Geely Auto, a leading global provider of mobility technology and solutions, has announced a strategic collaboration with five prominent Indonesian dealers. This partnership marks a critical milestone in Geely’s expansion into Southeast Asia, particularly in Indonesia, one of the region’s largest automotive markets. It underscores Geely’s ongoing commitment to strengthening its global presence and tapping into emerging opportunities worldwide.
A Significant Step Forward
The signing ceremony was attended by key Geely executives, including Evin Ye, Deputy Manager of Geely Auto International Corporation (GAIC); Xufeng Zhu, Executive Deputy Manager of the Finance Center at Geely Auto Group; Jianguo Zhang, HR Director of the Human Resource Center at Geely Auto Group; and Victor Gao, Managing Director of Geely Auto Indonesia. Also present were representatives from the partnering Indonesian dealerships, showcasing the significance of this alliance.
“Indonesia represents a dynamic and promising market with immense potential. It is also a critical step for Geely to strengthen its presence in the right-hand-drive automotive segment,” said Evin Ye. “The dealer partners we’ve collaborated with are not only well-established and highly regarded, but they also have a deep understanding of Chinese automotive brands. Their shared vision aligns with ours to jointly develop the Indonesian market.”
Strengthening Partnerships through Immersive Experiences
To solidify this new alliance, Geely hosted a delegation of its Indonesian dealer partners at its global headquarters in Hangzhou, China. The delegation had the opportunity to tour Geely’s state-of-the-art Research and Development (R&D) center and the Qiantang manufacturing plant, both of which highlighted the brand’s dedication to technological innovation and production excellence.
A standout moment of the visit was the test drive of the Geely EX5, a flagship electric SUV. The experience provided the dealers with firsthand exposure to the vehicle’s outstanding performance, cutting-edge technology, and premium quality. This demonstration reinforced their confidence in Geely’s ability to deliver superior products tailored to the evolving needs of the Indonesian market.
Indonesia’s Growing Electric Vehicle Market
Indonesia’s automotive market has been experiencing rapid growth in recent years, particularly in the electric vehicle (EV) segment. In September alone, EVs accounted for 5.8% of the country’s total vehicle sales. The Indonesian government has set ambitious goals to accelerate this momentum, targeting 350,000 EV sales and a 32% market share by 2030. Additionally, plans are underway to establish approximately 25,000 charging stations nationwide, creating a supportive infrastructure for the transition to electrified mobility.
Victor Gao, Managing Director of Greely Auto Indonesia, highlighted the company’s plans to align with these trends. “Geely will enter the Indonesian market with pure electric models, leveraging our extensive multi-brand product portfolio that spans various categories and price points,” Gao stated. “Over the next three years, we aim to introduce 5-7 models, including SUVs, MPVs, battery electric vehicles (BEVs), plug-in hybrid electric vehicles (PHEVs), and internal combustion engine (ICE) vehicles. This diverse lineup will cater to the unique demands of different customer segments.”
Driving Innovation and Sustainability
Geely’s decision to focus on pure electric and hybrid vehicles for the Indonesian market reflects its dedication to innovation and sustainability. The company’s commitment aligns seamlessly with Indonesia’s national objectives to reduce carbon emissions and promote green technology.
In addition to providing cutting-edge vehicles, Geely is also focused on ensuring top-notch customer experiences through its partnerships with local dealerships. The dealers, equipped with a deeper understanding of Geely’s technological capabilities and product excellence, will play a pivotal role in driving the brand’s success in Indonesia.
A Testament to Global Ambitions
Geely’s expansion into Indonesia is part of its broader vision to establish itself as a dominant global automotive brand. The company has consistently demonstrated its ability to adapt to diverse markets, offering innovative solutions and high-quality products that resonate with local consumers.
“This partnership with leading Indonesian dealers is a testament to our global ambitions,” said Gao. “We are committed to delivering exceptional products and services to our customers worldwide, and Indonesia is a key market in achieving this mission.”
Conclusion
With its strategic entry into the Indonesian market, Geely Auto is well-positioned to capitalize on the region’s growing demand for electric vehicles and sustainable mobility solutions. By partnering with established local dealers and introducing a diverse range of innovative products, Geely is set to make a lasting impact in Indonesia’s automotive landscape. This collaboration not only strengthens Geely’s global footprint but also reaffirms its role as a pioneer in the transition toward electrified and sustainable mobility.
