Faraday Future Announces Leadership Changes to Drive Dual-Brand Strategy

Faraday Future Intelligent Electric Inc. (Nasdaq: FFIE), a California-based global electric mobility company, announced key leadership changes to advance its short- and long-term business objectives. On September 17, 2024, the Board of Directors appointed Koti Meka as Chief Financial Officer, effective September 23, 2024. Meka will oversee the company’s Accounting and Finance units and report directly to Global CEO Matthias Aydt. Additionally, Aaron Ma was appointed as Acting Head of EV R&D, effective August 20, 2024, also reporting to Aydt.

On September 19, Faraday Future launched its dual-brand strategy by introducing Faraday X (FX), a new brand focused on creating Artificial Intelligence Electric Vehicles (AIEVs) offering “twice the performance at half the price.” Meka and Ma will play critical roles in driving the strategic goals of both FF and FX, focusing on R&D and cost-efficiency.

Meka, 55, previously served as Acting Head of Finance Operations since November 2023. His background includes finance leadership roles at FF and Ford Motor Company, and he holds an MBA from the University of Michigan-Dearborn. He replaces Interim CFO Jonathan Maroko, who will continue as a consultant.

Ma, currently Global VP of IAI Software R&D, brings over 20 years of experience in product development and leadership roles at LeEco and Meizu. His expertise will guide FF’s EV R&D business through its next phase of growth and innovation.

CEO Adyta expressed confidence in both appointments, praising their contributions to the company. He also thanked Marko for his continued support in consulting and cost optimization efforts.

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