Generational Group Facilitates the Sale of Ray’s Tire to Wonderland Tire Co.
Generational Group, a premier mergers and acquisitions advisory firm specializing in privately held businesses, has successfully facilitated the sale of Ray’s Tire, a Green Bay, Wisconsin-based tire and automotive repair business, to Wonderland Tire Co. The transaction was finalized on January 21, 2025. This strategic acquisition marks a significant milestone in Wonderland Tire’s continued growth, as it expands its footprint into the Wisconsin market.
Ray’s Tire: A Legacy of Trust and Service
Ray’s Tire, founded in 1937, has been a fixture in the Green Bay community for decades. This family-owned business has established a reputation for providing exceptional tire and automotive repair services to both individual and commercial customers. Over the years, Ray’s Tire has earned the trust of generations of loyal clients by offering a full range of services, including tire sales, repairs, alignments, and general automotive solutions. With locations in both Green Bay and Appleton, the company has become a go-to destination for those in need of reliable, high-quality tire services.
Ray’s Tire is known for its commitment to customer satisfaction, high standards of service, and quality products. As a trusted local business, it has become deeply ingrained in the fabric of its community. Its ability to offer comprehensive tire solutions, coupled with a focus on professional and friendly customer service, has been a key factor in its success. The company has worked tirelessly to maintain its reputation for excellence, continuously adapting to meet the needs of its diverse customer base.
As Ray’s Tire transitions to new ownership, the company’s long history of excellent service and its strong relationships with customers will continue to play an essential role in maintaining the business’s local presence. Customers in Green Bay, Appleton, and surrounding areas can continue to rely on the expertise of the Ray’s Tire team, who will continue to serve the community under the Wonderland Tire banner.
Wonderland Tire: Expanding Horizons and Strengthening Its Position
Wonderland Tire Co. is a family-owned business that has been a staple in the tire industry since its inception in 1945. With a strong presence in several states, including Michigan, Illinois, Indiana, Ohio, Kentucky, Tennessee, and now Wisconsin, Wonderland Tire has built a solid reputation for providing top-notch tire and mechanical services to both individual customers and commercial fleets. The company’s comprehensive selection of products and services, combined with its commitment to customer satisfaction and innovation, has made Wonderland Tire a leader in the tire industry.
The acquisition of Ray’s Tire represents an exciting step forward for Wonderland Tire, providing the company with an opportunity to extend its reach into Wisconsin — a market the company had long been interested in entering. Dave Langerak, CEO of Wonderland Tire, shared his excitement about the acquisition, stating, “The purchase of Ray’s Tire marks a significant milestone in Wonderland Tire’s ongoing commitment to growth. We’ve always talked about doing business in Wisconsin, and now we have the opportunity to expand our footprint in this promising market.
By acquiring Ray’s Tire, Wonderland Tire is able to offer its innovative AcuTread remanufactured tires to customers in the Wisconsin area. The AcuTread line is one of the company’s flagship products, known for its durability and performance. Wonderland Tire is excited to introduce these high-quality products to Wisconsin residents and businesses, further enhancing its service offerings in the region.
Additionally, Wonderland Tire plans to leverage its established reputation and wide range of services to build on the success of Ray’s Tire. The company’s customer-focused approach, which includes a commitment to providing superior service and maintaining strong relationships with clients, will be instrumental in ensuring the continued success of the newly acquired locations.
A Seamless Transition with Generational Group’s Expertise
Generational Group’s role in facilitating this transaction was instrumental in ensuring the smooth transition of ownership. The advisory firm’s expertise in the mergers and acquisitions process enabled both Ray’s Tire and Wonderland Tire to navigate the complexities of the sale with confidence.
The deal was spearheaded by Michael Goss, Executive Managing Director of M&A – Central Region at Generational Group, and his team. The team, led by Generational Affiliate Steve Dinehart, also included Vice President of M&A, Lance Thomasson, whose combined experience and industry knowledge helped ensure the successful closing of the transaction. Senior M&A Advisor Bryce Gray played a key role in establishing the initial relationship between Ray’s Tire and Wonderland Tire, laying the groundwork for the eventual sale.
Generational Group’s deep understanding of both the tire industry and the mergers and acquisitions process allowed the firm to guide both parties through the transaction with ease. From the initial stages of discussions to the final closing, Generational Group’s team worked diligently to ensure that both parties’ needs were met, and the transition was as seamless as possible.
The Future of Ray’s Tire and Wonderland Tire
As Ray’s Tire officially joins the Wonderland Tire family, customers can expect the same level of service and commitment to quality they’ve come to know and trust over the years. Wonderland Tire’s expansion into the Wisconsin market is a testament to its dedication to growth and its commitment to providing superior tire and automotive services across the region.
For Ray’s Tire employees, the sale represents a new chapter in their careers, with many staying on board to continue serving the loyal customer base that Ray’s Tire has cultivated over the years. Wonderland Tire’s commitment to maintaining the integrity of Ray’s Tire’s customer service philosophy ensures that employees will have the opportunity to continue building upon their established relationships with customers.
With Wonderland Tire’s expanded presence, the Wisconsin market can expect an even broader range of tire and automotive solutions, from basic tire sales to advanced mechanical services. Wonderland Tire is committed to ensuring that every customer, whether for their individual vehicle or commercial fleet, receives the best service possible, backed by a wide selection of high-quality products.
The integration of Ray’s Tire into Wonderland Tire’s operations will enable the combined company to strengthen its market position, expand its service offerings, and continue to innovate within the tire industry. As Wonderland Tire’s CEO, Dave Langerak, emphasized, this acquisition is just one step in the company’s broader strategy for long-term growth and success.
