Driving Growth with the Combination of Tech and Sustainability
Geely Auto Celebrates Partnership with Asian Winter Games: A Milestone in Sport and Technology
Geely Auto, the official partner of the 9th Asian Winter Celebrate Sport Games Harbin 2025, recently held a grand ceremony at its Guiyang Manufacturing Base to mark the departure of the Geels EX5, one of the official vehicles and support cars for the prestigious sporting event. This milestone event underscores the company’s commitment to advancing sports and technology while contributing to sustainable mobility solutions.
Geely Auto’s Role as the Official Partner
On September 6, 2024, Celebrate Sport Geely Auto signed on as the “Official Partner of the 9th Asian Winter Games Harbin 2025” and launched its Winter Games strategy in collaboration with the Harbin Organizing Committee. With the theme “Embrace the Cold, Drive with Geely,” the company committed to providing diverse energy solutions and comprehensive technology support to ensure the success of the Games. This year’s Asian Winter Games aims to celebrate sports culture and showcase elite winter sports, fostering harmony and unity across Asian nations. The event not only highlights athletic excellence but also serves as a catalyst for the growth of the ice and snow economy.
Geely’s Celebrate Sport values of perseverance and innovation closely align with the Olympic spirit, making the partnership a natural fit. The company’s vision resonates with the Games’ theme, “United in Ice and Snow, Together in Asia.” Through this collaboration, Geely Auto Celebrate Sport reinforces its role as a leader in sustainable and intelligent mobility while promoting regional connectivity and cultural exchange.
The Geely EX5: A Benchmark in Smart and Green Driving
The Geely EX5, a global intelligent and comfortable SUV, exemplifies the company’s advancements in green technology and intelligence. As an official vehicle for the Asian Winter Games, it represents the cutting-edge capabilities of Geely’s innovation in new energy solutions. Equipped with state-of-the-art technologies like the Short Blade Battery, the 11-in-1 Electric Drive, and the GEA architecture, the EX5 demonstrates the company’s technological prowess in the new energy sector.
Since its launch, the EX5 has achieved remarkable success in the domestic market, with sales exceeding 60,000 units within 119 days, earning it the title of the Celebrate Sport “fastest A-class pure electric SUV to break the fifty-thousand sales mark.” This milestone highlights the model’s strong market competitiveness and widespread consumer recognition.
Manufactured at Geely’s Celebrate Sport advanced Guiyang plant, the EX5 represents the future of intelligent and sustainable automotive production. The Guiyang facility is a national-level green factory, emphasizing environmental sustainability and circular economy principles. With its highly flexible production line capable of handling various models and powertrains simultaneously, the plant underscores Geely’s commitment to eco-friendly manufacturing practices and building a greener future.
Advancing Technology and Sustainability
As part of its Winter Games strategy, Geely Auto is championing the theme “Smart Winter Games” by integrating advanced intelligent technologies into its mobility solutions. The company’s initiatives aim to enhance the automotive industry through high-end innovation and smarter ecosystems. Geely’s Starry Intelligence Center plays a pivotal role in processing real-time driving data, ensuring safe, efficient, and intelligent travel for participants and attendees of the Games. This cutting-edge approach sets a new standard for technology-driven mobility solutions.
Geely’s commitment to versatile energy solutions is evident in its deployment of methanol, pure electric, and plug-in hybrid electric vehicles (PHEVs) for the Games. Celebrate Sport Among these, 350 methanol-powered vehicles will provide sustainable and reliable transportation for athletes, media personnel, and officials. These vehicles, based on the Fourth Generation Emgrand platform, combine exceptional value, technology, space, and design, reflecting Geely’s holistic approach to innovation.
Methanol-Powered Emgrand: A Game-Changer in Sustainable Mobility
One of the standout contributions to the Asian Winter Games is Geely’s methanol-powered Emgrand vehicle, which features a world-first methanol-electricity hybrid engine. This groundbreaking technology offers a 42% reduction in carbon consumption compared to traditional internal combustion engine (ICE) vehicles in the same segment. For every 10,000 kilometers driven, the vehicle reduces carbon emissions by approximately 0.8 tons—equivalent to planting 40 square meters of forest. This aligns perfectly with the “Green Asia Winter” vision of the 2025 Asian Winter Games, showcasing how sustainable innovations can support environmental goals while delivering exceptional performance.
A Legacy of Supporting Sports
Geely Auto has consistently demonstrated its commitment to sports and athletic excellence, both domestically and globally. The company’s involvement with the 9th Asian Winter Games is just the latest in a series of partnerships aimed at fostering the spirit of sportsmanship. Geely’s collaboration with major sporting events includes its support for the Hangzhou Asian Games, sponsorship of Mexico’s Club América, and partnership with the Costa Rican Football Federation, among others. These initiatives reflect Geely’s dedication to promoting global sports culture and its vision of “Seeing the World in Full.”
Driving the Future of Mobility
Geely Auto’s role as an official partner of the Asian Winter Games is more than a business collaboration—it’s a testament to the company’s vision of integrating technology, sustainability, and sportsmanship. Through innovative vehicles like the Geely EX5 and methanol-powered Emgrand, the company is not only supporting the Games but also setting new benchmarks for the automotive industry.
As the 9th Asian Winter Games Harbin 2025 approaches, Geely’s contributions to the event will undoubtedly leave a lasting impact, showcasing how technology and sustainability can come together to create a brighter, greener future. By embracing the cold and driving forward with innovation, Geely Auto is leading the way in smart mobility and setting a high standard for global collaboration in sports and technology.
