GWM made a splash at Brazil’s Festival Interlagos by showcasing the TANK 300 and WEY 07, and unveiling the limited edition ORA 03 GT in partnership with local fashion brand Approve. Pre-orders for the exclusive model are now available through e-commerce platforms, the official website, and user channels. As Brazil’s most prominent automotive festival, Festival Interlagos provided a platform for global brands to highlight their innovations, drawing over 50,000 attendees and spotlighting Chinese new energy vehicle brands.
Limited Edition ORA 03 GT Collaboration with Approve
GWM’s ORA 03 GT, designed in collaboration with Brazilian fashion brand Approve, features the limited edition “Cinza Zenith” (Zenith Gray). The color represents modern technology and sleek design, combining “cinza” (gray) with “zenith” (the highest point) to embody the elegance and sophistication of electric vehicles. This partnership marks the first collaboration between a Brazilian automaker and a streetwear brand, attracting significant attention from young audiences and social media.
GWM Brazil’s COO, Diego Fernandes, expressed pride in the collaboration, noting its strong reception among younger demographics. Approve’s partner and creative director, Guilherme Veloso, an HAVAL H6 owner, echoed the excitement, praising the unique synergy between ORA and Approve. He emphasized that the ORA 03 GT reflects the youthful, confident spirit that Approve embodies.
SUV Showcases: TANK 300 PHEV and WEY 07
In the luxury SUV segment, GWM introduced the TANK 300 PHEV and WEY 07 to Brazil. The TANK 300 PHEV, expected to launch in Brazil by mid-2025, has already garnered attention from local automotive media. It is being positioned as a formidable competitor to the Toyota Prado, a benchmark in the segment. The WEY 07, set to be GWM’s first luxury SUV in Brazil, combines a cutting-edge plug-in hybrid system with high performance, offering energy efficiency for both urban and long-distance travel.
GWM’s Commitment to the Brazilian Market
GWM continues to strengthen its presence in Brazil by focusing on customer service and innovative product offerings. With plans to introduce vehicles and technologies tailored to local needs and continuously improving sales and after-sales services, GWM aims to meet Brazilian consumers’ demand for high-quality vehicles, reinforcing its position in the South American automotive market.
