Faraday Future Intelligent Electric Inc. (Nasdaq: FFIE) (“FF” or “Faraday Future”), a California-based global electric mobility company, announced that it will host a launch event on September 19, 2024, for its China-U.S. Automotive Bridge Strategy. This event will reveal more details about the strategy and introduce FF’s second automotive brand.
The China-U.S. Automotive Bridge Strategy aims to leverage advanced AI and software technologies across various market segments, potentially accelerating FF’s entry into the mass market while continuing to offer ultra-luxury vehicles. The strategy marks a return to a two-brand approach, focusing on integrating the strengths of the U.S. automotive industry with those of Chinese original equipment manufacturers (OEMs) and suppliers. This approach will target the $20,000 to $80,000 price segment.
Matthias Aydt, Global CEO of Faraday Future, highlighted the potential of the Bridge Strategy to introduce a “performance-capable EV at a fraction of the price,” using core technologies from the $300,000 FF 91. This second brand could make the “AI car of the future” accessible to a broader audience.
The company has engaged in discussions with leading Chinese OEMs and global suppliers, receiving positive feedback on how FF could facilitate collaboration between U.S. and Chinese automotive industries. The platform will leverage FF’s expertise in product development, technology, regulatory processes, and its manufacturing plant in Hanford, California.
