EVERCOAT® Reorganizes U.S. Sales Team to Strengthen End-User Focus and Drive Collision Repair Innovation
EVERCOAT®, a leader in advanced automotive refinishing solutions, has announced a major reorganization of its U.S. Sales Team. The restructuring marks a significant step in aligning the company more closely with the needs of collision repair professionals—body shops, technicians, and distributors—who form the backbone of the automotive repair ecosystem.
The move underscores EVERCOAT’s long-standing commitment to innovation, performance, and partnership. By refining its sales approach into two specialized teams, the company aims to improve end-user engagement, enhance distributor relationships, and ultimately help body shops navigate industry challenges such as labor shortages, throughput demands, and evolving customer expectations.
A Customer-First Approach to Sales and Support
“Collision centers face tremendous daily pressure—tight deadlines, labor shortages, and an ongoing push for higher throughput,” explained Dan Clarke, Vice President and General Manager at EVERCOAT®. “This new structure allows us to work more closely with our customers, helping them streamline their refinishing processes with innovative solutions that reduce cycle times, improve quality, and ultimately boost profitability.”
At its core, the reorganization represents a strategic shift toward customer-centricity. Rather than focusing only on pushing products into the market, EVERCOAT’s new structure is designed to address the operational realities of body shops and distribution partners. The company intends to be not just a supplier, but a trusted advisor in the refinishing process—bringing knowledge, tools, and technical expertise to every stage of repair.
Two Teams, One Mission: Efficiency and Growth
The new sales structure is organized into two focused groups:
1. Business Development Team
This team will work directly with end-user networks, including independent body shops and multi-shop operators (MSOs). Their mission is to accelerate the adoption of EVERCOAT’s latest technologies across the collision repair industry. By engaging with shop owners and technicians at the ground level, the Business Development Team will:
- Demonstrate how innovative EVERCOAT® products can reduce cycle times.
- Provide hands-on and virtual training to improve repair quality and consistency.
- Help collision centers enhance key performance indicators (KPIs), such as first-time repair accuracy and customer satisfaction scores.
- Support shops in adopting leaner, more efficient refinishing processes.
In a market where repair speed and quality directly impact profitability, the ability to introduce and integrate new technology quickly can give shops a powerful competitive edge. The Business Development Team is positioned as the bridge between innovation and application.
2. Distribution Sales Team
While the Business Development Team focuses on the shop floor, the Distribution Sales Team is tasked with strengthening relationships across wholesale and jobber channels. This group will:
- Build deeper partnerships with distributors to expand the reach of EVERCOAT® solutions.
- Co-launch innovative products alongside distribution partners to capture new market opportunities.
- Provide distributors with the technical and marketing resources they need to champion EVERCOAT® products effectively.
- Drive consistent category growth by aligning product innovation with distributor demand.
By addressing both the supply side and the end-user side of the market, EVERCOAT® is creating a dual-pronged strategy that balances innovation with execution, ensuring that refinishing solutions are not only available but also effectively integrated into daily shop operations.
Driving Value Where It Matters Most: The Shop Floor
Thomas Metz, Director of Business Development at EVERCOAT®, emphasized the importance of delivering value at the operational level. “We’re doubling down on value creation where it counts most—on the shop floor,” he said. “By delivering targeted technical training, process guidance, and both hands-on and virtual support, we’re equipping shop owners to improve their KPIs and overcome some of today’s operational challenges.”
Shops today face growing expectations from customers and insurers alike. Repairs must be completed quickly, without sacrificing quality or safety. The ability to streamline processes and adopt advanced refinishing solutions can make the difference between a shop that struggles with margins and one that thrives. EVERCOAT®’s reorganization is designed to ensure that shops not only have access to the best products, but also the expertise to apply them efficiently and effectively.
Responding to Industry Challenges
The timing of this reorganization is no coincidence. The collision repair industry is in a period of rapid change. Several challenges are reshaping the landscape:
- Labor Shortages: A declining number of skilled technicians is placing increased pressure on repair facilities. Shops must find ways to do more with fewer hands, making efficiency-enhancing products and training critical.
- Rising Repair Complexity: Modern vehicles, with advanced materials, electronics, and safety systems, require more sophisticated repair processes than ever before. This raises the stakes for precision in refinishing.
- Customer Expectations: Today’s vehicle owners expect not just a quick turnaround, but also flawless results. A single poor-quality repair can harm a shop’s reputation and bottom line.
- Insurer Demands: Insurance companies are increasingly focused on reducing claim costs and repair cycle times, putting additional pressure on shops to perform at a high level.
EVERCOAT®’s restructuring directly addresses these challenges by combining advanced technology with personalized support, ensuring that both distributors and repair professionals can meet the evolving demands of the market.
Reinforcing a Legacy of Innovation
The reorganization also reinforces EVERCOAT’s reputation as a pioneer in polyester technology and automotive refinishing. With a long history of developing premium body fillers, coatings, and repair solutions, EVERCOAT® has built trust across the industry. This transformation signals the company’s intent not just to maintain that legacy, but to expand it by deepening its relationships with end-users and distributors alike.
By placing innovation at the center of its sales strategy, EVERCOAT® is ensuring that its solutions are not only cutting-edge but also tailored to the real-world needs of the collision repair industry.
A Partner for Growth
For EVERCOAT®, this sales team reorganization is more than an internal change—it’s a commitment to partnership. By aligning its teams with both end-users and distributors, the company is creating a structure that fosters collaboration, knowledge sharing, and sustainable growth.
Collision centers, distributors, and technicians can expect to see greater access to EVERCOAT® expertise, more hands-on training opportunities, and a stronger focus on aligning products with the specific challenges they face. Ultimately, the goal is to help shops and distributors succeed in a highly competitive and fast-changing market.
“Our passion for innovation, performance, and partnership continues to guide every decision we make,” Clarke concluded. “This reorganization reaffirms EVERCOAT’s position as not only a technology leader in the automotive refinishing industry, but also as a trusted ally for our customers. We’re here to help them succeed.
