Faraday Future Intelligent Electric the California‑based mobility company that bills itself as a “global shared intelligent electric mobility ecosystem,” has doubled down on two pillars it believes will define its next chapter: deeper engagement with its retail investor community and the long‑anticipated arrival of a mass‑market multi‑purpose vehicle (MPV). On July 11 the company announced the immediate rollout of a Stockholder Perks Program in partnership with Stockperks, a platform specialized in turning shareholders into brand ambassadors through tailored rewards. Simultaneously, Faraday Future (often abbreviated simply as “FF”) started a seven‑day clock that will tick down to the global premiere of the FX Super One MPV—alongside its new “Super EAI F.A.C.E. & FF EAI Embodied AI Agent 6×4” digital architecture—during a live event in Los Angeles on July 17. For fans and investors around the world, the festivities will be livestreamed at 7:30 p.m. PT via the FF mobile app and the company’s official website, with RSVP and viewing links available at ff.com.
A new chapter in shareholder relations
While automakers have traditionally rewarded customers through loyalty programs and ownership clubs, Faraday Future is shifting some of that exclusivity upstream to the investment base that has helped it stay afloat through a series of corporate pivots and capital raises. The Stockholder Perks Program is designed to convert even small retail investors into “co‑creators” of the brand, granting tangible benefits—ranging from purchase vouchers to lifetime service coverage—based on the size of each individual’s shareholding.
Partnering with Stockperks, described in the announcement as a “market leader in stockholder rewards,” allows FF to outsource the heavy logistical lift of tier‑based verification and fulfillment. Stockperks’ white‑label app already powers reward ecosystems for several high‑profile public companies, giving shareholders a single portal where they can see offers automatically unlocked by their current holdings. “Stockholder perks are a powerful way to turn investors into long‑term brand advocates,” notes Stockperks Chief Executive Officer Agnies Watson, who praised FF’s “commitment to innovation and sustainability” as core values that align with her own firm’s mission.
The two reward tiers—Futurist and Prestige
Faraday Future’s perk structure deliberately casts a wide net, letting anyone who owned as little as one share on the July 10, 2025 record date qualify for the Futurist Level. Those small investors receive what the company calls a “time‑sensitive voucher” worth US $3,500 toward the purchase of a new FX Super One—provided they claim the benefit by midnight (Pacific Time) on July 20. Miss that window and the voucher’s face value drops to US $1,500, an incentive that nudges shareholders to move quickly toward a reservation. Additional Futurist‑level perks include priority production slots, a one‑year warranty extension, two complimentary maintenance visits, an exclusive interior nameplate, optional color or configuration packages that will not be offered to the general public, and a Faraday X branded T‑shirt‑and‑cap set delivered after the reservation is placed.
Investors who held at least 100,000 shares on the same July 10 cut‑off enter the much more exclusive Prestige Level. Their benefit package retains the US $3,500 voucher but layers on lifetime warranty coverage and lifetime maintenance—effectively a zero‑cost service plan for as long as the original owner holds the vehicle. Prestige participants also gain direct design‑studio access, collaborating with FF’s styling team to tailor paint, trim, and interior treatments. Membership in the Faraday Future Spire Club unlocks invitations to curated brand experiences, while a Co‑Creation Officer designation offers select investors a seat at the table when future products are scoped out.
Leadership’s take on “Stockholders‑First”
In a prepared statement, FF Global Co‑CEO Matthias Aydt framed the program as a logical extension of the company’s “Stockholders‑First” principle—corporate shorthand for acknowledging that grassroots investors have been instrumental in carrying the brand through turbulent market cycles. “Partnering with Stockperks aligns with our unwavering commitment to stockholder engagement and long‑term value creation,” Aydt said, adding that the program gives FF a chance to “extend appreciation to the retail investors who have stood with us.” By embedding perks in the purchase process, Aydt believes FF will foster a community of owners who are emotionally and financially invested in the company’s success, amplifying word‑of‑mouth marketing with every vehicle delivered.
FX Super One: filling a gap in the lineup
At the center of this incentive strategy sits the FX Super One, a vehicle positioned to capture a slice of the mainstream MPV segment without sacrificing the high‑tech aura that early‑adopter customers associate with Faraday Future’s flagship FF 91 Futurist. While the FF 91 commands a six‑figure price and targets chauffeur‑driven luxury buyers, the Super One is billed as “affordable” and “mass‑market,” slated to roll off U.S. assembly lines before the end of 2025. Although FF has not released final pricing, insiders suggest a sticker well below premium‑electric crossovers now crowding the market.
Early teasers hint at a cabin configured for maximum passenger comfort: true flat‑folding seats, ambient lighting schemes calibrated to minimize fatigue, and a digital panoramic media wall that extends entertainment options far beyond conventional rear‑seat screens. The Super One will launch in an all‑wheel‑drive, battery‑electric variant; a second powertrain, dubbed AI Hybrid Extended Range (AIHER), will follow once supplier integration is complete, combining electric drive with an on‑board generator for markets where public charging remains underdeveloped.
Putting AI at the core: the 6×4 Architecture
For Faraday Future, the vehicle’s mechanical specs are only half the story. During the July 17 reveal, the company will also demonstrate its “Super EAI F.A.C.E. & FF EAI Embodied AI Agent 6×4 Architecture,” a mouthful of engineering jargon that essentially describes a modular software stack fusing six ergonomic domains with four layers of artificial intelligence. In practical terms, that means everything from voice control and driver‑monitoring to route‑planning and over‑the‑air performance upgrades will be orchestrated by a single neural backbone, capable of learning an owner’s preferences and adapting dynamically over the vehicle’s lifespan.
Why a perks program makes strategic sense
Faraday Future is hardly the first automaker to flirt with direct‑to‑consumer loyalty mechanics, but few have tied those benefits explicitly to share ownership. Tesla flirted with shareholder‑based amenities but never formalized a tier system; similarly, Rivian offers community events but no financial incentives pegged to stock volume. By linking real dollars—US $3,500 off the transaction price—to equity stakes as small as one share, FF is effectively blending crowdfunding psychology with traditional preorder tactics. The move could shore up the company’s balance sheet on two fronts: first, by encouraging investors to hold the stock through the launch window, and second, by converting that same cohort into paying customers.
Market analysts note that retail investors now control a growing slice of daily trading volume across U.S. exchanges, making them a constituency public companies ignore at their peril. Programs like Stockperks aim to capture those individuals before they move on to the next hot ticker. For Faraday Future, whose volatility has been well documented since its SPAC merger, cultivating a core community through perks could dampen speculative swings and build credibility ahead of future fundraising rounds.
How to claim and what to watch
To participate, eligible shareholders must download the Stockperks app, verify their brokerage holdings, and follow prompts to unlock the tier that matches their share count as of July 10. The company emphasizes that each benefit applies to only one FX Super One purchase per registered stockholder and cannot be redeemed for cash. Availability of production slots, color configurations, and delivery timelines is expressly “not guaranteed,” language that gives FF flexibility if supply‑chain hiccups occur. Management reserves “the right, at its sole discretion, to change, modify, or cancel” the benefits without prior notice—a standard disclaimer but one that potential buyers should read carefully.
The July 17 reveal: what to expect
The upcoming event in Los Angeles marks Faraday Future’s first global launch since the FF 91 debuted in spring 2023. According to preliminary schedules, the program will open with a keynote summarizing FF’s broader mission to “reshape human‑vehicle interaction,” followed by a technical deep‑dive into the 6×4 AI architecture and a walk‑around of the production‑intent FX Super One. Attendees—both in‑person and virtual—will then see live demonstrations of the Embodied AI Agent executing real‑time tasks, such as configuring cabin settings based on rider mood or optimizing battery management against route conditions.
For anyone unable to secure a physical seat, the livestream will run on the FF app and the company’s homepage. RSVP remains open; Faraday Future has encouraged prospective viewers to register early to receive push notifications, exclusive behind‑the‑scenes clips, and reminders leading up to the show.
Bigger picture: aligning perks with product cadence
From a business‑model perspective, the Stockholder Perks Program accomplishes several objectives at once. It monetizes the excitement surrounding a new product, incentivizes investors to hold rather than trade on short‑term volatility, and deepens FF’s data insights by funnelling more shareholders into its digital ecosystem. At the same time, it acts as a litmus test for the FX Super One’s market appeal: strong uptake of Futurist‑level vouchers could validate the vehicle’s price‑to‑value proposition long before the first unit rolls off the line.
Perhaps most importantly, the initiative underscores a philosophical shift within Faraday Future itself. No longer content to position its technology as the sole differentiator, the company is weaving a narrative in which every stakeholder—from a day‑one retail trader to a lifetime Prestige‑level backer—plays an active role in shaping its destiny. As Global Co‑CEO Aydt put it, the collaboration “allows us to engage with our stockholders in new and meaningful ways,” suggesting that the road to widespread adoption of electric mobility is paved not just with kilowatt‑hours but with community goodwill.
