EFG Companies Expands Protect Your Ride® and xtreme® Powersports Portfolio to Drive Dealer Revenue, Customer Loyalty, and Long-Term Vehicle Value
EFG Companieshas announced a significant expansion of its Protect Your Ride® and xtreme® portfolios, strengthening its lineup of powersports protection products for both on-road and off-road vehicles. Designed for motorcycles, ATVs, and UTVs, these enhanced protection offerings play a pivotal role in boosting dealership profitability, extending vehicle lifespans, and reinforcing long-term customer relationships. As consumer demand in the powersports sector continues to grow and inventory availability improves, EFG urges dealers to capitalize on current momentum with back-end products that consistently raise Per Retail Unit (PRU) and support wealth generation through aftermarket revenue.
The latest market data underscores the urgency of this opportunity. According to a Lightspeed DMS survey of more than 1,800 powersports dealers nationwide, major unit sales rose a combined 10 percent in August—an increase that arrived a full month ahead of the traditionally strong fall selling season. All U.S. regions reported healthy sales growth, with the Northwest and Northeast leading the pack. Service department revenue also increased across the board, driven by customers’ eagerness to put their motorcycles and off-road machines back on the road and trail.
In this environment of rising demand, EFG Companies is sharpening its focus on helping dealerships strengthen their profit structure. The enhanced product suite provides tools for maximizing back-end margins while giving customers peace of mind through longer-lasting, more comprehensive protection options.
A Broader, More Inclusive Portfolio for Every Dealer and Every Rider
“We are enhancing our protection and eligibility offerings, allowing powersports dealers to solve all of their vehicle service contract needs for both new and used units in one expanded portfolio,” explained Adam Ouart, Senior Vice President, Agency Services and Powersports at EFG Companies. “We want dealers to offer their customers the best possible coverage—coverage that extends the life of their units, supports their financial needs, and strengthens their dealership relationship.”
Ouart’s comments reflect EFG’s commitment to designing programs that work not only for new unit buyers but also for the significantly larger market of pre-owned motorcycle and off-road vehicle owners. With more riders holding onto their machines longer than ever, and with many turning toward used inventory for affordability and availability, extended protection plans have become essential revenue drivers for dealerships.
Enhancing Coverage for On-Road Motorcycles: Maximizing Value Beyond OEM Warranty
A key focus of the expanded portfolio is EFG’s Protect Your Ride Bike Protection program, which now delivers broader eligibility, better exclusionary terms, and more flexible coverage periods than previous iterations. The protection is structured to begin when the manufacturer’s warranty ends for new units. For pre-owned motorcycles, coverage begins either when the OEM warranty ends or at the date of purchase if the original warranty has expired.
This structure offers substantial value to motorcycle owners—especially those purchasing older units—and strengthens the dealership’s ability to tailor F&I offerings to different customer types. The program provides:
- Coverage for pre-owned bikes up to 20 years old, addressing a massive segment of the resale market.
- Coverage for new motorcycles up to 5 years old, broadening dealer selling potential.
- Cost-reducing benefits that lower out-of-pocket repair expenses.
- Support for long-term vehicle longevity, ensuring riders can enjoy their motorcycles with confidence.
Motorcycle longevity is an important consideration in the industry. Riders often keep their bikes far longer than their personal vehicles. For many, a well-maintained motorcycle is a long-term investment, hobby, and lifestyle statement. As Ouart noted, “Because powersports vehicles are designed to withstand rigorous use and often have longer lifespans, owners keep their motorcycles and off-road vehicles longer than their personal vehicles.”
To support this extended ownership cycle, EFG has also developed best-in-class roadside assistance features. Whether riders experience mechanical failure on a road trip or need support closer to home, this service helps enhance the dealership-customer relationship long after the initial sale.
“EFG Companies is committed to our dealers and their customers at every turn,” Ouart added.
Addressing the Demands of Off-Road Riders: Expanded ATV, UTV, and Off-Road Motorcycle Coverage
While the on-road segment continues to grow, the off-road community remains one of the fastest-expanding areas in the powersports market. Enthusiasts today rely on ATVs, UTVs, and off-road motorcycles for weekend recreation, hunting, farming, and adventure touring. The increased use of these vehicles has also led to more frequent wear and tear, higher repair costs, and a stronger desire for protection solutions.
EFG’s xtreme® Protection Plan is engineered specifically to meet the rugged demands of off-road riders. Whether a vehicle is used for week-long excursions or quick weekend outings, unexpected mechanical issues can abruptly end a trip and saddle the owner with expensive repair bills. The xtreme® Protection Plan provides extensive coverage options for both new and used off-road units, ensuring protection continues even after the manufacturer’s warranty expires.
Key features include:
- Expanded eligibility covering pre-owned off-road motorcycles, ATVs, and UTVs up to 20 years old, providing options for much older units than many competing programs allow.
- Coverage for new off-road units up to 3 years old, aligning with the typical manufacturer warranty period.
- Exclusionary coverage levels designed to be both comprehensive and cost-effective, protecting essential components while keeping pricing competitive for budget-conscious buyers.
- Coverage activation immediately after the OEM warranty expires, or on purchase date for units without an active OEM warranty.
This approach ensures that buyers of both new and used off-road vehicles enjoy seamless protection—and dealers enjoy a reliable, high-margin F&I product that helps boost customer retention and satisfaction.
EFG’s off-road protection plans also help dealerships reinforce their reputation as full-service powersports providers. Instead of selling a unit and ending the relationship, service contracts create an ongoing connection through maintenance, claims service, roadside support, and future trade-ins.
Driving Dealer Profitability and Long-Term Loyalty
With the powersports industry experiencing stronger year-over-year sales, improved inventory availability, and higher service department revenue, dealerships have a unique opportunity to build sustained profitability. F&I products—particularly service contracts—remain among the most effective ways to increase back-end margins, enhance PRU, and generate repeat business.
EFG Companies’ expanded Protect Your Ride® and xtreme® portfolios offer dealers a comprehensive suite of high-value, customer-friendly protection solutions that:
- Differentiate dealerships in a competitive market
- Improve customer loyalty and repeat purchases
- Support long-term revenue stabilization
- Create value for both new and used unit buyers
- Turn service contracts into meaningful income streams
As consumer enthusiasm for powersports continues to accelerate, EFG’s enhanced protection options arrive at the perfect time. For dealerships looking to create sustainable profit models and deliver exceptional customer value, these expanded offerings provide a strategic path forward.
Source Link:https://www.businesswire.com/
