Geely Auto Group has released its latest sales figures, showcasing a significant leap in performance. In the first half of 2024, the company sold 955,730 vehicles, marking a robust 41% increase from the previous year.
The company’s international market showed particularly strong results, with Geely International sales hitting 197,428 vehicles—an impressive year-on-year growth of over 67%, setting a new record for the company. This remarkable expansion highlights Geely’s unwavering commitment to its globalization strategy. Emphasizing a “high-value global expansion” approach, Geely continues to enhance its global presence through advancements in product development, service quality, channel expansion, and supply chain optimization. The company’s high-value proposition is gaining significant global recognition.
To cater to diverse and high-quality mobility needs globally, Geely is implementing a “multi-energy product strategy” that integrates fuel, electric, and hybrid vehicles. This strategy aims to deliver an intelligent mobility experience that exceeds customer expectations.
Geely’s global expansion is accelerating, with the company achieving notable market share in numerous countries. As of May 31, 2024, Geely ranks among the top three Chinese brands in 14 countries, including Saudi Arabia, the UAE, Qatar, and the Philippines. The Monjaro, Geely’s flagship model, set a new record for overseas sales in the first half of 2024, ranking among the top three Chinese automotive brands in five countries, including Saudi Arabia, the UAE, and Qatar. Additionally, the new-generation Emgrand has seen rapid growth abroad, becoming the leading Chinese brand in five countries, including Kazakhstan, Qatar, and Saudi Arabia. The Okavango, launched in Kazakhstan in May, quickly became a top seller in its segment within the launch month.
Despite a complex and competitive industry landscape, Geely Auto remains focused on high-quality development. By adapting to the unique characteristics of different markets, Geely builds localized strategies and ecosystems with a user-centric approach, aiming to exceed global expectations. In the first half of 2024, Geely expanded its global presence by adding over 120 new sales and service outlets, now operating more than 650 points across 76 countries and regions. This expansion strengthens the brand’s connection with international customers and bolsters its reputation.
Geely has also established three subsidiaries in Eastern Europe, the Middle East, and Latin America, with plans to continue expanding across five key regions: Europe, Africa, Latin America, the Middle East, and Asia-Pacific. Leveraging its innovations, technologies, and global operations system, Geely is accelerating entry into new markets like Australia, New Zealand, Indonesia, and Vietnam. The company is committed to revitalizing local automotive industries through partnerships with dealers and retailers, and by driving innovation at every level.
For 2024, Geely has increased its annual export target from 330,000 to 380,000 units. Moving forward, Geely Auto International will concentrate on market segmentation, product innovation, brand rejuvenation, and global supply chain enhancements to sustain high-quality growth in the global market. Geely Global will continue to deepen its globalization efforts, offering diverse products and top-notch services to consumers worldwide.
