FlexPath DXP and Nabthat Announce Strategic Partnership to Elevate Dealer Website Performance and Customer Conversions
In an era where digital engagement is critical for automotive dealerships, two industry leaders, FlexPath DXP and Nabthat, have announced a strategic partnership aimed at transforming the car buying experience. FlexPath DXP, a pioneer in digital identity verification and credit prequalification, and Nabthat, a premier provider of dealership website platforms, have joined forces to enhance consumer engagement, increase lead conversion rates, and improve data accuracy for dealerships nationwide.
Through this collaboration, FlexPath’s innovative VeriQual™ solution will be seamlessly integrated into Nabthat’s cutting-edge dealer websites, providing car buyers with a frictionless and highly secure way to verify their identities and prequalify for vehicle financing. This advancement marks a significant step forward in automotive digital retail, offering dealerships an effective tool to improve lead quality, reduce fraud, and streamline the consumer purchasing journey.
The Need for Digital Transformation in Automotive Retail
The automotive retail landscape has experienced a rapid shift toward digital solutions. Consumers increasingly prefer the convenience of online transactions, and dealerships must adapt to meet evolving customer expectations. While traditional dealership websites serve as digital storefronts, they often lack the sophistication necessary to offer seamless identity verification and credit prequalification—key elements in the modern car buying process.
The partnership between FlexPath DXP and Nabthat addresses these challenges head-on. By integrating VeriQual™, dealerships can now enable buyers to initiate identity verification and credit prequalification using just their mobile phone number. This streamlined approach reduces barriers in the buying journey, enhances trust, and increases the likelihood of successful transactions.
The Power of VeriQual™: Secure, Seamless, and Consumer-Friendly
FlexPath DXP’s VeriQual™ solution is a patent-pending technology designed to improve the quality of online leads while reducing fraud risks. Traditional credit prequalification methods often require customers to enter sensitive information manually, which can deter engagement due to security concerns or tedious data entry. VeriQual™ eliminates these pain points by providing a fast, secure, and frictionless identity verification and credit prequalification process.
Dealerships leveraging Nabthat’s website platform will now be able to:
- Verify customer identities instantly – Enhancing security and reducing fraudulent leads.
- Prequalify customers seamlessly – Providing a quick and convenient method for consumers to understand their financing options.
- Deliver a superior customer experience – Enabling a one-click verification process that improves user satisfaction.
- Increase lead conversion rates – Engaging qualified buyers more effectively, leading to higher close rates.
By removing traditional roadblocks, this integration empowers dealerships to capture high-quality leads and build greater consumer trust, ensuring that only serious buyers move forward in the purchasing process.
A Transformational Partnership for Dealerships
Industry leaders from both FlexPath DXP and Nabthat have expressed their enthusiasm about the impact this collaboration will have on automotive retailers and their customers.
Tarry Shebesta, CEO of FlexPath DXP, stated:
“This partnership greatly advances our mission to enhance the customer buying journey. Integrating VeriQual™ with Nabthat’s websites helps dealers increase credit-qualified leads and significantly reduce fraud risks. By offering a frictionless and secure identity verification process, we’re helping dealerships convert more online visitors into serious buyers.”
Jason Silberberg, Co-founder of Nabthat, echoed this sentiment:
“At Nabthat, we strive to build automotive websites designed for maximum consumer convenience and dealer conversions. By integrating VeriQual™ through our platform, we offer customers secure, one-click verification that builds trust and drives results. Our goal is to provide dealerships with the most advanced digital tools available to enhance their lead generation and sales performance.”
Driving the Future of Automotive Digital Retail
This collaboration is more than just a technical integration—it represents a fundamental shift in how dealerships engage with consumers online. In an industry where customer experience and security are paramount, the FlexPath DXP-Nabthat partnership sets a new standard for digital retail innovation.
With increasing concerns about identity fraud and data security, dealerships must be proactive in implementing advanced verification and prequalification solutions. The combination of VeriQual™ and Nabthat’s platform ensures that consumers feel confident sharing their information while dealerships receive validated, high-quality leads.
Key Benefits for Dealerships
By adopting the FlexPath DXP and Nabthat solution, dealerships can expect:
- Higher Engagement Rates: Consumers are more likely to interact with a seamless and secure prequalification process.
- Reduced Fraud: Identity verification reduces fraudulent leads, saving dealerships time and resources.
- Improved Customer Experience: A frictionless process enhances trust and satisfaction, leading to higher conversion rates.
- Increased Revenue: Higher-quality leads translate into more closed deals and greater profitability.
As digital transformation continues to shape the automotive industry, dealerships must stay ahead of the curve by implementing solutions that enhance consumer trust, reduce friction, and maximize lead quality. The partnership between FlexPath DXP and Nabthat delivers precisely that, positioning dealerships for long-term success in an increasingly digital marketplace.
By leveraging VeriQual™ within Nabthat’s dealership websites, retailers can provide consumers with a seamless, secure, and efficient buying experience. This not only improves online engagement but also ensures that dealerships connect with serious buyers, driving higher sales and customer satisfaction.
The future of automotive digital retail is here—and it’s powered by Flex Path DXP and Nab that.
