– Fisker Inc. (NYSE: FSR) (“Fisker”), driven by a mission to create the world’s most emotional and sustainable electric vehicles, announced that several top executives, including Chairman and CEO Henrik Fisker, will attend the annual National Automobile Dealers Association Show in Las Vegas, held from February 1-4, 2024.
“As we execute our new Dealer Partnership strategy, I couldn’t be more excited to meet
with dealers and experience their enthusiasm for the Fisker brand and the awardwinning Fisker Ocean SUV,” Henrik Fisker said. “With over 100 dealers in North America
and Europe who have already expressed interest in becoming a partner, Fisker has
shown it has much to offer with our unique features and class-leading range, as well as
striking, sustainable design. I also believe we will generate more cash with our dealer
model than selling direct.”
On Friday at 3:30 PM in the Las Vegas Convention Center’s West Hall concourse, Fisker
will share the new Dealer Partnership strategy and company plans to scale and expand
its retail and service network with dealers. Henrik Fisker will then join NADA Senior Vice
President Public Affairs Jonathan Collegio for a livestreamed interview. Dawn Ahmed,
Fisker SVP, Global Marketing, Sales & Service and Amira Aly, VP, Marketing, Sales, &
Financial Services US will also attend the NADA Show, representing the company.
On January 4, 2024, Fisker announced that it would engage in a strategic shift from
direct sales to customers in North America to an innovative Dealer Partnership model.
The model combines the goal of offering its customers no-haggle pricing on Fisker
vehicles (where permitted) while also providing its dealer partners with larger market
territories, so they can maintain pricing without concern for local competition. The
transition is aligned with Fisker’s asset light business model, which enables the company
to significantly scale for Fisker Ocean deliveries and higher volume production of
additional future models. The company has been in advanced discussions with
numerous potential dealers and expects to deliver its first vehicles to dealers in February.
About Fisker Inc.
California-based Fisker Inc. is revolutionizing the automotive industry by designing and
developing individual mobility in alignment with nature. Passionately driven by a vision of
a clean future for all, the company is on a mission to create the world’s most sustainable
and emotional electric vehicles. To learn more, visit Fiskerinc.com and enjoy exclusive
content across Fisker’s social media channels:
Facebook, Instagram, Twitter, YouTube, and LinkedIn.
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