Cummins Inc. Introduces $500 Incentive for Emissions Recall 67A Completion on Ram Heavy-Duty Trucks
Cummins has announced a nationwide customer incentive program designed to encourage owners of eligible Ram heavy-duty diesel pickups to complete Emissions Recall 67A, a federally mandated software update aimed at reducing tailpipe emissions. Under the program, qualifying owners of Ram 2500 and Ram 3500 model-year 2013 through 2018 trucks equipped with Cummins diesel engines can receive a $500 prepaid Mastercard after successfully completing the recall at an authorized dealership. The initiative reflects Cummins’ continued commitment to regulatory compliance, environmental responsibility, and long-term customer satisfaction across its pickup truck segment.
Eligibility for Ram 2500 and 3500 Model-Year 2013–2018 Trucks
The incentive applies specifically to eligible Ram 2500 and 3500 diesel trucks from model years 2013 through 2018 that require Emissions Recall 67A. Owners must schedule and complete the recall service at an authorized Ram dealership within the United States to qualify. The recall itself involves a software update and is provided at no cost to the vehicle owner. After the update is completed and verified, customers can apply for the prepaid reward card in accordance with the official program guidelines. This targeted approach ensures that affected vehicles receive the required emissions calibration while providing a tangible financial incentive to motivate timely participation.
Limited-Time Double Incentive for Early Participants
To further accelerate participation and promote early compliance, Cummins has introduced a limited-time promotional enhancement to the program. The first 750 eligible truck owners who complete Recall 67A by March 31 will receive double the standard incentive, totaling $1,000 in prepaid Mastercard rewards. This early-completion bonus is designed to encourage prompt scheduling and reduce delays in recall fulfillment. After the March 31 promotional deadline, the standard $500 incentive will continue to be available to all remaining eligible participants in the United States. By structuring the program with an early participation bonus, Cummins aims to create momentum while still maintaining broad access to the base reward for all qualifying customers.
Overview of Emissions Recall 67A and Its Purpose
Emissions Recall 67A is centered on a software calibration update intended to further reduce nitrogen oxides (NOx) emissions from affected diesel trucks. NOx emissions are regulated under federal environmental standards due to their role in contributing to smog formation and air quality concerns. The recall update enhances emissions performance without requiring hardware modifications or replacement components. Importantly, the update does not alter the truck’s rated horsepower, torque output, throttle responsiveness, towing capability, or general drivability characteristics. Owners can expect their vehicles to maintain the performance standards they associate with Cummins-powered Ram trucks while achieving improved emissions compliance.
Simple, Fast, and No-Cost Software Update
The recall service is designed to be straightforward and convenient for customers. The software update typically takes less than one hour to complete at an authorized Ram dealership and does not involve any mechanical changes, part replacements, or physical modifications to the engine or aftertreatment system. Because the recall consists solely of a recalibration update, the process minimizes downtime and allows customers to resume normal vehicle use quickly. The service is performed free of charge, consistent with federal recall requirements. By keeping the update simple and time-efficient, Cummins and its dealership partners aim to remove common barriers that might otherwise delay recall participation.
Financial Reward and Extended Warranty Benefits
Upon completion of Emissions Recall 67A, eligible participants receive two key benefits. The first is the prepaid Mastercard reward—$500 under the standard program or $1,000 for qualifying early participants within the promotional window. The second benefit is a special extended warranty covering select emissions and aftertreatment components. This extended coverage provides additional assurance regarding key emissions-related systems and components, reinforcing confidence in long-term vehicle reliability. Together, the financial incentive and warranty extension create a comprehensive value package that addresses both immediate customer appreciation and future operational peace of mind.
Leadership Perspective on Customer Support and Compliance
Jennifer Rager, Executive Director of Pickup Business at Cummins, emphasized the company’s customer-focused approach to the recall initiative. According to Rager, Recall 67A is a straightforward software update that helps ensure these engines continue performing the way Ram owners expect. She noted that Cummins’ objective is to make the recall process quick, transparent, and worthwhile for every owner. The introduction of a financial incentive underscores the company’s broader commitment to supporting drivers while meeting regulatory obligations. By aligning emissions compliance with tangible customer benefits, Cummins aims to reinforce trust and brand loyalty within the heavy-duty pickup segment.
Commitment to Federal Requirements and Environmental Standards
The recall program reflects Cummins’ efforts to meet federal emissions requirements while maintaining performance standards across its diesel engine portfolio. Compliance with environmental regulations remains a critical priority for engine manufacturers operating in the United States. By encouraging timely recall completion through financial incentives, Cummins seeks to accelerate fleet-wide calibration updates, thereby supporting air quality objectives and regulatory alignment. The initiative also demonstrates how manufacturers can integrate compliance strategies with customer engagement efforts, transforming a mandatory update into a value-driven service experience.
Protecting Long-Term Vehicle Performance and Reliability
Beyond regulatory considerations, the recall update is positioned as a proactive measure to protect long-term vehicle performance. Software calibrations play a crucial role in managing combustion efficiency, aftertreatment system performance, and emissions control integration. By updating engine control software, Cummins helps ensure optimal system balance between power delivery and emissions management. The extended warranty offered in conjunction with Recall 67A further reinforces confidence in the durability of select emissions and aftertreatment components. For heavy-duty pickup owners who rely on their trucks for towing, hauling, and commercial applications, maintaining reliability and compliance is essential.
How Owners Can Verify Eligibility and Participate
Eligible Ram truck owners can confirm their recall status by checking their vehicle identification number (VIN). Cummins has provided an official online portal where drivers can verify eligibility, review program details, and access official rules. After confirming eligibility, owners must schedule an appointment at an authorized Ram dealership to complete the recall service. Once the update is performed, customers can follow the outlined submission process to receive their prepaid Mastercard reward. This streamlined digital and dealership-based workflow ensures that participation remains accessible and transparent for drivers nationwide.
Strengthening Customer Relationships Through Incentives
The incentive program represents more than a compliance measure; it also serves as a strategic customer relationship initiative. Heavy-duty diesel truck owners often develop strong brand loyalty based on engine performance, durability, and support. By offering a direct financial reward in combination with extended warranty coverage, Cummins reinforces its commitment to standing behind its products. The approach demonstrates responsiveness to customer expectations while addressing regulatory requirements in a proactive manner.
Encouraging Prompt Action Across the U.S. Market
By limiting the $1,000 promotional reward to the first 750 participants who complete the recall by March 31, Cummins introduces a sense of urgency that may accelerate dealership traffic and recall fulfillment rates. Early participation incentives are commonly used to improve recall completion percentages and reduce the time vehicles remain out of compliance. Even after the promotional window closes, the ongoing $500 reward ensures continued motivation for eligible truck owners across the United States. This tiered structure balances urgency with inclusivity, ensuring that all qualifying customers can benefit from participation.
Aligning Compliance, Performance, and Customer Value
The launch of the $500 incentive program for Emissions Recall 67A highlights Cummins’ multifaceted approach to regulatory compliance, environmental responsibility, and customer engagement. By combining a quick and no-cost software update with a prepaid reward and extended warranty coverage, the company transforms a routine recall into a value-driven initiative. Eligible owners of Ram 2500 and 3500 model-year 2013–2018 diesel trucks are encouraged to verify their VIN eligibility and complete the recall service promptly to take advantage of the available incentives. Through this program, Cummins underscores its dedication to maintaining engine performance standards while supporting drivers with meaningful benefits that reinforce trust and long-term satisfaction.
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