare relentlessly, execute flawlessly, and never slow down.
When the green flag waves at Daytona International Speedway, Carson Ware and Costa Oil – 10 Minute Oil Change will be part of a tradition that defines American motorsports. And for a brand built on speed, discipline, and performance, there may be no better place to prove it belongs.
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