Faraday Future Appoints Founder YT Jia as Co-CEO, Unveils Strategic Overhaul to Accelerate FX Product Success and Shareholder Value
Faraday Future Intelligent Electric Inc. (NASDAQ: FFAI), a California-based intelligent electric mobility company, announced a major leadership update and transformative corporate strategy during its “FF Stockholder Community and FX Co-Creation Day.” Founder and current Chief Product and User Ecosystem Officer (CPUO), YT Jia, has officially been appointed as Co-Chief Executive Officer of the Company, joining current Global CEO Matthias Aydt in a new dual-leadership model designed to propel the company into its next phase of growth.
In his new role, Jia will assume direct oversight of finance, legal, and supply chain operations—key functions that he will manage alongside his current responsibilities. This structural change represents a fundamental shift in Faraday Future’s leadership approach, creating a collaborative “Founder + Professional Manager” model that seeks to combine entrepreneurial vision with operational excellence.
A Leadership Shift Aimed at Bold Transformation
Jia’s appointment is not only symbolic of a deeper commitment to the company’s original mission but is also tied to a newly created equity incentive plan that directly correlates with Faraday Future’s market capitalization and share price performance. According to the company, this plan will align executive decision-making with shareholder interests, reinforcing accountability and results-oriented leadership.
“Today is a pivotal moment,” said Jia during the event. “Over the past few years, we’ve endured many hardships. But with this new chapter, we will commit ourselves fully to transformation, rebuilding trust with our investors and community, and achieving our shared vision.”
The event included participation from key leaders both within and outside the organization, including Lev Peker, FF Board Member and Chair of the Audit Committee; Jerry Wang, Global President of FF; Koti Meka, Chief Financial Officer; and Xiao (Max) Ma, CEO of the FX brand (via video). Distinguished guests also included Hanford Mayor Lou Martinez, former California State Assembly Speaker Anthony Rendon, and Edric Guo, CEO and Head of Investment Banking at Univest Securities.
Each provided their endorsement of Jia’s new role while reaffirming their support for FF’s long-term mission. A replay of the event, including speeches and presentations, is available online at https://www.ff.com/us/FX-CoCreation.
Event Focus: Transparency, Engagement, and Co-Creation
The FF Stockholder Community and FX Co-Creation Day was organized with the goal of enhancing transparency, reducing misinformation, and showcasing the progress made at Faraday Future. It also doubled as an employee all-hands meeting and welcomed participation from shareholders, FF fans, media, and registered guests.
Matthias Aydt spoke positively about the leadership expansion, saying, “I extend my warmest congratulations to YT Jia. His return to a central leadership role is a significant step for our company. This day also marks a new era—one where collaboration, co-creation, and community engagement are prioritized.”
Anthony Rendon praised FF’s international approach to innovation, stating, “Faraday Future exemplifies the spirit of global cooperation and technological progress. Its Global Automotive Industry Bridge Strategy is a powerful example of cross-border collaboration.”
In a bid to build a more engaged ecosystem, the event also included active recruitment for FX Developer Co-Creation Officers—strategic partners who will help shape the FX brand’s direction in terms of product development, design, and user experience.
The Path Forward: Key Takeaways from YT Jia’s Speech
In a deeply personal and ambitious address, Jia outlined his vision for the company and explained the critical steps needed to bring Faraday Future and its FX products to prominence. Below is a translated and highlighted excerpt from his speech:
Reintroducing the Vision
“Today, I have the honor to reintroduce myself—not just as the founder of FF, but now as its Co-CEO. The journey here has been emotional. We’ve faced massive hurdles, but our fundamentals are improving, and the vision is clearer than ever.”
Urgency of Transformation
Jia acknowledged that despite operational improvements, the company’s stock recently dipped below Nasdaq’s minimum listing requirement of $1.00 per share. This development, he said, serves as a wake-up call.
“The urgency for transformation is real. It cannot wait,” he stated. “We must take immediate and bold action to reset our trajectory.”
New Operating Philosophy
Jia explained that the company would now operate under a renewed model that values both innovation and discipline. Under the dual-leadership structure with Aydt, the company aims to foster synergy between entrepreneurial spirit and seasoned management practices.
“Our mission is to create not just electric vehicles, but an intelligent mobility ecosystem. We are committed to restoring confidence among shareholders, partners, and customers.”
FX Brand Ambitions
A central theme of Jia’s speech was the future of the FX brand, FF’s cornerstone product series. Jia reiterated the company’s ambitious goal: to sell tens of thousands of FX units within two years of beginning production.
“To reach this goal, we are inviting global innovators and creators to join us,” Jia emphasized. “Co-creation is at the heart of our FX strategy. The success of FX will not only validate our vision but serve as a platform for redefining smart luxury mobility.”
A Call for Collaboration
During the event, FF extended formal invitations to potential Developer Co-Creation Officers—entrepreneurs, influencers, engineers, and visionaries eager to contribute to the evolution of the FX platform. This initiative underlines the company’s open-innovation model and highlights its willingness to engage external expertise to enhance product-market fit.
FF leadership made it clear that the Co-Creation Officer program is not just symbolic—it is an operational pillar. Those selected will be able to shape product strategy, participate in R&D feedback loops, and co-lead specific innovation tracks within the FX brand.
Why This Matters for Shareholders
The appointment of Jia as Co-CEO and the structural changes announced during the event come at a crucial juncture for Faraday Future. With public markets demanding clear roadmaps and execution certainty, this shift is designed to realign internal leadership and external perceptions.
Jia’s equity-linked incentive plan is a notable aspect of this strategy. By tying compensation directly to the company’s share price and market cap, the plan reflects a strong commitment to shareholder returns and accountability.
Moreover, the focus on FX product development—and the goal of tens of thousands of unit sales within 24 months of production—is a bold benchmark. If achieved, it could dramatically reshape the company’s financial standing and investor confidence.
