HARMAN Unveils Revolutionary ‘Consumer Experiences. Automotive Grade.’ Innovations at MWC 2025
Automotive technology leader HARMAN, a subsidiary of Samsung Electronics Co., Ltd., is taking the future of mobility to the next level at MWC Barcelona 2025. With a focus on intelligent, connected, and contextual automotive solutions, the company is unveiling its latest advancements at Fira Gran Via, Hall 4 – Stand 4B45. These innovations redefine what it means to drive and ride in a vehicle, merging cutting-edge connectivity with the reliability and precision of automotive-grade engineering.
At the heart of HARMAN’s showcase is the evolution of its ‘Consumer Experiences. Automotive Grade.’ value proposition. This transformation highlights the company’s commitment to making connectivity more than just a feature—it’s the foundation that enables safer, smarter, and more immersive interactions between drivers, passengers, and their vehicles. The latest iteration of HARMAN’s ‘Ready’ portfolio demonstrates how robust connectivity powers a new era of empathetic, AI-enhanced experiences that feel as intuitive as consumer technology, yet uphold the stringent demands of the automotive industry.
Next-Generation Innovations Powered by Seamless Connectivity
HARMAN’s latest market-ready solutions leverage the power of advanced connectivity to deliver unparalleled precision, personalization, and productivity within vehicle cabins. From enhanced situational intelligence to next-level telematics, these solutions are set to redefine mobility experiences worldwide.
Ready Aware: ‘Sight Beyond Sight’ for Enhanced Situational Awareness
Ready Aware is an advanced vehicle-to-cloud software service designed to enhance driver awareness beyond their direct line of sight. Utilizing vehicle-to-network (V2N) connectivity, this solution provides near real-time, in-vehicle contextual alerts that anticipate potential hazards.
Powered by cloud-native digital twins and sophisticated machine learning algorithms, Ready Aware can detect and analyze road conditions, intersections, and obstacles that might be outside a driver’s field of vision. This predictive capability enhances safety by providing proactive alerts, reducing the likelihood of accidents, and ensuring a more informed driving experience. Importantly, Ready Aware achieves this heightened situational awareness without requiring additional hardware, making it a seamless upgrade for modern vehicles.
Ready Connect: Revolutionizing Automotive Telematics with Satellite Connectivity
HARMAN’s Ready Connect introduces a groundbreaking innovation in automotive telematics—being the first TCU (Telematics Control Unit) product with integrated satellite communication capabilities. Developed in collaboration with Skylo, this solution ensures uninterrupted connectivity, even in the most remote locations.
Ready Connect’s 3GPP-standard satellite communication provides a future-proofed, modular upgrade path from 4G to 5G and eventually to satellite connectivity. This ensures that vehicles remain connected no matter where they are—whether navigating urban environments or remote off-road trails. The enhanced connectivity enables a host of critical functions, from emergency assist services to real-time navigation and over-the-air software updates, ensuring vehicles remain secure, efficient, and up to date at all times.
Ready Engage: Humanizing the In-Cabin Experience with AI
Ready Engage redefines the human-machine interface (HMI) by introducing an emotionally intelligent AI system that fosters deeper connections between drivers, passengers, and their vehicles. At the core of Ready Engage is ‘Luna,’ a customizable AI-powered avatar designed to deliver intuitive, voice-activated, and empathetic interactions.
Luna’s capabilities extend beyond simple voice commands—she adapts to user preferences, mood, and driving conditions to create a more personalized and engaging in-cabin experience. Whether adjusting climate control based on a driver’s stress levels or providing context-aware suggestions, Luna exemplifies how AI can enhance not just functionality but also the emotional connection between users and their vehicles.
Ready Vision QVUE: The Next Evolution of In-Vehicle Displays
HARMAN’s Ready Vision QVUE takes in-cabin display technology to new heights. This next-generation windshield-based reflective display, powered by Samsung Neo QLED, boasts an industry-leading 5,000 nits of illumination. The result is a dynamic digital canvas that enhances in-vehicle mobility experiences with unmatched clarity and vibrancy.
By leveraging augmented reality (AR) capabilities, Ready Vision QVUE delivers critical driving information directly within a driver’s line of sight, reducing distraction and improving situational awareness. From turn-by-turn navigation to real-time hazard alerts, this technology represents a significant step forward in the evolution of head-up displays (HUDs), merging safety and convenience into a seamless interface.
Driving Industry Transformation Through Strategic Collaborations
HARMAN understands that meaningful advancements in automotive technology require collaboration. By forging partnerships with industry leaders like Skylo and HERE Technologies, the company is demonstrating that the future of mobility is built through collective innovation.
Skylo Collaboration: Bringing Satellite Connectivity to Every Vehicle
At MWC 2025, HARMAN and NTN service provider Skylo announced a landmark collaboration aimed at delivering reliable and affordable satellite connectivity to vehicles equipped with HARMAN Ready Connect. By integrating Skylo’s global satellite services, automotive OEMs can offer continuous communication capabilities that go beyond traditional cellular networks.
This integration ensures that drivers have access to emergency assist services, real-time vehicle diagnostics, and future applications in productivity and entertainment—regardless of their location. Skylo’s satellite network, which supports the 3GPP NB-NTN standard, enhances the robustness of Ready Connect, making seamless connectivity a reality even in the most challenging environments.
HERE Collaboration: Advancing Driver Assistance Systems
HARMAN and HERE Technologies are working together to develop advanced vehicle-to-everything (V2X) driver assistance systems. These next-generation solutions aim to support automotive OEMs in meeting the stringent requirements of the Euro NCAP 2026 driver assistance programs.
By combining HERE’s world-class mapping and location intelligence with HARMAN’s cutting-edge AI and connectivity solutions, the partnership is set to revolutionize driver assistance technology. The integration of cloud-based V2X capabilities ensures that vehicles can anticipate road conditions, navigate complex urban environments, and enhance overall safety for drivers and pedestrians alike.
The Future of Mobility: Connected, Intelligent, and Empathetic
As vehicles become more than just modes of transportation, HARMAN is at the forefront of redefining the driving experience. By integrating best-in-class connectivity, AI-driven intelligence, and contextual awareness, HARMAN’s Ready portfolio is transforming how people interact with their vehicles.
“HARMAN’s Ready portfolio is not just about enhancing safety and comfort—it’s about deeply understanding driver and passenger needs,” said Pascal Peguret, SVP, Connectivity, HARMAN International. “Meaningful industry transformation is driven by collaboration. By working alongside leading innovators like Skylo and HERE, and leveraging Samsung’s consumer technology expertise, we are harnessing collective intelligence to redefine in-cabin experiences. HARMAN is uniquely positioned to deliver ubiquitous connectivity and empathetic AI-driven solutions that are enhancing vehicles today and for the future.”
As MWC Barcelona 2025 sets the stage for the next chapter in automotive innovation, HARMAN’s groundbreaking solutions are paving the way for a future where vehicles are not just connected but are truly intelligent, responsive, and deeply attuned to the people who use them.
Experience the future of the connected car at MWC Barcelona 2025.
