EFG Companies Achieves Another Milestone with Dual Nifty 50 Wins: Driving Innovation and Profitability in Powersports F&I
EFG Companies, a leader in consumer protection solutions for the automotive and powersports industries, has once again proven its commitment to innovation and dealer success. The company has been recognized as a six-time recipient of the prestigious Powersports Business Nifty 50 award, with its latest honors granted for two groundbreaking products: the Million Mile Limited Engine Protection Loyalty Program and the Million Mile Battery Protection Program.
These award-winning offerings are designed to address some of the most pressing challenges faced by powersports dealerships today—declining showroom traffic, shrinking F&I margins, and increasing customer hesitancy in a volatile economy. By providing value-driven protection for customers and helping dealerships create more touchpoints throughout the ownership lifecycle, EFG Companies is helping reshape the future of F&I profitability in the powersports sector.
Reinventing F&I with Long-Term Value
The Million Mile Limited Engine Protection Loyalty Program and the Million Mile Battery Protection Program were created with both the dealer and customer in mind. These products offer a dual benefit: encouraging consistent maintenance and service appointments while helping customers extend the life and value of their recreational vehicles.
At their core, both programs are loyalty tools. They reward customers for continued engagement with their dealership’s service department while offering peace of mind that their vehicles will remain operational and protected for the long haul. In a competitive market where differentiation is vital, these offerings provide a unique opportunity for dealerships to stand out and deepen customer relationships.
“These two programs are specifically designed to give dealers a powerful, profit-driving tool while protecting the buyer’s investment,” said Adam Ouart, Senior Vice President of Agency Services and Powersports at EFG Companies. “In this challenging economic environment, powersports dealers continue to see sales and service revenue erode as consumers cut back on large recreational purchases. By encouraging regular service visits, dealerships will not only enhance customer loyalty but also secure future sales.”
The numbers speak for themselves. According to EFG, these programs are expected to increase per retail unit (PRU) F&I revenue by up to 19%. In a time when many dealerships are searching for reliable strategies to stabilize and grow their revenue, that level of impact is significant.
A Closer Look at the Award-Winning Programs
Million Mile Limited Engine Protection Loyalty Program
This innovative program provides complimentary, limited engine coverage for both new vehicles and certified pre-owned units that are up to 11 years old and have fewer than 60,000 miles. The program acts as an incentive for consumers to follow recommended maintenance schedules, return to the dealership for service, and remain engaged with their dealer long after the initial purchase.
The unique structure of the program makes it accessible yet exclusive. Coverage is contingent upon regular maintenance and ownership acknowledgment every five years, encouraging long-term customer retention and dealership loyalty. By promoting consistent service, dealerships benefit from increased fixed ops revenue while positioning themselves as partners in the customer’s ownership journey.
Million Mile Battery Protection Program
Battery issues are a common pain point in the powersports industry, especially for vehicles that may sit idle for extended periods. EFG’s Million Mile Battery Protection Program addresses this issue head-on by covering the cost of battery replacement—an unexpected expense that can frustrate customers and hinder vehicle usability.
This program helps eliminate surprise repair costs and ensures that the customer’s investment remains reliable over time. In addition, it gives dealerships an opportunity to reconnect with customers during routine maintenance or battery service visits, further strengthening the service relationship and opening up new sales opportunities.
A Legacy of Innovation and Recognition
These two new products are just the latest in a long line of innovations from EFG Companies that have earned recognition by Powersports Business. Other EFG offerings that have been honored with Nifty 50 awards in previous years include:
- Personal Watercraft Protection
- Million Mile Limited Powertrain Protection
- Certified Pre-Owned Protection for Motorcycles
- WALKAWAY® Protection for Motorcycle Dealers
Each of these programs has been developed with a strategic focus on dealer profitability, consumer value, and long-term engagement. For more than 25 years, Powersports Business has evaluated and selected the top 50 most innovative products and services in the industry, and EFG’s continued presence on that list is a testament to the company’s forward-thinking approach and industry leadership.
Supporting Dealers Through Economic Headwinds
As inflation, interest rates, and changing consumer behaviors put pressure on the powersports market, dealers need more than just inventory—they need sustainable revenue drivers and tools to weather economic fluctuations. EFG’s loyalty-focused products offer a smart solution by generating revenue across multiple touchpoints and reinforcing the customer-dealer relationship.
“Dealers can no longer rely on volume alone to hit their numbers,” added Ouart. “The market is shifting, and success will be defined by who can adapt and innovate. Our job is to make sure our clients are equipped with the products, training, and support they need to thrive—no matter what the market throws at them.”
By transforming typical F&I products into long-term loyalty builders, EFG Companies is offering dealerships a blueprint for sustainable growth. These offerings turn post-sale engagement into a strategy, not an afterthought—making it easier for dealerships to maintain relevance and revenue as customer expectations evolve.
EFG Companies
For nearly half a century, EFG Companies has been a trusted provider of consumer protection products that enhance value, drive profitability, and support dealer-client success. The company offers a comprehensive suite of F&I solutions and aftermarket programs across seven key market channels, including automotive, powersports, lenders, and residential services.
With a commitment to transparency, compliance, and innovation, EFG operates as a true partner to its clients—offering not only award-winning products, but also the infrastructure to support them. This includes industry-leading product administration, ASE-certified claims handling, F&I development and training, compliance consulting, and more.
EFG’s client-first approach has earned it a reputation as an extension of its partners’ teams rather than a third-party vendor. Whether working with dealers, lenders, manufacturers, or independent agents, EFG tailors its programs to meet unique business objectives and customer needs—ensuring long-term impact and measurable results.
